Cracker Barrel's new logo and $700 million brand overhaul sparking some backlash from customers and critics who say the company is abandoning its country roots. You see the old logo on the left there with the older gentleman, the Cracker Barrel kind of leaning back into things. The new logo, yeah, to put it politely, looks pretty bland.The did the stock did fall about 10% yesterday. Joining us right now with more on what's turning into a major branding blunder is Americas Reed, Wharton School Professor of M ...

Let's end things with Cracker Barrel. Of course, we know this is a company that's been >> I'm really into Explain it to me because I'm very confused. >> So much chatter online, right.I mean, everyone's talking about this company right now. We saw a slide in shares today and that's after the company decided to change its logo. So, if you're familiar with the company, uh their logo has always featured a man sitting on a one of those little what do they call them.A barrel. >> Yeah. A rocking chair.>> Yeah. A l ...

Must use this logo to qualify https://t.co/clhNL3cKzt ...

imagine the design team that had to work with @base to come up with their new logo?after months of moodboards, 3D animations, kinetic logos, type experiments, emotional storytellingbase: "we will go with the blue square thank you very much". https://t.co/2T2HvEu1hS ...