Core Viewpoint - The mobile game "Goose Goose Duck," developed by Jinshan Shiyou, has officially launched its new testing phase in China, achieving 6 million pre-registrations and is a deeply localized version rather than a simple PC port [1][2]. Group 1: Company Strategy and Development - Jinshan Shiyou, an independent game company from Jinshan Group, aims to find its position in the competitive gaming industry, focusing on international and trendy content [2]. - The company has undergone restructuring, forming two game divisions: Xishanju and Jinshan Shiyou, with the latter focusing on internationalization [2]. - The choice of "Goose Goose Duck" as a key IP project is strategic, leveraging its previous success in the PC market to reduce market education costs [3][4]. Group 2: Localization and Collaboration - Jinshan Shiyou engaged in a "code-level cooperation" with Gaggle Studio to obtain original code and art resources for deep localization, which increases initial investment but lays a foundation for long-term operations [4]. - The company has spent nearly three years developing the mobile version and planning related content, which is why the game is only now entering large-scale testing [4]. Group 3: Commercialization and Growth Strategy - The commercialization strategy consists of three phases: focusing on game operations to achieve a million daily active users (DAU), developing derivative content like variety shows, and expanding into offline scenes and merchandise [5]. - Jinshan Shiyou will assess the health of the "Goose Goose Duck" IP using various metrics, including social spread index and content reproduction volume, to expand its influence sustainably [5]. - The shift from product operation to IP operation is a trend among game manufacturers, and for mid-sized companies like Jinshan Shiyou, this approach may provide a pathway to breakthrough amid competition [5].

Core Insights - The 2025 Tokyo Game Show has seen significant attendance and interest in both domestic and international games, highlighting the growing popularity of Chinese games abroad [1][2][4] - Chinese games have made notable achievements in international markets, with several titles receiving awards and achieving high user engagement [4][20] - The gaming industry is experiencing a shift towards "mini-games" and innovative marketing strategies, which are proving successful in retaining users and generating revenue [5][10][24] Group 1: Event Highlights - The Tokyo Game Show 2025 opened on September 25, attracting large crowds and long queues for popular titles like "Persona 3 Reload" and "Nintendo Switch 2" [1] - Domestic Chinese games also drew significant attention, with players struggling to secure demo tickets for titles like "Arknights: End of the World" [2] Group 2: Chinese Games' International Success - "Whiteout Survival" has achieved over $3.3 billion in revenue within two years of its overseas launch, showcasing the potential of Chinese strategy games in international markets [5] - The game has a retention rate of 42% and a monthly retention rate of 8%, significantly higher than the average for similar games [5] - "Kingshot," another SLG game, generated $75 million in revenue within four months of its launch, indicating a trend of successful mini-games in the market [5][6] Group 3: Marketing and User Engagement - The success of "Whiteout Survival" is attributed to its innovative gameplay that combines light and heavy SLG elements, enhancing user retention [6][8] - The game has successfully attracted a diverse player base, with over 20% of its users being female, breaking traditional gender norms in the SLG genre [8] - Marketing strategies have evolved, with games utilizing platforms like TikTok and YouTube for targeted advertising and local cultural integration [10] Group 4: Performance of Otome Games - "Love and Deep Space" has set a record for Chinese otome games, generating nearly 6 billion RMB globally, with 64% of revenue from the Chinese market [11][13] - Despite its success, the game has faced a decline in revenue, with a 73% drop in the week following its peak [14][16] - The game's lack of engaging content and updates has led to player dissatisfaction, impacting its overall performance [16] Group 5: Industry Growth and Future Prospects - In 2024, China's game export revenue reached $18.56 billion, accounting for nearly 40% of the domestic market, reflecting significant growth over the past decade [20] - Major companies like Tencent and NetEase are leading the charge in overseas markets, focusing on localization and strategic investments [20][21] - The gaming industry is witnessing a diversification of successful titles, with both "mini-games" and high-quality productions finding their place in the global market [27][28]

