Great evening. We have our first speaker Mahiri Shafi. [Applause] Mahi Shaki is the founder, investor and visionary behind Trifend Media, the largest content hub and organic social media marketing agency in the GCC.From flipping sneakers at 16 to having $100 million in global media sales, he now mentors and empowers creators and entrepreneurs through a strong, powerful community. Today, Mr. . Shafi will talk to us about the psychology of attention exploring what captures it and holds it.Sir, we are ready to ...

Core Viewpoint - The O2O (Online to Offline/Offline to Online) integration model in social e-commerce aims to provide a seamless shopping experience by connecting online platforms with offline stores, enhancing user experience, expanding market reach, and improving operational efficiency [1]. Group 1: Key Strategies for O2O Integration - Unified membership system allows users to accumulate points for both online and offline purchases, redeemable for products or discounts [3]. - Real-time inventory synchronization ensures that online and offline stock levels are updated simultaneously, preventing stockouts or overselling [4]. - Personalized services based on user behavior data enhance customer satisfaction through tailored recommendations [4]. - Smart replenishment systems utilize big data analytics to forecast demand and optimize supply chain management [4]. - Virtual try-on features using AR technology reduce return rates and speed up purchase decisions [4]. - In-store navigation via VR technology assists users in quickly locating desired products [4]. - Collaboration with Key Opinion Leaders (KOLs) through live streaming and short videos drives traffic to physical stores [4]. - User-generated content (UGC) encourages customers to share reviews and experiences on social media, fostering word-of-mouth marketing [4]. - Same-city delivery options provide rapid delivery services for orders near physical stores, catering to immediate consumer needs [4]. - Setting up pick-up points in stores allows customers to collect online purchases conveniently, reducing logistics costs and increasing store traffic [4]. - Customer segmentation based on browsing history and purchase records enables targeted marketing campaigns [4]. - Effectiveness tracking of marketing activities through data analysis tools allows for timely strategy adjustments [4]. - Joint promotions with businesses from other industries expand customer bases through mutual referrals [4]. - Community-based O2O services, such as community group buying, enhance sales while strengthening community ties [4]. Group 2: Enhancing User Experience and Operational Efficiency - Adoption of smart payment solutions, including cashless methods like mobile payments and facial recognition, improves transaction efficiency and user experience [5]. - Implementation of IoT technologies for smart shelves and intelligent warehousing enhances operational efficiency and service quality [5].

Get ready with me as I show you my daily makeup routine. That's what content creators are telling millions of viewers with the use of their latest discovery, Chinese cosmetics. Chinese makeup products like this mascara have gone viral after making their way into popular content creators beauty routines.It started when content creators jumped ship to Chinese appu after the US threatened a Tik Tok ban in January. The result has been a boon for the Chinese beauty industry. This $46 cushion foundation by Flores ...