Core Viewpoint - The report from Zheshang Securities indicates that the small home appliance industry is expected to see a recovery in growth for most categories by 2025, driven by national subsidies and an increase in demand for essential and long-tail products like health pots [1][2] Group 1: National Subsidy Expansion - The national subsidy for small home appliances is expanding, with JD.com increasing its subsidy coverage to include a wider range of products, adding 36 new categories as of April 22 [1] - Tmall and Taobao are implementing region-specific policies, with 16 regions covered by the subsidy, particularly in provinces like Zhejiang, Guangdong, Hubei, Hunan, and Shaanxi [1] Group 2: Beneficiary Companies - Three types of companies are expected to benefit from the expanded national subsidies: 1. Companies with a high proportion of essential products positioned in the mid-to-high price range [2] 2. Companies with a significant share of long-tail products like health pots and power appliances, which have shown noticeable stimulation effects from the subsidies [2] 3. Companies with a high proportion of sales through JD.com, benefiting from substantial headquarters subsidies and extensive subsidiary layouts [2] Group 3: Market Outlook - The overall expectation is that domestic sales for various companies will accelerate due to the expansion of national subsidies in the small home appliance category [1]

Core Viewpoint - The company reported a significant decline in both revenue and net profit for 2024, primarily due to weak international market demand and increased sales expenses from digital transformation efforts [3]. Financial Performance - In 2024, the company achieved revenue of 8.85 billion yuan, a year-over-year decrease of 7.94%, and a net profit of 122 million yuan, down 68.55% year-over-year [3]. - For Q4 2024, revenue was 2.67 billion yuan, a decline of 5.8% year-over-year, with a net profit of 24 million yuan, down 4.87% year-over-year [3]. - The cash dividend plan for 2024 is based on 763 million shares, with a payout of 1.5 yuan per 10 shares (including tax), resulting in a cash dividend ratio of 94% for the year [3]. Industry and Sales Analysis - The small home appliance industry is experiencing overall sluggishness, but there is potential for improvement in domestic sales in 2025 [4]. - Revenue performance by product shows that the food processing machine series had good growth, while other categories like nutrition pots and western-style small appliances saw declines [4]. - Domestic sales in 2024 decreased by 1.86% year-over-year, with increased competition and limited government subsidies impacting demand [4]. - The company’s foreign sales faced challenges, with a 27.97% year-over-year decline, partly due to a major client diversifying its supplier base [4]. - Online sales grew by 1.44% year-over-year, while offline sales dropped by 19.05% [4]. Profitability and Cost Structure - The overall gross margin for 2024 was 25.50%, a slight decrease of 0.36 percentage points year-over-year, with Q4 gross margin at 23.74%, down 3.26 percentage points [5]. - The net profit margin for 2024 was 1.38%, down 2.67 percentage points year-over-year, with Q4 net profit margin at 0.9%, showing a slight increase [5]. - The sales expense ratio increased to 17.02%, up 2.18 percentage points year-over-year, attributed to significant investments in channel optimization and digital transformation [5]. - The company reported a net cash position of 3.026 billion yuan at the end of 2024, an increase of 13% year-over-year [5]. - Operating cash flow decreased by 76.74% year-over-year, totaling 178 million yuan [5].

Group 1 - The core viewpoint emphasizes the need for brands to redefine marketing effectiveness amidst intensified competition and evolving marketing forms [2] - Marketing is increasingly shifting online, with four typical industry marketing observations identified [2] - Key marketing focus areas for 2025 include connecting with users and improving efficiency, which are foundational to marketing strategies [2] Group 2 - Different investment strategies are observed across industries: 1) Automotive and small appliances show no increase in investment but focus on multi-dimensional innovation and structural adjustments [3] 2) Beauty industry maintains stable investment while enhancing channel integration [3] 3) Life services and sports apparel experience significant investment growth aimed at strong exposure [3] 4) New industries like AIGC are aggressively capturing market share [3]

以下文章来源于明亮公司 ，作者主编24小时在线 明亮公司 . 追踪新商业、好公司，提供一手情报与领先认知。 针对2024年业绩增长，SharkNinja在财报中称，结果主要得益于三大支柱增长策略的成功实施： 一 是市场份额提升。 通过创新产品和强大的市场洞察力，公司在清洁电器、烹饪电器、食品准备电器 和美容电器等多个品类中实现了显著的市场份额增长； 二是品类扩张， 公司成功推出了多款新产 品，如冰淇淋机、便携式搅拌机和空气净化器，进一步丰富了产品矩阵； 三是全球影响力扩展，包 括国际市场的拓展。 近日，SharkNinja的CCO（首席商业官）Neil Shan在播客Brave Commerce对于市场洞察的方法、品 类扩张等策略进行了更详细的分享，「明亮公司」总结发现， Shar kNinja 特别强调其对于消费 者、消费场景需求的定义和理解能力，同时也看重产品带来的流量，结合以上两点来研发、 打造 "爆款"（virality product）。 Neil Shan举了一个例子，SharkNinja去年推出了一款SLUSHi沙冰机，但这一需求其实消费者很难描 述，他们通过社交媒体上对用户评论来确定其场景需求 ...

TABLE OF CONTENTS As filed with the Securities and Exchange Commission on December 4, 2023. Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM F-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 SHARKNINJA, INC. (Exact name of registrant as specified in its charter) Not Applicable (Translation of Registrant's Name into English) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Cayman ...

TABLE OF CONTENTS As filed with the Securities and Exchange Commission on July 20, 2023. Registration No. 333-272973 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 AMENDMENT NO. 2 TO FORM F-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 SHARKNINJA, INC. (Exact name of registrant as specified in its charter) Not Applicable (Translation of Registrant's Name into English) Cayman Islands (State or other jurisdiction of incorporation or organization) 3630 (Primary Standard Ind ...

TABLE OF CONTENTS As filed with the Securities and Exchange Commission on June 28, 2023. Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM F-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 SHARKNINJA, INC. (Exact name of registrant as specified in its charter) Not Applicable (Translation of Registrant's Name into English) Cayman Islands (State or other jurisdiction of incorporation or organization) 3630 (Primary Standard Industrial Classification Co ...