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Best of both partiesCo-branded In India, such partnerships are still relatively rare. The first one was between Jet Airways and Citibank, dating back to 2003. Since then, many other banks and airlines have launched similar programs, offering attractive perks to airline customers to encourage daily engagement and hoping they stay loyal even if another airline approaches them. Most recently, Vistara had co-branded partnerships that encouraged people to fly with the airline frequently. These partnerships are e ...