以下文章来源于城市进化论 ，作者淡忠奎 城市进化论 . 探寻城市路径，揭秘经济逻辑 （互联网新闻信息服务许可证编号：51120190017） 来源丨城市进化论 （ urban_evolution ） 作者丨 淡忠奎 图源丨Midjourney 2025年，"文化""旅游""文旅"成为各级地方政府工作的"高亮"重点。有研报显示，今年中国文化旅 游综合体行业规模预计突破1.5万亿元，年均增长率达15%以上，成为全球增长最快的文旅市场之 一。 一边是被广泛看好的、爆款频出的文旅消费市场，另一边则是日益萧条、陷入亏损的旅游景区。业内 的一个共识是，当下的文旅产业已从老牌景区的"资源竞赛"升级成融合发展的"脑力厮杀"。 眼下暑期档将至，一年一度的文旅市场"抢人大战"即将拉开帷幕。复盘上半年地方文旅的爆款制造 机："苏超"爆火，江苏"十三太保"一边造梗，一边赚钱；"这么近，那么美，周末到河北"，5年沉 淀，河北这句口号在全国"出圈"…… "抄作业"容易，创新难。假期正式开始前，我们聚焦这些特色标签下的文旅爆款省份，探寻它们的出 圈之道，比起复制粘贴，更值得学习的是什么？ 流量城市的逻辑正在发生变化。 不论2023年的淄博 ...

Group 1 - The "Wenbo fever" has been rising, leading museums to seek ways to meet the increasing demands of visitors within limited time and space [1] - The Wuxi Xiju Museum has attracted many visitors with immersive experiences of traditional culture, such as enjoying tea while listening to performances [1][3] - The museum features exhibits related to Xiju, and has introduced live performances to make the exhibits more engaging and lively [5] Group 2 - The integration of "museum + drama" is breaking cultural barriers and providing audiences with new experiences through immersive engagement [10] - In Zhejiang, some museums have incorporated drama stages into their exhibition spaces, allowing artifacts to come to life and history to be animated [10] - The Zhejiang Intangible Cultural Heritage Museum has hosted 272 drama performances since its opening in 2023, with an average of one performance every 2-3 days [19]

Group 1 - The national youth campus football league for university women's B group was held in Wuzhou, attracting around 500 participants [1] - The event showcased a blend of sports and local culture, with athletes engaging in local attractions and cuisine during breaks [1][2] - Wuzhou's unique cultural and culinary offerings, such as ice spring soy milk and other local delicacies, were highlighted by the athletes [1][2] Group 2 - Wuzhou has developed a model of driving tourism through sports events, successfully creating a cultural tourism brand linked to football [3] - The Wuzhou Sports Training Base received 91,000 visitors in the first half of the year, generating revenue of 3.88 million yuan and boosting tourism consumption by 2.5 million yuan [3] - The integration of football events with cultural tourism is seen as a way to enrich consumer experiences and sustain economic activity [3]

Core Points - The article discusses the historical significance and cultural heritage of the Dunhuang Mogao Caves and the Xiqian Buddha Caves, highlighting their artistic and religious importance in Buddhist culture [1][3][18] - It narrates the discovery of the Dunhuang Caves, particularly the famous Cave 17, which contained numerous ancient texts and artifacts, and the subsequent looting of these treasures by foreign explorers [3][30] - The article emphasizes the ongoing efforts to preserve these cultural relics and the importance of responsible tourism in protecting such heritage sites [39][40] Group 1: Historical Context - The discovery of the Dunhuang Caves began in 1900 when a Taoist priest, Wang Yuanlu, found Cave 17, which contained a vast collection of ancient manuscripts and religious artifacts [1][3] - The looting of these treasures started with British explorer Stein in 1907, who took over 9,000 manuscripts and 500 paintings, leading to a significant loss of cultural heritage [3][30] - The establishment of the Dunhuang Research Institute in 1949 marked a turning point in the preservation of these sites, allowing for restoration and protection efforts to be implemented [3][30] Group 2: Cultural Significance - The Xiqian Buddha Caves are an integral part of the Dunhuang cave complex, believed to have been created earlier than the Mogao Caves, showcasing a blend of artistic styles from different periods [18][21] - The caves serve as a testament to the rich history of Buddhism in the region, with various artistic representations of Buddhist stories and figures that reflect the cultural exchanges along the Silk Road [18][36] - The article highlights the unique architectural features of the caves, such as the central pillar style and the intricate wall paintings that depict various Buddhist narratives [26][27][36] Group 3: Preservation Efforts - The article discusses the measures taken to ensure the preservation of the caves, including controlled access for visitors and the installation of environmental monitoring systems to protect the artworks [30][39] - It emphasizes the role of responsible tourism in safeguarding these cultural sites, urging visitors to respect the regulations in place to prevent damage to the artifacts [39][40] - The ongoing research and restoration efforts by the Dunhuang Research Institute are crucial for maintaining the integrity of these historical sites for future generations [3][30]