Summary of the Gaming Industry Conference Call Industry Overview - The gaming industry in China has maintained high activity levels since the summer, with a market size of approximately 29 billion yuan in July, reflecting a year-on-year growth of nearly 5% [1][4] - Mobile game revenue showed a slight increase, with several new games performing well, such as "Douluo Dalu: Soul Master World," which generated over 100 million yuan in its first month [1][4] - The market size remained stable in August compared to July, but there was a year-on-year decline, with mobile game revenue decreasing by 4% [1][4] Key Insights - The overall performance of the gaming industry has been positive this year, supported by a relaxation of policies and an acceleration in supply growth [2] - The industry is in an upward trend, with new game launches significantly boosting company performance [2] - The release of 156 game licenses in September, including 145 domestic and 11 imported, indicates a healthy regulatory environment [6][7] Company-Specific Developments - Huatuo's core overseas products have shown strong performance, leading to an 11% month-on-month increase in revenue for Diandian Interactive [8] - Giant Network's game "Supernatural" has exceeded expectations in revenue stability, with plans to launch an overseas version next year [8] - Key products approved include new titles from Tencent, NetEase, and miHoYo, indicating strong competition among major players [6][7] International Market Performance - Chinese self-developed games generated nearly 1.7 billion USD in overseas revenue in July, with a year-on-year growth in single digits [5] - Despite a 10% year-on-year decline in August due to high base effects, some products like KingShow's "Frost Knight" maintained strong growth, with a 20% month-on-month increase [5] Future Trends - The legendary game market is substantial, with annual revenues of 30-40 billion yuan, and more legendary games are expected to enter the market [9] - Future growth will come from expanding partnerships with larger companies, the introduction of 25 key legendary games, and enhancements in PC, live streaming, and item trading functionalities [9] Product Development and AI Initiatives - Kaiying Network is entering a new product cycle, with "Blood of the River and Lake" launched in South Korea and plans for several new titles by 2025-2026 [10] - The AI product EVE is expected to launch by the end of the year, and the AI gaming platform Soon may begin commercialization [10] Performance of Key Companies - Gigabit has consistently outperformed expectations, with "Sword of the Hero" showing strong overseas revenue growth of 14% month-on-month in August [11] - Perfect World and Shenzhou Taiyue have new titles in development, with Perfect World's "Yihuan" showcased at the Tokyo Game Show [12] Overall Market Sentiment - The gaming industry remains strong, with companies performing well even in the traditionally slower month of September [13] - Continued investment opportunities are recommended in companies such as Giant Network, Kaiying Network, ST Huatuo, Perfect World, Gigabit, Shenzhou Taiyue, and Sanqi Interactive [13]

Core Insights - The 2025 NetEase Future Conference, themed "Intelligent Future," was held in Hangzhou, attracting nearly a thousand participants from academia, industry, and investment sectors, focusing on AI trends and its implications for the economy [1][11] Group 1: AI Development Trends - AI is evolving along two lines: "cognitive simulation" and "action simulation," with a focus on developing specialized large models to address issues like hallucinations [2] - Current large models are limited in understanding the three-dimensional world, and the concept of "embodied intelligence" is seen as outdated, with a greater emphasis on spatial intelligence [5] - The next 10 to 15 years are expected to see AI create a long-term wave of transformation comparable to the shift from PCs to the internet, fundamentally altering enterprise logic and global order [9] Group 2: Industry Implications - AI is not just a technological revolution but also a new engine for economic growth, driving industrial upgrades and improving work efficiency [11] - NetEase is leveraging content innovation to interpret technology and business models, enhancing efficiency through AI and expanding into new content consumption and community scenarios [13] Group 3: Gaming and AI Integration - NetEase Games showcased several unique projects at the digital entertainment exhibition, highlighting its strong R&D capabilities and collaborations with top global firms [14] - A collaboration with VAST in AI 3D technology was revealed, enabling real-time scene generation in games, significantly lowering the barriers for user-generated content creation [16]

