2026.02.24 本文字数：1576，阅读时长大约3分钟 作者 |一财评论员 为期9天的马年春节假期已经过去，假期在带动消费方面的作用十分明显。 旅游的火爆很多人都可以深切感受到。有这样一个细节：往年到了春节假期，拉面馆之类的小馆子往往 关门歇业，可今年假期很多店主忙得不亦乐乎；高档消费商店也是人流如织。 飞猪数据显示，春节假期国内游订单量再创新高，其中门票订单量同比去年增长超80%，酒店间夜量同 比增长75%；国内游人均预订金额较去年提升约10%，其中高星级酒店人均预订间夜量接近3晚；包含 住宿和玩乐权益的热门乐园及景点套餐商品订单量同比增长140%。 人们的切身感受和调查机构的数据都充分说明，我国的消费潜力被激活之后迸发出的能量难以预计，消 费领域对经济增长的拉动作用越发明显。 马年春节假期可以说是为形成"消费大年"开了个好头，但要真正形成"消费大年"，还需营造更好的环 境。 为此，首先要持续加大政策支持力度，进一步激发消费潜能。 其次是要创造更多新的消费场景，保持消费的旺盛活力。 春节假日期间，除了传统的旅游、餐饮、购物，还有很多消费新亮点：冰雪运动热潮持续高涨，"上冰 雪、迎新春"成为新风尚；科技 ...

将"冷资源"精心培育成"热产业"，让冰雪经济成为冬日里亮眼的经济增长点——这个雪季，内蒙古冰雪 活动精彩纷呈，冰雪消费持续升温。 在内蒙古乌兰察布市集宁区，滑雪场内人气高涨，滑雪爱好者们踏雪驰骋、纵情滑行，在冰天雪地间尽 享冰雪运动的独特魅力。走进大河湾滑雪度假区，22条初、中、高级雪道整洁开阔，身着各色滑雪服的 滑雪爱好者踩着雪板，或在平缓雪道上练习平衡、摸索技巧，或在陡坡处体验飞驰快感，一派热闹有序 的欢乐景象。 "这里雪质好、雪道全，可以体验雪地卡丁车、围炉煮茶，沉浸式欣赏绝美雪地风光，孩子玩得尽兴， 大人也能得到放松。"刚结束滑行的辽宁游客李祉娴说。 位于集宁区察哈尔大街的滨河康旅度假区滑雪场，是当地市民"家门口的冰雪乐园"。家长与孩子们纵享 雪圈飞驰、雪地嬉戏。"以前冬天只能宅在家，现在家门口就有滑雪场，性价比高、游玩项目多。"市民 肖梅红说。 "我们的定位是普惠性冰雪休闲场所，既要让市民拥有优质的冬日休闲好去处，又要吸引周边城市游客 前来短途打卡。"滨河康旅度假区工作人员李慧敏说，"下一步，我们还会定期举办各类冰雪趣味活动， 让更多人感受冰雪运动的快乐，进一步激活文旅消费市场。" 2月1日，内蒙古 ...

为此，首先要持续加大政策支持力度，进一步激发消费潜能。 持续加大政策支持力度、创造更多新的消费场景、提供更为坚实的财力和时间基础。 为期9天的马年春节假期已经过去，假期在带动消费方面的作用十分明显。 旅游的火爆很多人都可以深切感受到。有这样一个细节：往年到了春节假期，拉面馆之类的小馆子往往 关门歇业，可今年假期很多店主忙得不亦乐乎；高档消费商店也是人流如织。 飞猪数据显示，春节假期国内游订单量再创新高，其中门票订单量同比去年增长超80%，酒店间夜量同 比增长75%；国内游人均预订金额较去年提升约10%，其中高星级酒店人均预订间夜量接近3晚；包含 住宿和玩乐权益的热门乐园及景点套餐商品订单量同比增长140%。 人们的切身感受和调查机构的数据都充分说明，我国的消费潜力被激活之后迸发出的能量难以预计，消 费领域对经济增长的拉动作用越发明显。 马年春节假期可以说是为形成"消费大年"开了个好头，但要真正形成"消费大年"，还需营造更好的环 境。 商务部、中国人民银行、金融监管总局于2025年12月联合发布了《关于加强商务和金融协同 更大力度 提振消费的通知》，意在通过财政与金融工具组合运用，形成"政府补贴+金融支持+商家 ...

