近日，《2025抖音泛娱乐直播报告》发布（以下简称"报告"）。报告显示，2025年平台演艺类直播达 1.28亿场，同比增长26.39%，日均超35万场。随着泛娱乐直播产业化程度提升，产业链细分岗位兴起， 编舞师、运镜师、直播间导播等成热门职业。 据报告，直播已有16个内容大类、53个子垂类，覆盖美声演唱、器乐演奏、戏曲曲艺、cosplay、声优 配音等领域，认证扶持13.5万名优质主播树立行业标杆。2025年3月，中国演出行业协会发布《网络表 演（直播与短视频）主播职业能力划分要求》团体标准，这是自2024年7月人社部等三部门将"网络主 播"列为国家新职业后，国内首个针对网络表演主播的职业能力评价标准。 中国广播艺术团演员盛璐璐，通过竹笛演奏吸引超260万抖音粉丝。2025年元旦，有家长在"连麦"时提 出希望盛璐璐指点孩子卡了两个多月的吐音技巧（一种吹奏乐器演奏技巧），盛璐璐用将近二十分钟， 从口型、气息到舌尖位置，在直播间像面对面一样带着孩子练习。当孩子吹出一个清晰的吐音时，家长 激动地送上一份直播礼物："这是孩子的学费，也是我们全家新年第一份开心。" 报告也显示，专业才艺类直播更受网友青睐。过去一年，器乐 ...

Group 1 - The core viewpoint of the report indicates that Douyin's performance in the live entertainment sector is on a significant upward trajectory, with a projected 1.28 billion live performances in 2025, reflecting a year-on-year growth of 26.39% and an average of over 350,000 live broadcasts per day [1][3] - Douyin has assisted approximately 30,000 streamers in protecting their rights by allowing them to exit non-compliant agencies and has penalized around 650 live streaming organizations for improper contracting and performance behaviors [1][3] - The platform has introduced the "Anchor Safe Membership" policy and a "Report Agency" feature to address issues such as high penalty fees and emotional manipulation by certain agencies, aiming for targeted governance of these practices [3] Group 2 - Douyin's commitment to enhancing content quality, safeguarding the rights of practitioners, and regulating agency operations is part of its strategy to promote the standardization and professional upgrading of the industry [3] - The report highlights the emergence of specialized roles related to live content production, such as choreographers, camera operators, and live broadcast directors, as the industry becomes more industrialized [3] - By the end of last year, 499 state-owned artistic troupes and over 6,000 actors had joined Douyin for live streaming, with a total of over 819,000 live sessions conducted [3]

Core Insights - The report indicates that Douyin's performance in the entertainment live streaming sector is projected to reach 128 million broadcasts in 2025, representing a year-on-year growth of 26.39%, with an average of over 350,000 broadcasts per day [1][2] Group 1: Industry Growth - The increasing industrialization of the entertainment live streaming sector has led to the emergence of specialized roles such as choreographers, camera operators, and live broadcast directors [1] Group 2: Regulatory Measures - Over the past year, Douyin has assisted approximately 30,000 streamers in protecting their rights and exiting non-compliant associations, while penalizing around 650 live streaming organizations for improper contracting and performance behaviors, urging them to rectify their practices [2] - Douyin has introduced the "Safe Entry for Streamers" policy and launched a "Report Association" feature to address issues such as high penalty fees and coercive emotional manipulation of users by streaming organizations [2] Group 3: Commitment to Quality - Douyin's representatives stated that the platform is committed to enhancing content quality, safeguarding the rights of practitioners, and regulating the operational behaviors of organizations to promote the professional upgrade and standardization of the entertainment live streaming industry [2]

都2026年了，四十年前拍的童年经典还在追我。 最近抖音上又出现了一个又新潮又复古的赛道，直播去西天取经。并不是从版本众多的《西游记》电视剧里面选一部来播，而是由真人主播出镜重拍，过 多少关，打什么妖精，由屏幕前的观众来决定。 @上里西游记 01 观众当导演，重拍西游记 直播的内容很简单，找四位主播，打扮成86版《西游记》里面师徒四人的经典造型，然后在乡村城镇中漫步，在深山老林里跋涉，去一个又一个不同的地 方"冒险"，整个过程都在网上直播，然后按送礼大哥们的要求，延长旅行的路程，或者加入新的演员和剧情。 @上里西游记 模式很简单，但效果很好，像这个赛道里比较火的上里西游记，最高峰的时候被5万多人同时在线围观，跑车、热气球连着往外蹦，观众打赏一度冲入抖 音收入榜TOP100，作为今年才起号的草根直播，已经算是很好的成绩了，连新华社、央视都当成欢乐新闻转发了。 直播间的几个演员，都是广西本地小伙，操着带独特口音的普通话，在那里喊"不涌易呀，翻桑越岭"、"家银们，有森莫要对唐僧说的吗？"……本来就很 喜感了。他们对于《西游》的台词和剧情也很熟悉，各种因地制宜玩梗，窜出个小动物就说有妖精，远处有个房子就说是小雷音寺， ...

