UGC游戏
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数娱工场 | 头部企业竞相布局,UGC游戏站上新风口
Zhong Guo Jin Rong Xin Xi Wang· 2026-01-15 05:19
Core Insights - The article highlights the growing importance of User-Generated Content (UGC) in the gaming industry, particularly through platforms like miHoYo's Genshin Impact and Tencent's Peace Elite, which are integrating UGC as a strategic focus for enhancing player engagement and revenue generation [1][2][5]. Group 1: UGC Development and Trends - The UGC gaming model allows players to create and share their own content, transforming them from mere players to creators, which has led to a significant increase in user engagement and revenue opportunities [3][4]. - Major gaming companies are prioritizing UGC ecosystems, with platforms like Genshin Impact's "Qianxing Qiyu" attracting over 30,000 creators and achieving 150 million cumulative play sessions [5][6]. - The success of UGC content is evident, with examples like the UGC game "Chidan Xiuxian" generating over 20 million yuan in monthly revenue from a small team, showcasing the potential for high earnings in this space [4][6]. Group 2: Market Dynamics and User Engagement - The UGC trend is driven by the need for rapid content updates in traditional gaming, as UGC tools lower production costs and enhance content supply efficiency [8][9]. - The Z-generation's characteristics, including a higher willingness to engage in creative processes, have created a fertile ground for UGC growth, leading to increased user retention and engagement [8][9]. - Research indicates that users who engage with UGC content spend 57.9% more time gaming, highlighting the importance of fresh content in maintaining player interest [9]. Group 3: Future Outlook and Challenges - The integration of AI into UGC is expected to enhance content creation capabilities, with platforms exploring AI tools to simplify the development process for users [10][11]. - Long-term operation of UGC content is becoming a focus, with teams aiming to sustain gameplay experiences for several years, moving away from short-lived content [10][11]. - Despite the potential, challenges such as content homogenization and the need for effective creative protection mechanisms remain critical for the healthy development of UGC ecosystems [11].