Good afternoon. Good afternoon ladies and gentlemen. Uh so today I'm going to speak about branding. Um and um I'm I'm I'm going to talk about what branding is. Um I'm also going to talk about uh how brands are created.I'm also going to talk about why people buy brands. Okay. And then finally, I'm going to talk about two truths and a lie in the world of branding.Okay. But but before I start, I I want to just share a an experience, a story with you. Okay.Um in in 1972, now that's admittedly some ways off. uh ...

Branding & Marketing - Cracker Barrel will revert to its old branding after online backlash over a slimmed-down logo [1] - The company removed the depiction of an old man, a barrel, and the phrase "Old Country Store" in its new logo [1] - Social media commenters described the new logo as generic [1] - Some conservatives felt the new logo took away from the classic American feel of the brand [2] - Companies sometimes misjudge public reaction to branding changes [3] Financial Performance - Cracker Barrel's stock fell 7% last Thursday following the new logo reveal [1] - The stock is up approximately 6.2% in pre-market trading following the announcement of reverting to the old branding [2] - The stock is now essentially flat since the controversy began last week [2]

Cílem brandingu je změnit váš mozek. Nemusíte se ale ničeho děsit. Cílem brandingu to bylo vždycky a pravděpodobně vždycky bude.Toto je e jedna ze nejstarších dochovaných reklam na světě. Je to na bar pana Euxinuse v Pompejích. Ta reklama tady dole říká: Fénix je šťastný.A šťastným můžeš být i ty. Co tato reklama dělá v našem mozku. Máte neurony, které vám nějakým způsobem evokují štěstí a pak máte nějaké neurony, které kdy si můžete zapamatovat, že existuje bar pana Euxinuse.Pokud obyvatel Pompejí stále do ...