对于商家和企业来说，使用客易云数字人TK数字人直播还具有成本低、效率高的显著优势。传统的直播模式需要投入大量的人力、物力和财力，包括招聘 和培养专业主播、搭建直播场地、购买直播设备等。而客易云数字人TK数字人直播可以替代部分人工工作，大大降低了人力成本。数字人无需休息和培 训，能够24小时不间断地进行直播，提高了直播的频率和时长，增加了商品的曝光机会。同时，数字人直播可以快速复制和推广，商家可以在多个平台同时 开展直播活动，扩大品牌影响力和销售范围。而且，数字人直播的数据分析功能能够帮助商家更好地了解观众的需求和偏好，优化直播内容和营销策略，提 高直播的效果和转化率。 客易云数字人TK数字人直播以其逼真的形象、智能的交互、创新的内容创作与呈现方式以及低成本高效率的特点，为直播行业带来了全新的发展机遇。它 不仅能够帮助商家和企业提升品牌影响力和销售业绩，还能为观众带来更加丰富、便捷、有趣的直播体验。随着技术的不断进步和创新，客易云数字人TK 数字人直播必将在直播领域发挥更加重要的作用，引领直播行业迈向更加辉煌的未来。 客易云数字人TK数字人直播拥有令人惊艳的逼真形象塑造能力。研发团队运用前沿的3D建模技术与高精 ...

导语：一直跳、不能停的团播大秀，已经向985/211招人了。 "一夜入账300万"、"无责任保底8-2w元起""优质主播5w-10w"，被贴上"一夜暴富"标签的团播，一度成为年轻人就业的"星光大道"。 但就在近日，一则腾讯新闻的"热问"再度撕开"团播暴富"背后的"暗坑"。 在这条题为："这圈子比我想的脏多了！19岁女生爆团播内幕，她经历了什么？"的帖子下，有用户曝光自己"勇闯团播"的经历，其中"一个月到手26元"、 违约赔偿金50万、男女主播分别维护"大哥大姐"、被逼"下海"等情况引发大量讨论，红星新闻、深圳新闻网、半岛晨报、金羊网等媒体也对此进行了报 道。 图源：腾讯"热问" 可现实是，很多急需用钱的"零零后"们，明知团播背后有坑，仍会勇闯团播，因为团播曾经的门槛很低，不需要学历、不需要专业、不需要经验，"三无 要求"的团播成为很多"零零后"解决燃眉之急的临时选择。 但眼下，团播"救急"的门槛正在越来越高，一方面是监管层加强团播规范化监管，多次约谈直播平台，而各大直播平台也对搞擦边、重打赏的团播间进行 了限流、封停等措施；另一方面，从平台到MCN机构，正在通过加大推流、提高分成等措施，鼓励团播专业化、规范化 ...

Core Viewpoint - The Shanghai First Intermediate People's Court has released a white paper on labor rights protection for new employment forms, highlighting the increasing number of labor dispute cases involving gig economy workers, particularly delivery riders and live-streaming hosts [1] Group 1: Labor Dispute Trends - From January 1, 2022, to October 31, 2025, the number of second-instance labor dispute cases related to new employment forms has shown a slight annual increase, with delivery riders making up 32% of the cases [1] - More than half of these cases involve requests for confirmation of labor relationships and claims for wage differences, overtime pay, and compensation for unused annual leave [1] Group 2: Challenges in Confirming Labor Relationships - The confirmation of labor relationships is a significant challenge for gig economy workers seeking to protect their rights, as it is a prerequisite for legal protection under labor laws [2] - In a case involving a delivery rider, the court initially found insufficient evidence to establish a labor relationship despite the rider's claims of management by the company [2][3] - The court later recognized the labor relationship based on the company's management practices, emphasizing that the essence of labor management should be the focus rather than the superficial aspects of flexible work arrangements [3] Group 3: Employer Strategies to Avoid Labor Relationships - Some employers design contracts to avoid establishing labor relationships, often requiring gig workers to register as individual business owners while still exerting significant control over their work [4][5] - The complexity of identifying the actual employer is exacerbated by the opaque nature of algorithms used for wage calculations, which are typically controlled by the platform companies [5] Group 4: Case Studies Involving Delivery Riders - In a case involving a delivery worker, the court had to navigate through multiple related companies to identify the true employer, ultimately determining that a formal agreement was merely a means to evade labor responsibilities [6][7] - The court concluded that the substantial control exercised by the company over the worker's tasks indicated a labor relationship despite the formal contractual arrangements [7] Group 5: Issues Faced by Live-Streaming Hosts - Live-streaming hosts also face challenges, particularly regarding ambiguous non-compete agreements that can lead to disputes over their obligations after leaving a company [8][9] - The court ruled in favor of a host who was not held liable for breach of contract due to unclear terms in the non-compete agreement, highlighting the need for clarity in such contracts [9]