马年新春，年味与新意交融，消费市场暖意涌动。从滑雪胜地到文旅景区，从影院银幕到商超市集，一系列新潮消费场景蓬勃兴起，既延续 了传统年俗的温情，又彰显了消费升级的活力，勾勒出马年新春消费市场的全新图景。 2月22日，游客在杨柳青古镇游玩。新华社记者 赵子硕 摄 冰雪"点燃"新活力 当春节遇上冬奥，冰雪运动热潮席卷神州，全民参与热情持续高涨。冰雪经济乘势而上、蓬勃兴起，"上冰雪、迎新春"正成为新时代最具活 力的过年新风尚，为新春佳节注入强劲动能与别样精彩。 2月21日，游客在湖北省宜昌市夷陵区的百里荒滑雪场体验滑雪。新华社发（张国荣 摄） 春节期间，河南省洛阳市伊龙国际滑雪场，凭借交通便利的区位优势与完善的雪道设施，成为不少游客体验滑雪的热门选择之一。 为满足游客滑雪需求，雪场还特别开放夜场、延长消费时段，丰富人们游玩体验。 河南省洛阳市伊龙国际滑雪场负责人林响前在采访中表示，假期来滑雪的游客明显提升，比平时增加了百分之七八十。 为进一步激活假日消费，多地推出多元联动优惠与特色旅游套餐，不断延伸"冰雪运动+"产业链，将冰雪"冷资源"转化为假日经济"热引擎"， 持续释放春节消费新活力。 马年春节，文旅市场火热，科技 ...

195 0 . 0 * ng 游 * ● # t 有到引 新 36 7 K 游 赛 ● 激 0 r 上海 and 随着"带动三亿人参与冰雪运动"的愿景实现，冰雪热潮正悄然改变着中国人的冬季生活。如今冰雪已不 仅是运动，更是融入生活的新日常。 河北。石家庄 游客在滑雪场与舞狮队合影 . 游 游 ● ETFIF 715 四川·眉山 孩子们在参加寒假冰球特训 新 xx n 200 N南到北 7 17 5 F cillin 策划：秦迎、卢哲、肖潇 摄影：方喆、张晓峰、梁子栋、庄宇、刘洋、翁光建 设计：崔乐怡 来源：新华社 游客们在体验冬奥雪雕打卡墙 xx xx ● NOW ETE F 日目 ● * 里找T。大兴营榜 Sau 参赛选手在冰上龙舟比赛中 . 新 游 n 2017 ● Fift 日 C ...

Core Insights - The article highlights the growing popularity of winter sports in Yulin City, particularly through the development of ski resorts and ice sports facilities, transforming cold resources into a vibrant economy [1][3] Group 1: Development of Ice and Snow Sports - Yulin City has seen a significant increase in winter sports participation, with over 30 ski resorts established and a rise in visitors to the Shenkou Bay Ski Resort, which welcomed 11,000 visitors during the New Year holiday [1][3] - The Yulin Water Sports Center has become a key venue for ice sports, receiving approximately 120,000 visitors since its opening in 2024 and generating over 1.5 million yuan in revenue from six ice sports events [1][3] Group 2: Economic Impact and Integration - Various ice and snow activities have contributed to an economic scale of 500 million yuan, indicating a successful integration of winter sports with cultural tourism [3] - The city is developing unique cultural products that incorporate local heritage elements, such as paper-cutting and folk songs, to enhance the tourism experience and expand sales channels [3] Group 3: Future Prospects and Events - The upcoming first Winter Sports Games in Shaanxi Province, scheduled for February 6, 2026, will further boost Yulin's ice and snow development, with the Shenkou Bay Ski Resort set to host multiple skiing events [4] - Plans are in place to enhance the Yulin Water Sports Center with a "space capsule camp" project, which will provide accommodation and wellness services, thereby improving the capacity for ice tourism [4]

