黑龙江省哈尔滨市亚布力滑雪旅游度假区凭借优质的雪质、完善的设施和丰富的业态，让"冷资源"持续 释放"热效应"。 图为游客在亚布力滑雪旅游度假区滑雪。 唐守弘摄（人民图片） 苏华在滑雪场巡护。 本报记者 郭晓龙摄 苏华在救助摔伤游客。 本报记者 郭晓龙摄 "零下19℃，风力2级，雪道能见度良好。"清晨7时半，黑龙江亚布力阳光度假村滑雪场的缆车尚未启 动，55岁的滑雪巡救队队长苏华就已经换好速干衣和雪服，手里的救援包沉甸甸的——装着纱布、绷 带、水果糖和对讲机，这是他工作的"标配"。 2024年，"滑雪巡救员"正式列入国家新职业目录。这个小众岗位，如今成为冰雪经济中不可或缺的专业 力量。从业二十载、累计参与救援1000余次的苏华，正是这场职业蜕变的亲历者与见证者。 筑牢雪场安全防线 "这个雪季已经忙了两个多月，每天都是和晨光一起'打卡'雪道。"苏华边说边踏上缆车，前往山顶的巡 护起点。他的巡护范围覆盖11条雪道，总长度超10公里，每天要面对数千名游客的安全保障需求。黑龙 江的冬季，气温常跌至-20℃以下，大风天气更是家常便饭，这给巡救工作带来了不小的挑战。 "风大的时候，安全网会被吹倒，树枝也可能折断落到雪道上， ...

新年将至，来呼伦贝尔牙克石凤凰山滑雪场体验冰雪运动的游客络绎不绝。近年来，得益于独特的天然 雪质和优越的地理条件，牙克石市不断丰富滑雪业态，持续升级设施与服务，让"冷资源"焕发出"热效 应"。本报记者 王晓博 摄 转自：内蒙古日报 （来源：内蒙古日报） ...

Core Insights - The article highlights the transformation of Zhangjiakou's Chongli district into a vibrant winter tourism destination, attracting over 800,000 visitors since the start of the 2025-2026 snow season, leveraging "new gameplay, new business formats, and new services" to convert "cold resources" into a "hot economy" [1] New Gameplay - Chongli has introduced diverse skiing experiences, including four new off-piste trails and adventure routes at Taiwu Ski Resort, catering to thrill-seekers [2] - Snow Ru Yi Ski Resort has expanded its offerings to 24 ski trails and launched a 3,000 square meter youth training center with six dedicated trails for ages 6 to 16, promoting a "skiing + research" package [2] - The region now provides comprehensive ice and snow activities for all ages and skill levels, with tailored services for both seasoned skiers and beginners [2][4] New Business Formats - Chongli is innovating by integrating local agricultural products, such as using local bell peppers as coffee containers, enhancing the value of its agricultural output [5] - The area is fostering the integration of primary and tertiary industries, with new business formats like "ice and snow + folk customs," "ice and snow + picking," and "ice and snow + hot springs" emerging [5] - Various ski resorts are collaborating with local agricultural greenhouses to offer picking experiences, creating a seamless connection between skiing and agricultural activities [5] New Services - A new direct bus service from Beijing to Chongli has been launched, facilitating easy access for tourists carrying ski equipment [7] - Transportation services in Chongli have been upgraded to enhance connectivity, including a one-hour direct train from Beijing North Station to Taizicheng Station and new flight routes [7] - Ski resorts are implementing comprehensive service upgrades, including mobile app services for ticket purchases and equipment rentals, and "zero-lift" services to assist visitors with their gear [9]

12月22日，在呼伦贝尔市牙克石凤凰山滑雪场，游客在冰天雪地中尽享冰雪运动带来的乐趣。 转自：草原云 畅玩冰雪。 雪地摩托受欢迎。 林海雪原穿越。 近年来，当地得益于独特的天然雪质和优越的地理条件，在冰雪体验方面不断创新，不断丰富滑雪业 态，持续升级设施与服务，进一步激发了"冷资源"的活力，将其转化为源源不绝的"热效应"，让当地成 为游客和滑雪爱好者的冰雪乐园。 乐享滑雪时光。 优质场地吸引滑雪爱好者前来。 内蒙古日报·草原云记者：王晓博 王鹏 李卓 新闻编辑：李超然 ...