Summary of the Conference Call on Gaming Industry and "Delta Action" Industry Overview - The gaming industry is witnessing a significant evolution in shooting games, categorized into three main phases: traditional FPS (e.g., CS, CF), battle royale (e.g., PUBG, Peacekeeper Elite), and hardcore looter shooters (e.g., Escape from Tarkov, Delta Action) [2][6][16]. Key Concepts and Arguments - **"Search and Extract" Gameplay**: This high-risk, high-reward model requires players to enter the battlefield with external gear, scavenge for resources, and defeat enemies to successfully extract and gain rewards. Failure results in the loss of all equipment, akin to gambling psychology [2][3][5]. - **Evolution of Shooting Games**: The transition from traditional FPS to battle royale and now to hardcore looter shooters reflects changing player preferences and gameplay complexity. The hardcore genre, while initially difficult to access, is gaining popularity [6][16]. - **Classification of Looter Shooters**: Looter shooters are divided into three categories: hardcore (e.g., Delta Action), mid-light (e.g., Super Burn Action Group), and X+ looter shooters (e.g., Sausage Party, Egg Party). Each category caters to different player demographics and preferences [7][16]. Delta Action Specifics - **Core Gameplay Mechanics**: Delta Action features three main gameplay modes: Fire Zone (simplified Tarkov), Full Battlefield (PVP), and Black Hawk Down (single-player narrative). Players can choose from 12 operators across four classes, each with unique skills that influence combat strategies [8][9]. - **Teamwork and Strategy**: The game emphasizes teamwork, with AI-controlled NPCs providing auditory cues to locate other players. Players can choose to avoid combat or ambush others for valuable loot [10][11]. - **Economic Mechanisms**: Players can purchase larger insurance boxes to secure high-value loot, promoting an economic cycle within the game and enhancing user retention [12][15]. Market Potential and Trends - **X+ Looter Shooter Growth**: The X+ looter shooter category is expected to grow significantly due to its combination of hardcore gameplay with broader appeal, particularly attracting female players. Current leading titles like Super Burn Action Group demonstrate innovative gameplay and market potential [14][16]. - **Comparison with Other Titles**: Delta Action is less hardcore than similar games like Dark Zone Breakthrough, making it more accessible to new players. This accessibility is crucial for expanding the player base [13][16]. Additional Insights - **Psychological Appeal**: The "Search and Extract" gameplay's gambling-like risk-reward structure is a major draw for players, contributing to its rising popularity [3][5]. - **Future Trends**: The gaming industry is likely to see continued innovation in gameplay mechanics and player engagement strategies, with X+ looter shooters potentially becoming a dominant trend in the coming years [16].

Core Insights - In 2023, generative AI began to gain traction in the gaming market, with major domestic companies establishing independent AI departments to enhance 3D asset production and development efficiency [1] - By 2024, the gaming industry recognized AI as a clear monetization path, with 49% of game developers admitting to using generative AI in their daily work [3] - The emergence of AI-native games and the integration of AI features into existing products are expected to accelerate by 2025, with significant advancements in AI technology [3][4] Group 1: AI Development in Gaming - Major companies like Tencent and NetEase have set up dedicated AI labs to explore AI applications in gaming [1] - Smaller firms are forming AIGC research teams, often consisting of fewer than 10 members, to experiment with AI technologies [1] - The academic community contributed to the concept of AI-native games, exemplified by Stanford's "Smallville" project, which showcased AI-driven NPCs in a virtual community [1] Group 2: Market Trends and Future Projections - The gaming industry is expected to see a significant shift towards AI-native games and AI-enhanced gameplay by 2025, with new tools and engines being developed [3][4] - The introduction of AI tools is anticipated to improve efficiency in game development, with reports of up to 50% efficiency gains in art production and community management [18][22] - The integration of AI into user-generated content (UGC) platforms is seen as a way to enhance player creativity and extend game lifecycles [20][25] Group 3: Emotional Companionship and Player Engagement - AI-driven emotional companionship is viewed as a promising direction for game development, though challenges remain regarding technology and compliance [5][7] - The market for AI companionship products is divided, with male-oriented products facing regulatory challenges, leading to a predominance of small companies in this space [8][11] - AI companionship products are still largely in the testing phase, with no clear commercial model established yet [17][18] Group 4: Perspectives from Industry Professionals - Industry professionals express optimism about AI's potential in gaming, with larger companies taking a cautious approach while smaller teams are more willing to experiment [26][28] - There is a divide in opinions regarding the concept of AI-native games, with some believing in its potential while others view it as a challenging proposition [32][33] - The future of AI in gaming is seen as a blend of creativity and technology, with the possibility of creating dynamic, evolving game worlds driven by AI [28][34]

