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X @The Economist
The Economist· 2025-06-27 10:07
It is reportedly one of the most expensive films ever made. Will “F1 The Movie” rev up new fans for the motorsport? https://t.co/mHHGOzxrn1 ...
Susie Wolff's 30-Second Business Pitch
Bloomberg Originals· 2025-06-06 07:01
Value Proposition to Potential Partner - F1 Academy is a young initiative in its second season with significant global impact on motorsport [1] - Offers a brand visibility opportunity at F1 Grand Prix weekends, associating with positive change in the sport [2] - F1 Academy has strong broadcasters and growing audiences [2] Target Audience - Reaching a younger audience, aligning with Formula 1's evolving demographic [3] - Approximately 70% of the audience is female, exceeding the female representation in Formula 1 [3] - Attracting a new audience not traditionally engaged in motorsport [4]