5月20日，习近平总书记在河南考察时指出，着力推动文化繁荣兴盛，并强调要推动文旅产业高质量发 展，真正打造成为支柱产业、民生产业、幸福产业。河南是中华文明和中华民族的重要发祥地。党的十 八大以来，习近平总书记多次考察河南，就河南文化建设提出了一系列具有战略性、前瞻性、引领性的 新理念新思路，为河南文化发展提供了根本遵循、指明了前进方向、注入了强劲动力。省委十一届九次 全会进一步指出，推动文化繁荣兴盛，建设具有强大凝聚力和引领力的社会主义意识形态，实施文化遗 产保护传承工程，繁荣发展文化事业，加快建设世界文化旅游胜地，这既是河南作为考古大省、文物大 省、文化大省的目标任务和使命担当，也是奋力谱写中原大地推进中国式现代化新篇章的重要抓手和应 有之义。 正确认识着力推动文化繁荣兴盛的重大意义 习近平总书记深刻指出，一个国家、一个民族的强盛，总是以文化兴盛为支撑的，中华民族伟大复兴需 要以中华文化发展繁荣为条件。文化作为综合国力的重要组成部分，是维系民族生存和发展的精神纽 带，是凝聚民族认同与价值共识的精神桥梁，在强国建设、民族复兴的征程中发挥着不可替代的作用。 文化繁荣兴盛是大国综合国力的显著标志。文化是社会经济政 ...

Core Viewpoint - The "Lotus Appreciation" event in Shenzhen's Honghu Park has successfully integrated cultural, artistic, and technological elements to enhance consumer experiences and drive local economic activity, attracting significant visitor numbers and boosting sales for local businesses [2][5][8]. Group 1: Event Overview - The "Lotus Appreciation" event, themed "Lotus Beauty in Shenzhen, Coexistence of Ten Thousand Images," features rare lotus varieties from various countries, attracting numerous visitors [1]. - The event has transformed Honghu Park into a comprehensive cultural and consumption hub, with a lotus planting area of 170,000 square meters and over 700 lotus varieties [2][5]. Group 2: Economic Impact - Visitor numbers reached 230,000 within 11 days of the event, a 30% increase year-on-year, with daily peaks of around 40,000 [5]. - The cumulative sales revenue during the event was approximately 600,000 yuan, with some businesses reporting sales doubling due to the influx of visitors [4][5]. Group 3: Consumer Experience - The event introduced innovative experiences such as a VR space and a self-service coffee shop, enhancing the overall visitor experience and attracting younger demographics [3][4]. - Various promotional activities, including discounted food and beverage options, have been implemented to further engage consumers and stimulate spending [4][7]. Group 4: Business Collaboration - The event has fostered collaboration among over 20 local businesses, creating a series of cultural and entertainment activities that enhance the overall consumer experience [6][7]. - Businesses have reported significant sales increases, with some noting a 90% rise in sales compared to the previous year, driven by the event's promotional activities [8].

Core Viewpoint - The event "2025 Zhanjiang Mazhang District Agricultural, Cultural, and Tourism Bay Area Promotion and Talent Cooperation Exchange" successfully took place, aiming to deepen cooperation between Guangzhou and Zhanjiang, promote Mazhang's quality cultural tourism resources and agricultural products, and link Bay Area talents with market resources for high-quality development in the agricultural and cultural tourism sectors [2][4][44]. Group 1: Event Overview - The event was held at the Guangzhou Baiyun International Design Building, featuring over a hundred attendees, including representatives from the Zhanjiang Mazhang District government, Guangzhou's counterpart assistance command, business associations, universities, and industry associations [3][5]. - The event commenced with a thematic performance titled "The Poem of Mangroves," showcasing the ecological wonders of Mazhang and the collaborative spirit between Baiyun and Mazhang [8][9]. Group 2: Promotion of Resources - The event highlighted Mazhang's ecological and cultural assets through a three-dimensional display of its world-class ecological profile, unique agricultural products, and intangible cultural heritage such as the thousand-year-old She dance masks and reed weaving [16][17][20]. - A tasting area for local products like dragon fruit and golden pomfret was set up, leading to multiple purchasing intentions [18][19]. Group 3: Collaboration and Innovation - The event emphasized the integration of intangible cultural heritage with technology, launching initiatives like the "Bay Area Youth Intangible Heritage Protection Initiative" and a global creative design competition for traditional crafts [22][23][24]. - A keynote speech on "AI Empowering Agricultural and Cultural Tourism Development" was delivered, proposing the use of digital technology to activate traditional cultural heritage and cultivate new productive forces in the agricultural and cultural tourism sectors [26][30]. Group 4: Agreements and Future Directions - The event resulted in the signing of eight cooperation agreements across three categories, including joint construction of business associations, dual empowerment agreements, and concentrated signing of agricultural and cultural tourism projects [35][36][41]. - The collaboration aims to facilitate the flow of resources between Mazhang and the Bay Area, enhancing the promotion of agricultural and cultural tourism products and establishing a new promotional matrix [39][42].