粤港澳大湾区重点旅行商及自媒体达人冬季踩线活动近日在呼和浩特举办。 活动期间，大湾区旅行商、自媒体达人走进马鬃山滑雪场等点位，感受冰雪运动的乐趣；参观昭君博物 院、呼和浩特博物馆，感悟历史文化底蕴；探访宽巷子、塞上老街等特色街区，品尝焙子等特色美食， 感受"青城"烟火气。专题洽谈环节，旅行商、自媒体达人与呼和浩特市文旅部门、企业代表深入交流， 探讨建立长效合作机制。活动由呼和浩特市文化旅游广电局组织策划。（伊日桂） （来源：中国旅游报） 转自：中国旅游报 ...

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow economy in southern China, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by innovation and consumer demand [3][6][19] - The ice and snow industry in China is projected to reach a scale of 1,005.3 billion yuan by 2025, with the number of ice and snow sports venues increasing from 1,133 in 2018 to an estimated 2,678 by the end of 2024 [5][6] - The number of indoor ski resorts has surged from 5 during the 2013-2014 season to 59 in the 2023-2024 season, primarily located in southern cities [5][6] Group 2 - In Guangdong, over 30 ice and snow venues have been established, with notable projects like Guangzhou's "Hot Snow Miracle" attracting over 1 million visitors in just 15 months, and Shenzhen's "Qianhai Huafa Ice and Snow World" receiving over 400,000 visitors in its first month of trial operation [8][11] - The region is fostering a diverse range of ice and snow experiences, integrating elements of culture, technology, sports, and accommodation, which enhances the overall consumer experience [14][15] - The ice and snow economy is not only a reflection of consumer upgrades but also showcases China's innovative potential and market opportunities, with significant growth in related sectors such as retail, transportation, and dining [16][19]

（来源：新华日报） 冬日的快乐，从一场酣畅淋漓的玩雪开始。在江苏，不必羡慕北方的银装素裹，家门口就有满满的冰雪 惊喜。从江南到苏北，冰雪运动的快乐持续蔓延：滑雪服汇成了流动的"彩虹道"、雪地里回荡着欢声笑 语、夜滑场上跃动着炫目光影……无论是新手在雪场认真"修炼"，还是亲子家庭在冰雪世界温馨互动， 每一处热闹的场景，都藏着冬日最治愈的浪漫。本报记者 周莉娜 ...

Core Insights - The event marks the opening of the 12th National Public Ice and Snow Season in Wenzhou, Zhejiang, promoting a blend of sports, tourism, and culture [1][4] Group 1: Event Overview - The event features a variety of ice and snow activities, including snow hockey and curling, aimed at engaging participants of all ages [2][3] - The opening ceremony included a performance by martial arts champion Mao Yaqi, who was appointed as the sports tourism ambassador for the region [2] Group 2: Economic Impact - The event is expected to significantly boost local tourism, with projections of over 50,000 visitors and an annual revenue exceeding 10 million yuan for the ski resort [5] - The integration of ice and snow activities with local agriculture and cultural products is enhancing market opportunities for local farmers and artisans [5][6] Group 3: Industry Trends - The Chinese ice and snow industry has seen substantial growth, with its total scale increasing from 270 billion yuan in 2015 to nearly 1 trillion yuan by 2024, and is expected to surpass 1 trillion yuan by 2025 [6] - The successful implementation of the "sports + cultural tourism" model in Wenzhou serves as a case study for sustainable development in the ice and snow economy [6]