Group 1: MOMO US - The operating profit exceeded expectations, with overseas new products maintaining strong growth momentum [1] - Revenue for Q2 2025 was 2.62 billion yuan, a year-on-year decrease of 3%, while adjusted operating profit was 450 million yuan, surpassing the expected 390 million yuan due to better-than-expected cost control and marketing channel optimization [1] - Overseas revenue continued to expand, increasing by 73% year-on-year, accounting for 17% of total revenue [1] Group 2: Future Outlook for MOMO US - Revenue for Q3 2025 is expected to decline by 2% year-on-year, with the impact of stricter compliance on streamer taxes leading to potential increases in revenue-sharing incentives [2] - Overseas revenue is projected to grow by 62% year-on-year, with products like Amar and Yaahlan expected to maintain strong growth [2] - Adjustments to net profit expectations for 2025/26 have been made due to potential new product marketing investments and changes in dividend withholding tax rates [2] Group 3: SF Express (9699 HK) - The company is experiencing continuous profit release under diversified layouts, with a buy rating maintained [3] - Revenue growth for 2025-27 has been revised upward by 14%/12%/12% to 22 billion - 30.4 billion yuan, with year-on-year growth rates of 40%/20%/15% [3] - Profit forecasts for 2025-27 have been increased by 26%/23%/27% to 340 million - 760 million yuan, with Non-IFRS net profit margins of 1.5%/2%/2.6% [3] Group 4: Future Outlook for SF Express - SF Express is expected to benefit from a rational return of subsidies in the takeaway market, with significant business space remaining [4] - The target price has been adjusted to 15.4 HKD based on a rolling valuation to 2026, corresponding to 0.5 times the sales ratio [4] Group 5: Consumer Industry Overview - The consumer market in mainland China showed moderate recovery in the first half of 2025, with structural differentiation in performance across segments [8] - Key trends include the leading performance of experiential consumption, revenue growth from global expansion strategies, and operational efficiency becoming a critical factor for profit differentiation [8][9] - Recommendations include focusing on players capturing consumer trends with high growth potential, such as Pop Mart (9992 HK), and industry leaders with stable fundamentals like Midea (000333 CH), Anta (2020 HK), and Yili (600887 CH) [8] Group 6: Automotive Industry Overview - The penetration rate of new energy vehicles reached 55.2% in August, with retail sales of passenger cars hitting a historical high of 1.995 million units [12] - The export of passenger cars, including new energy vehicles, maintained good growth momentum, with 204,000 new energy vehicles exported in August, accounting for 40.9% of total exports [13] - The upcoming launch of multiple new models in Q3-Q4 2025 is expected to enrich market supply and boost sales during the traditional peak season [13][14]