Core Viewpoint - The recent joint release of the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption" by six Chinese government departments outlines a roadmap for enhancing consumer spending through 19 key measures aimed at various sectors of the economy [2][3]. Group 1: Financial Support Measures - The "Opinions" emphasize increasing credit support for sectors such as wholesale and retail, catering, housekeeping, and elderly care, particularly focusing on small and micro enterprises [3]. - A specific initiative includes providing low-interest long-term loans to elderly care institutions to improve living conditions and introduce advanced medical equipment, thereby promoting high-quality development in the elderly care industry [3]. Group 2: Service Consumption Focus - The document highlights the importance of service consumption, which is closely linked to high-value-added industries and daily life, including sectors like dining and tourism [2][4]. - The government aims to innovate financing models in cultural tourism, sports, entertainment, education, and housing services, extending loan terms and promoting various financing methods to stimulate service consumption [3][4]. Group 3: Economic Transition and Growth - China's economy is transitioning towards a demand-driven growth model, with service consumption becoming a key driver of domestic demand [4]. - In the first five months of the year, the growth rate of service retail sales outpaced that of goods retail sales, indicating a robust trend in service consumption [4]. Group 4: Payment Services Optimization - The "Opinions" propose enhancing payment services by focusing on key consumption scenarios such as food, housing, travel, and entertainment, aiming to improve the compatibility of various payment methods for a better consumer experience [4]. - There is a recognition that while service consumption has significant growth potential, the current proportion of service consumption in total household spending remains low, indicating room for development [4].

来源：中国新闻网 "星际友好计划"航天科幻体验展还设有战情中心、训练中心等多个互动实景区，通过飞行前理论学习、 模拟风暴体验等环节，引导观众深度代入原创剧情，在探索中理解航天精神。原创角色如飞船指挥官瑞 瑞、红熊猫啵哩、AI(人工智能)机器人星启8号等也将伴随观众共同展开冒险。 6月28日，北京，《Project X：星际友好计划》航天科幻XR大空间体验展全球首展在中国科技馆开幕， 图为特色展区一角。中新社记者 孙自法 摄 中新社北京6月28日电 (记者 孙自法)《Project X：星际友好计划》航天科幻XR(扩展现实)大空间体验展 全球首展，28日在北京中国科技馆开幕。 本次航天科幻展以"中国天宫太空站"为蓝本，呈现公元2350年的未来宇宙场景，构想中国航天在世界格 局中的发展可能。观众可"登上"中国太空站"无畏号"飞船，参与"拯救"地外文明的星际行动。 6月28日，北京，《Project X：星际友好计划》航天科幻XR大空间体验展全球首展在中国科技馆开幕， 图为特色展区一角。中新社记者 孙自法 摄 围绕原创航天科幻IP(知识产权)打造，融合实景构建、互动剧情与虚拟现实技术，该展览呈现超大空 间、多区沉浸 ...

转自：北京日报客户端 6月24日至26日，亚投行第十届理事会年会在国家会议中心二期举办。市文化和旅游局精选12家非遗与 老字号企业及"北京礼物"，进驻亚投行年会设置非遗和老字号展览展售区，现场进行展览展售及互动体 验，为参会代表打造了一站式的非遗体验与消费购物场景。 本次参展企业多数具备国家级非遗技艺，企业结合自身特色将10余项非遗体验项目引入会场，深受外宾 的喜爱。工美通过京绣、叶画等非遗技艺展现东方美学，荣宝斋的木版水印复刻名画神韵，吴裕泰以宋 代点茶演绎茶道雅趣，同仁堂现场进行手工搓丸、阿胶熬制，盛锡福展示皮帽制作技艺，戴月轩以湖笔 制作的匠心技艺，让外宾在沉浸式体验中，直观感受中国非遗项目。这种"可触摸、可参与、可感知"的 深度互动，有效打破了文化认知壁垒，向外宾讲述北京故事、中国故事，传递中华优秀传统文化，使外 宾从旁观者转变为文化的体验者与传播者。非遗转化的伴手礼，如"北京礼物"文创产品、冰箱贴、胸 针、景泰蓝饰品、文房用品、茶叶、工艺品等备受欢迎。部分参会代表留下企业信息，明确表示将在会 后前往门店参观、购物。 外宾了解叶画非遗技艺 一、参展企业文化传承与市场活力并重 此次参展的非遗和中华老字号 ...