Core Viewpoint - The article highlights the successful conclusion of the 2025-2026 FIS Freestyle Skiing World Cup in Zhangjiakou, Hebei, showcasing the city's transformation into a vibrant winter sports hub post-Beijing 2022 Winter Olympics [1][21]. Group 1: Event Highlights - The recent event marked the third FIS World Cup-level competition hosted in Zhangjiakou this season, following successful snowboarding and freestyle skiing events earlier in December [3]. - The competitions are crucial for athletes to earn points ahead of the upcoming Milan Winter Olympics in 2026, drawing global attention [4][6]. Group 2: Venue Development - The Yunding Ski Park, a key venue for the Beijing 2022 Winter Olympics, has undergone adaptive renovations to transition from an Olympic site to a year-round active destination, catering to diverse skiing needs [8][12]. - The park's management reported a 30% annual growth in events post-Olympics and is set to host the 2029 FIS Snowboarding and Freestyle Skiing World Championships [12]. Group 3: Local Skiing Industry Growth - Zhangjiakou has become China's largest high-end skiing cluster, with seven major ski resorts established before the Olympics, and new resorts like Shixuechuan and Xueruyi have been added post-Olympics, enhancing the area's appeal [12][14]. - The local ski resorts are competing to provide superior experiences, with facilities like night skiing and specialized terrain parks being developed to attract visitors [14][16]. Group 4: Future Prospects - As the 2026 Milan Winter Olympics approaches, Zhangjiakou continues to evolve, aiming to become an internationally recognized four-season tourist destination while promoting the concept of sustainable development in winter sports [18][21].

Core Insights - The article discusses the recent introduction of a snow holiday for middle and primary school students in Jilin Province, which has sparked significant public debate and mixed reactions from parents [1][2]. Group 1: Changing Demographics in Skiing - The primary demographic for skiing in China is shifting towards younger individuals, particularly children aged 6-12, who now represent over 30% of ski lesson purchasers from 2020 to 2024 [3][4]. - This trend indicates a growing interest in skiing among younger age groups, driven by parental concerns about education and social status [5][6]. Group 2: Parental Reactions and Behavior - Many parents express frustration over the snow holiday while simultaneously seeking ski lessons for their children, highlighting a contradiction in their attitudes [6][7]. - The increase in ski lesson bookings during the snow holiday period, with a reported 210% surge in orders for parent-child ski courses, reflects a strong demand despite parental complaints [7][8]. Group 3: Implications for the Ski Industry - The emergence of a younger skiing demographic is prompting ski resorts to adapt their marketing and services to cater to this new customer base, which is seen as a vital source of long-term growth [14]. - Ski resorts are implementing various strategies, such as offering free admission for students and creating targeted ski training programs, to attract and retain young skiers [14]. Group 4: Broader Economic Impact - The introduction of new public holidays like the snow holiday is expected to stimulate tourism and consumer spending, contributing to economic growth [15][16]. - The success of the snow holiday may lead to more provinces adopting similar initiatives, enhancing the overall landscape of public holidays in China [16][17].

Core Viewpoint - The snowmaking operations at the National Alpine Skiing Center "Xue Fei Yan" in the Yanqing Olympic Park have commenced, with a large-scale snow production plan in place to prepare for the upcoming skiing season [1] Group 1: Snowmaking Operations - The snowmaking work has started with a total of 44 fixed snow machines and 54 mobile snow machines being deployed [1] - The first phase of snow production will cover an area of 125,000 square meters [1] - The targeted areas for snowmaking include the Haidao Crossing competition section, Yunshan, Forest, and various snow trails [1] Group 2: Timeline and Expectations - The "opening board first slide" is expected to take place in mid to late November [1]

