Core Insights - The health industry is undergoing a transformation driven by changing consumer behaviors and preferences, particularly among Generation Z [2][3][39] - The report identifies five key trends in health consumption that reflect the evolving needs and desires of consumers [7][39] Group 1: Changing Consumer Behavior - There is a significant increase in consumer awareness regarding health, with 62.2% of consumers paying more attention to health and 41.1% considering health a non-negotiable area of spending [2][3] - Generation Z is becoming the primary force in health consumption, with 47% regularly purchasing health-related products and an average annual spending of 3,250.7 yuan [3][6] Group 2: Five Key Trends in Health Consumption - Trend 1: Energy Management - Young consumers are increasingly focused on maintaining energy levels throughout their workday, seeking products that help them recover and manage fatigue [7][9][13] - Trend 2: Beauty Cultivation - There is a shift towards internal beauty management, with nearly 40% of young people adopting stable dietary habits to enhance their appearance [14][20] - Trend 3: Light Body Awareness - Young consumers prioritize comfort and lightness in body management, moving away from extreme dieting towards a balanced lifestyle [21][27] - Trend 4: Sleep Quality - Over 60% of young people are troubled by sleep issues, leading to the establishment of pre-sleep rituals to enhance sleep quality [28][31] - Trend 5: Emotional Stability - Generation Z is actively seeking products for emotional regulation, with 48.7% having purchased items specifically for emotional support [34][38] Group 3: Marketing Strategies for Health Brands - Content is becoming a crucial entry point for health products, with over 60% of users discovering health content through apps and social media [39][40] - Generation Z values brand reputation, product efficacy, and sensory experience, with 66.8% prioritizing user reviews [39][40] - Brands should focus on creating emotional connections with consumers, as 64.8% of Generation Z is willing to spend on products that help regulate emotions [40][42]