Branding & Marketing - Cracker Barrel will revert to its old branding after online backlash over a slimmed-down logo [1] - The company removed the depiction of an old man, a barrel, and the phrase "Old Country Store" in its new logo [1] - Social media commenters described the new logo as generic [1] - Some conservatives felt the new logo took away from the classic American feel of the brand [2] - Companies sometimes misjudge public reaction to branding changes [3] Financial Performance - Cracker Barrel's stock fell 7% last Thursday following the new logo reveal [1] - The stock is up approximately 6.2% in pre-market trading following the announcement of reverting to the old branding [2] - The stock is now essentially flat since the controversy began last week [2]

President Trump said Cracker Barrel should go back to its old logo after facing blowback for its new design https://t.co/BP6ONcFYrg ...

Branding & Marketing - Cracker Barrel's new logo and $700 million brand overhaul are facing backlash for allegedly abandoning its country roots [1] - The new logo is perceived as bland and boring [1][2] - The company's stock fell about 10% following the rebranding announcement [2] - Social media is expressing outrage over the new logo [3] - The rebranding is seen as an attempt to simplify and modernize the brand [4] - A key marketing principle for rebranding is to have a narrative ready to explain the change to consumers [5][6] - Companies should test rebranding changes with loyal customers to gauge their reaction before a full rollout [6][7] Potential Risks - Mishandling of the rebranding process can lead to negative reactions amplified by social media [3] - Failure to prepare a narrative explaining the rebranding can result in consumers filling the silence with negative opinions [6] - Ignoring early warning signs from customer testing can lead to a rebranding effort spiraling out of control [7]

Company Performance & Brand Image - Cracker Barrel's stock experienced a slide following the decision to change its logo, specifically removing the rocking chair image [1][2] - The logo change has sparked controversy, with some viewing it as a political issue [2][3] - The CEO's gender is contributing to the online outrage surrounding the logo change [3][4] - Bloomberg Intelligence suggests not overreacting to the stock decline, indicating it's unlikely to affect the brand as severely as the Anheuser-Busch situation [6] Market & Trading Activity - The trading volume for Cracker Barrel was 450% (four and a half times) the three-month average [6] - The trading activity resembles the retail trading meme stock mania [7] - The stock's movement may not be based on fundamental reasons but rather on becoming a "political football" [5]

Must use this logo to qualify https://t.co/clhNL3cKzt ...

imagine the design team that had to work with @base to come up with their new logo?after months of moodboards, 3D animations, kinetic logos, type experiments, emotional storytellingbase: "we will go with the blue square thank you very much". https://t.co/2T2HvEu1hS ...