Group 1 - The core viewpoint of the reports indicates that Tencent Holdings is expected to maintain a stable growth in gaming revenue, with a projected annual growth rate of 16%, despite a decline in revenue from older games [1] - Tencent's domestic gaming revenue saw a year-on-year decrease of 2.2 billion yuan (10%), primarily due to the high base effect from "MDnF," although this was partially offset by new game launches [1] - Tencent's overseas gaming revenue increased by 470 million yuan (9%) year-on-year, driven by new game contributions that mitigated the high base effect from "Brawl Stars" [1] Group 2 - NetEase's mobile game revenue maintained a year-on-year increase of 200 million yuan (3%), with new games and "Party Animals" contributing to offset the high base effect from "Nirvana in Fire" [2] - "Party Animals" performed well, maintaining over 1 billion yuan in monthly revenue in August, boosted by a new anniversary version and summer operations [2] - New game highlights include Tencent's "Valorant: Source Action," which reached a peak of 4th on the domestic iOS game sales chart, with estimated first-month revenue of 500-700 million yuan [2]

Group 1 - Tencent's gaming revenue is expected to grow by 16% for the year, despite a decline in domestic game revenue due to high base effects from previous titles [1] - New game launches are expected to offset the decline in older game revenues, with a strong pipeline of upcoming titles [1] - Tencent's overseas revenue increased by 4.7 billion yuan, driven by games like "Clash Royale," which saw significant growth in both year-on-year and month-on-month comparisons [1] Group 2 - NetEase's mobile game revenue maintained a year-on-year increase of 2 billion yuan, supported by new titles and the performance of "Egg Party" [2] - The overseas revenue for NetEase grew by 0.5 billion yuan, benefiting from new game releases [2] - Upcoming new games include Tencent's "Valorant: Source Action," which is projected to generate 5-7 billion yuan in its first month, and NetEase's "Destiny: Stars," expected to exceed 1 billion yuan in its first month [2]

Group 1: Financial Performance - In Q2 2025, the company achieved revenue of 27.99 billion yuan, representing a year-over-year increase of 9.4% but a quarter-over-quarter decrease of 3.2% [1] - The gross profit for Q2 was 18.05 billion yuan, with a gross margin of 64.7%, an increase of 1.8 percentage points year-over-year [1] - Adjusted net profit reached 9.53 billion yuan, reflecting a year-over-year growth of 32.0%, with a net profit margin of 34.2%, up 3.5 percentage points year-over-year [1] Group 2: Gaming and Related Services - Revenue from gaming and related services in Q2 was 22.8 billion yuan, a year-over-year increase of 13.7% [1] - Several games launched anniversary updates, achieving significant rankings on various platforms, including "Nirvana in Fire" mobile game ranking third on China's iOS bestseller list [1] - Other notable performances include "Seven Days World" ranking fourth on Steam's global bestseller list and "Identity V" ranking sixth on China's iOS bestseller list [1] Group 3: Overseas Expansion and New Releases - Multiple new games were launched overseas, including "Outsider Tide," "All-Star Streetball Party," and "Marvel Secret Magic," topping iOS download charts in various regions [2] - The company is advancing its overseas strategy with upcoming releases such as the ocean adventure RPG "Forgotten Sea" and action-adventure game "Return to Tang" [2] Group 4: Other Business Segments - Youdao's revenue in Q2 was 1.42 billion yuan, with a year-over-year increase of 7.2% and a gross margin of 43.0% [2] - Youdao is advancing its AI initiatives, launching several innovative applications under its "integrated model" strategy [2] - Cloud Music generated revenue of 1.97 billion yuan in Q2, with a gross margin of 36.1%, and is focusing on building a music ecosystem to enhance user experience [2] Group 5: Future Projections - The company projects revenues of 114.73 billion yuan, 119.65 billion yuan, and 124.39 billion yuan for the years 2025, 2026, and 2027 respectively [2] - Expected adjusted net profits for the same years are 39.41 billion yuan, 40.85 billion yuan, and 42.59 billion yuan [2]