A Media Snippet accompanying this announcement is available by clicking on this link. LONDON, July 31, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) ("SEGG Media" or the "Company"), a leading technology company owning Sports.com, Concerts.com, and Lottery.com, today announced the launch of the Quadrant Speedway Collection. The collection is the brand's first major apparel drop since SEGG Media's strategic investment into Veloce Media Group ("Veloce") and Veloce's acquisition of Quadr ...

Core Insights - SEGG Media Corporation is highlighting Lando Norris' participation at the Belgian Grand Prix, emphasizing his dual role as a McLaren driver and co-founder of Quadrant, which is gaining attention in both motorsport and lifestyle sectors [3][4][5] - The upcoming release of the Quadrant Speedway collection on July 31 is positioned as a significant event, marking the first major apparel launch since Veloce's acquisition of Quadrant [6][8] - SEGG Media's strategic investment in Veloce is expected to enhance its cultural influence in motorsport and gaming, with a potential audience migration opportunity through its division Sports.com, which reaches 750 million views monthly [7][8] Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [13] - Veloce Media Group, founded in 2018, operates at the intersection of gaming, motorsport, and lifestyle, boasting over 55 million subscribers and 750 million monthly views across its digital media channels [9][10] - The acquisition of Quadrant by Veloce strengthens its cultural impact through storytelling, premium apparel, and athlete-driven content, appealing to Gen Z and millennial audiences [11][12]

Core Insights - Freshworks has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team [1] - The partnership involves the integration of Freshworks' ITSM solution, Freshservice, to enhance productivity and improve IT services within the McLaren team [1][2] Company Overview - Freshworks Inc. specializes in uncomplicated service software aimed at delivering exceptional customer and employee experiences, with over 73,000 companies relying on its solutions [8] - McLaren Racing, founded in 1963, has a rich history in motorsport, winning 21 Formula 1 world championships and competing across multiple racing series [5][6] Partnership Details - Freshservice will support McLaren's IT team by reducing tech-related issues, allowing the team to focus on performance during races [3][15] - Freshworks branding will be prominently displayed on McLaren's race cars and team kit for the remainder of the 2025 season, starting with the Belgian Grand Prix [3] Leadership Statements - Zak Brown, CEO of McLaren Racing, emphasized that improving efficiencies off the track is crucial for on-track performance, highlighting the value of the partnership with Freshworks [4] - Dennis Woodside, CEO of Freshworks, stated that the partnership aims to optimize McLaren's IT operations, enhancing their support for winning performance through AI-driven solutions [4]

Core Insights - SEGG Media Corporation is experiencing growth and visibility through its flagship brands, Sports.com and Lottery.com, particularly highlighted during the recent Sukup INDYCAR race weekend at Iowa Speedway [2][9] - The company is preparing for the upcoming race in Toronto, which is expected to further enhance its brand presence and engagement in the motorsport sector [10][11] Company Performance - Louis Foster, a driver for Andretti Global, is leading the Rookie of the Year standings, showcasing strong performance with an average qualifying position of 12.5 in a 27-car field [3][4] - Foster's performance in Race 1 and Race 2 demonstrated his ability to adapt and strategize effectively, achieving an impressive oval average of 13.33 [4] - Callum Ilott displayed resilience despite a late-race incident, indicating strong potential for future races [5] Brand Visibility - SEGG Media's brands, Sports.com and Lottery.com, gained significant market visibility through on-car branding, in-paddock engagement, and extensive television coverage during the race weekend [9] - The company aims to leverage the upcoming Toronto race to further expand its brand presence, capitalizing on the event's global media attention and passionate fan base [10][11] Strategic Focus - SEGG Media is committed to redefining audience engagement through immersive experiences and ethical gaming, positioning itself as a leader in the sports, entertainment, and gaming sectors [11]

Core Insights - Geekvape celebrated its 10th anniversary with the G-Tour Nürburgring 2025 event, partnering with the Porsche racing team to emphasize speed, precision, and innovation [1][2][13] - The Nürburgring, known as the "Green Hell," is a challenging racetrack that tests skill and machine performance, aligning with Geekvape's brand values [4][5] Product Innovations - The event featured the launch of two new products: the Legend 5 and Wenax Q 2, showcasing Geekvape's commitment to design and performance [6][8][9] - Legend 5 is designed with a strong metal C-frame and laser-etched detailing, emphasizing precision engineering [8] - Wenax Q 2 combines metal, IML film, and soft PU leather for a high-end look, available in nine color options, appealing to both function and fashion [9][10] Brand Engagement - Geek Bar also showcased its latest products, including Geek Bar UP10000 and Vision Series, highlighting its growth in the European market [12] - The G-Tour Nürburgring event is part of a broader campaign to celebrate Geekvape's 10th anniversary, with more global events planned [13][20] - The event included an exclusive visit to the Nürburgring Erlebnis-Welt Automotive Museum, enhancing the immersive experience for global partners [15][17] Future Outlook - G-Tour has become a symbol of Geekvape's brand strength, with previous successful events like the Vaping Museum opening in China [19] - The company aims to continue advancing innovation and expanding its brand influence in the next decade [20][21]

Film Industry Focus - "F1 The Movie" is reportedly one of the most expensive films ever made [1] - The film industry anticipates "F1 The Movie" will attract new fans to the motorsport [1]

Value Proposition to Potential Partner - F1 Academy is a young initiative in its second season with significant global impact on motorsport [1] - Offers a brand visibility opportunity at F1 Grand Prix weekends, associating with positive change in the sport [2] - F1 Academy has strong broadcasters and growing audiences [2] Target Audience - Reaching a younger audience, aligning with Formula 1's evolving demographic [3] - Approximately 70% of the audience is female, exceeding the female representation in Formula 1 [3] - Attracting a new audience not traditionally engaged in motorsport [4]