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VITURE Beast首次亮相CES 生态协同创建开放共享XR生态世界
Huan Qiu Wang· 2026-01-09 06:28
Core Insights - VITURE showcased its AR glasses, VITURE Beast XR, at CES 2026, emphasizing its 58° field of view and collaboration with brands like NVIDIA and INAIR to highlight advancements in XR and AI across various sectors [1][2][5] Group 1: Product Launch and Features - VITURE Beast XR features a 58° field of view, equivalent to a 174-inch screen at 4 meters, and boasts industry-leading specifications such as 1250 nits brightness, ΔE<2.0 color accuracy, and a 120Hz refresh rate [10] - The glasses incorporate a 3DoF computing chip, enabling a unique spatial screen effect that allows users to connect various devices while maintaining a physical screen experience [10][11] - VITURE introduced AI 2D to 3D technology, allowing real-time conversion of 2D content into 3D, enhancing user interaction with digital content [13] Group 2: Market Position and Collaborations - VITURE captured nearly one-third of the U.S. AR market share, becoming the sales leader in Q3 2025, with its Luma series XR glasses performing well globally [1] - The partnership with INAIR aims to create an open XR ecosystem, enhancing user experience through seamless integration of VITURE Luma series XR glasses with INAIR's portable computing solutions [5][6] - Collaboration with NVIDIA and Stanford University focuses on utilizing XR and AI in life sciences, enhancing biomedical research efficiency through real-time data visualization [2][3] Group 3: Target Audience and Product Matrix - VITURE's product lineup includes the flagship Beast for high-performance users, Luma for mainstream gamers and office users, and Luma Ultra for enthusiasts and enterprise-level applications, catering to diverse consumer needs [13]
淘宝获苹果设计大奖,XR业务负责人:希望用下一代技术提升生活品质
Xin Lang Ke Ji· 2025-06-12 11:03
Core Insights - The 2025 Apple Design Awards recognized 12 developer teams globally, highlighting the achievements of Chinese developers, particularly Taobao, which won the "Outstanding Interaction" award for its application on the Apple Vision Pro platform [2][3][9] - Taobao's success marks a significant milestone as it is the first Chinese internet platform to win this award, showcasing the rise of Chinese applications on the global tech stage [3][9] Taobao Vision's Innovation - Taobao Vision leverages Apple Vision Pro's spatial computing to transform the e-commerce experience, moving from 2D to 3D interactions, thus enhancing user engagement and decision-making accuracy [4][14] - The application features over one million 3D product models across key categories, collaborating with major brands like DJI and Xiaomi, and has undergone significant updates since its launch in April 2024 [8][11] User Experience Enhancements - Users can interact with products in a more immersive way, such as viewing detailed ingredient breakdowns for beauty products or experiencing virtual test drives of cars, which enhances the shopping experience beyond traditional methods [6][12] - The application integrates advanced technologies like eye-tracking, gesture control, and voice search, creating a seamless "what you see is what you get" shopping experience [14] Future Developments - Taobao aims to further innovate by developing 3D AI digital avatars for real-time interaction with consumers, enhancing the virtual shopping experience [16] - The cancellation of a separate award category for spatial computing applications in the 2025 ADA signifies the growing importance of this technology in the e-commerce landscape, making Taobao Vision's recognition even more significant [18]