近日，一则关于"霸王茶姬店员徒手操作"的视频在网络流传，引发公众对食品安全的关注。 1月6日，霸王茶姬发布调查通报，对该事件做出回应。"霸王茶姬通报"词条冲上微博热搜。 通报称，经认真核查，调取完整监控，核实视频内容发生在福建漳州龙文宝龙广场店。该行为系店员为 跟风网络"印度奶茶"热梗博取流量，在即将打烊时，用当天门店的报损废弃物料进行模仿摆拍。公司强 调，该物料在拍摄后被当场倒掉，未对外销售，且该门店采用自动化设备制茶，实现人料分离。 霸王茶姬表示，该店员的行为严重违反公司规定，"完全背离我们对食品安全和诚信经营的坚持"，公司 对此"感到震惊与愤怒"，并"绝不包庇"。公司已作出处理：涉事门店即刻起无限期停业整顿；涉事店员 予以辞退；该门店店长及区域督导被降职处分。 根据霸王茶姬2025年第三季度财报，公司当季实现营业收入32.08亿元，同比下滑9.4%；归母净利润为 3.94亿元，同比下滑35.8%。2025年前三季度，霸王茶姬实现营业收入99.33亿元，同比增长9.5%；归母 净利润为11.07亿元，同比下滑37.6%。 业绩压力部分源于激烈的市场竞争。公司首席财务官黄鸿飞在财报电话会上表示，2025年第 ...

中新网1月6日电1月6日，一名身穿霸王茶姬工作制服的员工不戴手套制作饮品，做出徒手捏橙子片、徒手搅拌奶茶等动作的视频，在网上引起热 议。 1月6日中午，霸王茶姬发布通报称，关注到网络上流传的"霸王茶姬手打"视频，公司对此高度重视，并第一时间展开了内部调查。 霸王茶姬称，经认真核查，调取了完整监控，核实视频内容发生在福建漳州龙文宝龙广场店。视频中店员为跟风网络"印度奶茶"热梗博取流量，在 即将开始打烊时，用当天门店的报损废弃物料进行模仿摆拍。 监控核查显示，该物料在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束后完成常规清洁消毒流程。事后该店员为掩盖错误称该行为系打烊 后操作。该门店采用自动化设备制茶，所有原叶鲜奶茶的制作均通过扫码由机器自动化完成，实现人料分离。 霸王茶姬称，该店员的行为，严重违反了公司《食品安全操作规范——报损物料处理规定》、《员工管理手册》及《门店运营管理手册》，对此感 到震惊与愤怒。 该行为完全背离公司对食品安全和诚信经营的坚持，触碰了品牌价值观的底线，绝不包庇。事关食品安全，绝不容许娱乐化。 （文章来源：中国新闻网） 1. 涉事门店：福建漳州龙文宝龙广场店，即刻起无限期停业整顿，直至 ...

Core Viewpoint - The company has taken immediate action in response to a viral video showing improper food handling by an employee, emphasizing its commitment to food safety and brand integrity [2][5]. Group 1: Incident Overview - The incident occurred at the Fujian Zhangzhou Longwen Baolong Plaza store, where an employee filmed a video using waste materials to mimic a popular trend, which was later confirmed through surveillance [2]. - The employee's actions were a violation of the company's food safety protocols and operational guidelines, leading to significant internal concern [2][5]. Group 2: Actions Taken - The implicated store has been indefinitely closed for rectification until it passes a strict inspection [3]. - The employee involved has been dismissed due to serious violations of company policy and integrity [4]. - Management personnel, including the store manager and regional supervisor, have faced demotion for their failure in oversight [5].

