Core Viewpoint - Bosch predicts that in five years, the self-developed intelligent driving systems that car manufacturers pride themselves on will become as commonplace as airbags, indicating a shift in the automotive industry towards standardization and integration of intelligent driving technologies [2][3]. Group 1: Bosch's Strategic Vision - Bosch aims to assist car manufacturers in quickly addressing their shortcomings in intelligent driving capabilities, positioning itself as a foundational supplier for the future of smart vehicles [2][3]. - The company aspires to become a core player in the intelligent automotive era, similar to Nvidia and Qualcomm, which is crucial for breaking the price war cycle in the automotive sector [2][4]. Group 2: Industry Trends and Challenges - The intelligent driving competition is evolving towards "ecosystem integration," with Bosch suggesting that car manufacturers should focus on enhancing user experience rather than solely on self-developing intelligent driving systems [3][4]. - The current automotive industry in China is experiencing a paradox where revenue is increasing by 7% while profits are declining by 11.9%, highlighting the intense price competition and its detrimental effects on the supply chain [13][12]. Group 3: Bosch's Technological Approach - Bosch emphasizes the importance of engineering delivery and practical solutions over merely advanced technology, advocating for a "one-stop end-to-end" intelligent driving solution that integrates various functions into a single model [10][11]. - The company has partnered with local autonomous driving firms to implement its intelligent driving solutions, showcasing its capability for large-scale, high-quality engineering delivery [10][11]. Group 4: Future of Intelligent Driving and Cabin Experience - Bosch envisions a future where intelligent driving becomes a standard feature, leading to a shift in competition towards cabin experiences that provide emotional value to users [15][16]. - The ultimate goal is to create a centralized computing platform that integrates all vehicle controls, enhancing the overall driving experience and making the vehicle a "soulmate" for the user [16][17].