中新社广州12月28日电 题：澳门青年容甄甄：大湾区创业"不设限"的逐梦之旅 中新社记者 张璐 "从时装设计师、直播达人到第十五届全国运动会开幕式暖场环节与粤港歌手一同演唱歌曲《紫荆花盛 开》，我在粤港澳大湾区创业实现'不设限'的逐梦之旅。"日前，澳门青年容甄甄接受中新社采访时 说。 容甄甄土生土长在澳门，大学时主修时装设计专业，2010年来到内地工作。她说："在澳门读书时，我 常常往返于粤澳两地，亲身感到内地的发展变化，就萌生了到内地创业的想法。" "我是'斜杠青年'，歌唱也是我生活中不可或缺的部分。"容甄甄称，她从小喜欢唱歌，曾获东亚新星歌 唱大赛亚军。 2025年，第十五届全国运动会在粤港澳三地举行。在宣传推广期间，容甄甄作为澳门青年歌手，与来自 广东和香港的青年歌手共同演绎主题曲《气势如虹》。"我能参与其中，感到特别亲切，为此与几位澳 门音乐人共同创作了《心动同行》和《一样的梦一样的情》两首原创歌曲。"她说道。 2025年11月，第十五届全国运动会开幕式暖场环节，容甄甄(右一)与广东、香港歌手同唱歌曲《紫荆花 盛开》。 (受访者 供图) 容甄甄在产品开发过程中，特别注重澳门文化与本土文化的融合。"我希 ...

编者按： 2025 年，经济观察报以 " 我们的四分之一世纪 " 为年终特刊主题，旨在通过数十位时代亲历者的故事，共绘一幅属于这段岁月的集体记忆图谱。 0:00 刘岩并不喜欢"直播教父"这个称号。但中国直播一步步走向流量至上、金钱至上这条路，又绕不开他。 "这个事儿的原罪，也在我。"他说得很平静。作为六间房的创始人，刘岩是国内最早跑通直播商业闭环的人之一——创造了送礼物、榜单、打赏、社区关系 等功能，后来这套机制被整个行业复制、放大，成为每一个直播平台的标配。 三个多小时的对话里，刘岩反复谈起同一个问题："如果当时不把直播机制做得那么功利、那么娱乐化，会意味着什么？"他替自己、替大厂、替行业都想过 很多答案，但没有完美的解。 刘岩很少沉溺于个人回忆。他更习惯用简短、精准的判断，梳理中国互联网二十五年的结构变化，从Web1.0时代的"Copy to China"，到平台时代的直播模式 创新，再到今天，生成式AI正在重构一切。 近几年，刘岩开始更频繁地思考"生死"。他最近一次引发公众关注，是参与音乐人包小柏用AI"复现"女儿包容的项目——刘岩团队提供技术支持。对他来 说，AI的到来，把问题重新推回到一个更本质的层 ...

Group 1 - Kuaishou's live streaming function was attacked by cybercriminals, leading to a significant security incident that requires systemic upgrades across the industry for better prevention measures [1] - The Lijiang Cultural and Tourism Bureau publicly criticized Xiaohongshu for inadequate monitoring and management, resulting in consumer misinformation and damage to local businesses [2] - Wentech plans to assert its rights regarding the control of its subsidiary, Anshi Semiconductor, through a hearing in January 2026, with potential claims reaching up to $8 billion [3] - The Shanghai Stock Exchange issued guidelines for commercial rocket companies, requiring successful orbital launches as a precondition for listing [4] - JD.com faced theft at its warehouse in France, but the reported losses were exaggerated compared to actual figures [5][6] - UBTECH announced a significant acquisition of 43% of Fenglong shares, marking a strategic move in the humanoid robotics sector [7] - NetEase's veteran executive Ding Yingfeng will retire after 23 years, having played a crucial role in the development of several flagship games [8] - Harman International agreed to acquire ZF's ADAS business for €1.5 billion, indicating a strategic entry into the growing ADAS market [9] - The successful first flight of China's first 6-ton tilt-rotor aircraft, Lanying R6000, marks a breakthrough in tilt-rotor technology and opens new opportunities in low-altitude economy [10][11] - TCL Technology plans to acquire 80% of Zhao Yuan Optoelectronics for ¥490 million, entering the LED chip sector [12] - Visionary Technology's IPO was approved, aiming to raise ¥2.015 billion for expanding its Micro OLED production capacity [13] - The global AI hardware market is projected to grow significantly, attracting innovation in various sectors, with a focus on overcoming scene capability challenges [14]