Core Viewpoint - The Yabuli Ski Resort in Heilongjiang Province has achieved a significant milestone this winter by connecting three mountains for skiing, allowing visitors to experience seamless skiing across the entire resort [1][3]. Summary by Sections Ski Resort Features - The Yabuli Ski Resort is located in the global skiing "golden belt" and is recognized as the birthplace of mass tourism skiing in China, as well as the first international ski school [3]. - The resort boasts a long winter snow period of 170 days and is often referred to as "China's Davos," hosting numerous international skiing events [3]. Skiing Infrastructure - This year, the resort has created a snowmaking area of 2.6818 million square meters, the largest in its history, with 55 ski trails catering to all skill levels [1][4]. - The longest single ski trail reaches 5 kilometers, with a maximum vertical drop of 910 meters and a minimum vertical drop of 540 meters, accommodating various skiing abilities [3][4]. Mountain Specifics - The Daguokui Mountain, at an elevation of 1,374.8 meters, features a ski trail of 4,700 meters and serves as a training ground for the 2025 Asian Winter Games [4]. - The Erguokui Mountain includes a challenging 45-degree "waterfall trail," known for its steepness and is used for various skiing competitions [4]. - The Sanguokui Mountain offers a more gentle slope suitable for beginner and intermediate skiers, featuring the world's longest ski trail at 2,680 meters with a drop of 540 meters [4]. Capacity and Experience - The resort can accommodate up to 15,000 skiers simultaneously, making it accessible for both novices and experienced skiers [4]. - The recent upgrades to the ski trails have enhanced their professionalism, meeting international standards and unlocking the unique features of the three mountains [4].

Core Insights - The Swiss ski tourism industry is projected to grow from approximately $1.5 billion in 2025 to $3.9 billion by 2035, with a compound annual growth rate (CAGR) of 9.5% during the forecast period [1] - Increasing interest in winter sports is driving market growth, with luxury ski resorts in Switzerland dominating the high-end market and attracting international travelers seeking comprehensive Alpine experiences [1] Industry Summary - The Swiss tourism sector is expected to perform well in the 2024/2025 winter season, benefiting from favorable snow conditions and a significant influx of foreign tourists, particularly from France, Germany, and the United States, with a notable increase in visitors from China [1][3] - The number of overnight stays by Chinese tourists in Switzerland has exceeded 340,000, marking a 36% increase year-on-year, with expectations of a further 5% growth this winter [3] - The Swiss National Tourism Board plans to launch a winter tourism promotion campaign titled "Snow Shines" in major Chinese cities, aimed at engaging ski enthusiasts through both online and offline activities [3] Company Initiatives - Swiss International Air Lines is facilitating travel for Chinese ski enthusiasts by offering free checked baggage for personal ski equipment with prior reservation [3] - Major ski resorts in Switzerland, such as the Matterhorn region and the Jungfrau region, are enhancing the experience for Chinese tourists by providing Chinese-speaking staff to ensure safety and convenience [3] - The Swiss travel pass is recommended for tourists, allowing easy access to trains and buses, and enabling exploration of cities and cultural experiences beyond skiing [3] Destination Highlights - The Jungfrau ski region features three major ski destinations with over 200 kilometers of slopes catering to various skill levels, while the Matterhorn region offers 36 ski destinations with a total slope length of 2,000 kilometers [5] - The region is renowned for its stunning natural scenery and world-class snow facilities, providing an exhilarating winter experience for global visitors [5] - Swiss International Air Lines will operate direct flights from Shanghai to Zurich with six weekly flights and daily flights from Hong Kong, ensuring convenient access for travelers [5]

Core Points - The Xinjiang Altay Keketuohai International Ski Resort officially opened for the 2025-2026 snow season on October 12, attracting ski enthusiasts from across the country [1][3] - The resort features a long snow season of 240 days and offers 23 ski trails, including the 9-kilometer "Gem Avenue" and the steepest "Black Diamond" trail with a maximum gradient of 71.28% [6] - The resort has undergone widening renovations on some trails and has 300 ski resorts operational, designed with a "ski in, ski out" concept, providing ample skiing time from October to May [9] - A promotional offer is available for visitors from Xinjiang, allowing them to ski at a discount, and nationwide ski enthusiasts can ski for free once within five days of showing their flight tickets [11]