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假农技专家“割韭菜” 虚假人设、违规带货,坑农骗局正上演!
Sou Hu Cai Jing· 2025-08-10 12:13
Core Viewpoint - The article highlights the emergence of fraudulent agricultural experts on social media platforms, deceiving farmers with false claims and ineffective agricultural products [1][3][12]. Group 1: Fraudulent Activities - Numerous fake agricultural experts are promoting themselves on platforms like Douyin, Kuaishou, and WeChat Video, presenting themselves as knowledgeable figures in agriculture [3][6]. - These so-called experts often claim to have extensive experience and educational backgrounds in agriculture, offering free guidance to farmers [5][10]. - The content shared by these experts includes dubious agricultural tips and the promotion of ineffective products, leading to dissatisfaction among farmers [9][12]. Group 2: Identity and Operations of Fraudsters - A significant number of these accounts are linked to "Xianghe Agriculture," which is a team focused on selling agricultural products through social media influencers [17][19]. - Investigations reveal that many of these so-called experts lack any real agricultural education or experience, with some even being involved in unrelated fields like broadcasting [30][36]. - The founder of "Xianghe Agriculture" admitted that the identities of these experts are fabricated, and their primary goal is to generate sales rather than provide genuine agricultural knowledge [34][46]. Group 3: Marketing Strategies - The fraudulent experts utilize a consistent marketing strategy, often using similar scripts and styles in their videos to create a sense of urgency and exclusivity around their products [15][38]. - New accounts labeled as "Xianghe Assistance Team" have been created to further promote agricultural products, with misleading claims about their qualifications [40][42]. - The team behind these accounts is focused on maximizing profit through deceptive practices, indicating a willingness to pivot to other products if agricultural sales decline [46].
中国农业B2B电商平台一亩田IPO定价4.1-5美元/ADS 拟筹资2300万美元
news flash· 2025-07-23 08:04
Core Viewpoint - The Chinese agricultural B2B e-commerce platform YMT (YMT.US) has announced its IPO terms, aiming to raise $23 million with a pricing range of $4.10 to $5.00 per American Depositary Share (ADS) [1] Summary by Relevant Categories Company Overview - YMT is a leading agricultural internet enterprise based in Beijing, focusing on the agricultural sector [1] IPO Details - The company plans to issue 5 million ADS, representing 10% of its total equity [1] - The expected fundraising amount is $23 million [1] - Based on the midpoint of the pricing range, the fully diluted market capitalization of YMT will reach $626 million [1]
一亩田公布IPO条款,拟募资2300万美元,计划在纳斯达克上市
Sou Hu Cai Jing· 2025-07-23 05:54
Group 1 - The company, YMT, is a B2B e-commerce platform focused on agriculture in China, planning to go public on NASDAQ with an IPO price range of $4.10 to $5.00, aiming to raise $23 million [2] - YMT's fully diluted market capitalization is projected to reach $626 million based on the midpoint of the proposed price range [2] - By the end of 2024, YMT expects to have over 38 million active merchants on its platform, making it the largest agricultural B2B platform in mainland China [2] Group 2 - The company offers a comprehensive suite of digital solutions to facilitate agricultural product transactions, covering all aspects from search and matching to transaction facilitation and settlement [2] - In 2024, YMT anticipates facilitating approximately 147 million searches, 583 million calls and instant messages, and over 187 million potential transactions [2] - For the 12 months ending March 31, 2025, YMT reported revenue of $22 million [3]