NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. ("Brag House") (NASDAQ: TBH), the Gen Z engagement platform at the intersection of gaming, college sports, and digital media, today announced the successful conclusion of the "Brag Gators Gauntlet: Preseason Edition." This second installment of the Gauntlet series, held in partnership with Gators Athletics and Learfield, took place virtually on Saturday, July 19, 2025. Building on the momentum from the inaugural Baseball Edition on May 17 ...

Legal Challenge & Settlement Overview - A lawsuit challenges the NCAA settlement, which allows direct payments to athletes for NIL (Name, Image, Likeness) use, estimating $20 million in revenue sharing annually [2] - The settlement includes $2.8 billion in back pay for approximately 400,000 former athletes, which is a point of contention in the lawsuit [3] - The judge overseeing the case acknowledged Title IX related arguments but allowed the settlement to proceed as an antitrust case, leaving the door open for future Title IX challenges [11][12] Title IX & Gender Equality Concerns - Plaintiffs argue the revenue distribution underestimates the value female athletes bring to universities and violates Title IX, the federal law barring sex-based discrimination on college campuses [2][4] - Women's basketball, the top-listed women's sport, receives 1.1% of the revenue pie, significantly less than men's football and basketball, which receive over 90% combined [4] - One plaintiff was estimated to receive around $400 in back pay, highlighting the disparity [5] - Female athletes feel they are settling for "scraps" and deserve more, seeking a bigger seat at the table [7] Proposed Funding Formula - Plaintiffs propose a specific formula for broadcast compensation and athlete service compensation, allocating funds based on the ratio of men to women in the athlete pool each year [9][10] - For example, if men comprise 60% of the athlete pool, they would receive 60% of the designated funding, with women receiving the remaining 40% [10] NCAA's Perspective - The NCAA considers the settlement a "massive win" for student-athletes, enabling schools to provide direct financial benefits totaling nearly 50% of athletics department revenue [6]

Core Insights - Brag House Holdings, Inc. is launching a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative to enhance monetization strategies and engage Gen Z [1][2] - The NIL market is projected to grow to $1.5 billion by 2027, with 95% of NCAA athletes currently receiving little to no NIL compensation, indicating a significant opportunity for the company [3][4] Company Strategy - The initiative leverages Brag House's partnership with Learfield across 200+ NCAA campuses, allowing student-athletes to monetize digital assets like highlight reels and authenticated collectibles [2][4] - The platform aims to create a scalable revenue model by retaining transaction fees and recurring royalties from secondary marketplace activities [2][3] Technological Implementation - Athletes will use a no-code interface to mint and sell digital assets directly to fans, with automated smart contract systems facilitating transactions [4][6] - The company is exploring next-gen digital platforms that offer low fees and reliable verification systems to enhance user experience [4] Market Positioning - The NIL initiative aligns with Brag House's strategic roadmap, which includes building a Gen Z community, scaling B2B solutions, monetizing engagement, and activating proprietary data [5] - The company emphasizes that this initiative is about capturing value rather than chasing trends, leveraging its existing engagement with Gen Z [5] Future Plans - Initial NIL activations are expected to launch on select campuses in late 2025, with full platform capabilities anticipated to go live in early 2026 [6]