对此次事件，该公司已第一时间作出如下处理：1. 涉事门店：福建漳州龙文宝龙广场店，即刻起无限期 停业整顿，直至彻底完成整改并通过严格验收。2. 涉事店员：该门店店员刘某某，因严重违纪及诚信问 题，予以辞退处理。3. 管理人员：该门店店长及该区域督导，因管理监督失职，进行降职处分。 2026年1月6日午间，霸王茶姬CHAGEE官方微博发布《关于网传"霸王茶姬店员徒手操作"视频的调查及 处理通报》（以下简称"《通报》"）称，当天上午，该公司关注到网络上流传的"霸王茶姬 手打"视 频，对此高度重视，并第一时间展开了内部调查。 经认真核查，调取了完整监控，核实视频内容发生在福建漳州龙文宝龙广场店。视频中店员为跟风网 络"印度奶茶"热梗博取流量，在即将打烊时，用当天门店的报损废弃物料进行模仿摆拍。监控核查显 示，该物料在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束后完成常规清洁消毒流程。事后该 店员为掩盖错误称该行为系打烊后操作。该门店采用自动化设备制茶，所有原叶鲜奶茶的制作均通过扫 码由机器自动化完成，实现人料分离。 霸王茶姬方面称，该店员的行为，严重违反了公司《食品安全操作规范——报损物料处理规定》、《员 工管 ...

Group 1 - The core viewpoint of the report is that the affordable tea beverage segment is expected to maintain rapid growth due to its lower average transaction value and alignment with mass consumer upgrade logic, with significant penetration potential in lower-tier markets [1] - The report indicates that after an initial phase of rapid expansion, the current number of industry stores has significantly exceeded demand, leading to an accelerated trend of eliminating weaker brands and favoring stronger ones with robust product and channel capabilities [1] - The brand Mixue is highlighted as a leading player in the affordable tea beverage market, with a strong visibility of market share growth, and the company is projected to reach approximately 70,000 stores domestically and 10,000 to 15,000 stores in Southeast Asia [1] Group 2 - The report forecasts that Mixue's net profit attributable to the parent company will be 5.85 billion, 6.52 billion, and 7.3 billion yuan for the years 2025 to 2027, representing year-on-year growth rates of 32%, 12%, and 12% respectively [1] - The report maintains a "Buy" rating for the company, reflecting confidence in its growth trajectory and market position [1]

Group 1 - The core viewpoint of the report is that the affordable tea beverage segment is expected to maintain rapid growth due to its lower average transaction value and alignment with mass consumer upgrade logic, with significant penetration potential in lower-tier markets [1] - The report indicates that the current number of stores in the industry has significantly exceeded demand, leading to an accelerated trend of eliminating weaker brands and favoring stronger ones with robust product capabilities and channel strength [1] - The company, Mixue, is highlighted as a leading brand in the affordable tea beverage market, with a strong visibility in market share growth, and is projected to reach approximately 70,000 stores domestically and 10,000 to 15,000 stores in Southeast Asia [1] Group 2 - The report forecasts that Mixue's net profit attributable to shareholders will be 5.85 billion, 6.52 billion, and 7.3 billion yuan for the years 2025 to 2027, representing year-on-year growth rates of 32%, 12%, and 12% respectively [1] - The report maintains a "buy" rating for the company, indicating confidence in its future performance and market position [1]

Core Viewpoint - The company has taken immediate action in response to a viral video showing improper food handling by an employee, emphasizing its commitment to food safety and brand integrity [1][4]. Group 1: Incident Overview - The incident occurred at the Fujian Zhangzhou Longwen Baolong Plaza store, where an employee filmed a video using discarded materials to mimic a popular trend, which was later confirmed through surveillance [1]. - The employee's actions were found to violate multiple company policies regarding food safety and employee conduct, leading to significant concern from the company [1]. Group 2: Actions Taken - The implicated store has been indefinitely closed for rectification until it passes a thorough inspection [2]. - The employee involved, identified as Liu, has been terminated due to serious violations of company integrity [3]. - The store manager and regional supervisor have faced demotion for their failure in management and oversight [4].

Core Viewpoint - The company,霸王茶姬, has responded to a controversy regarding a video showing unsanitary practices by a staff member, confirming that the incident occurred at a specific store and outlining the actions taken in response to the situation [1][2]. Group 1: Incident Details - The controversial video was filmed at the Fujian Zhangzhou Longwen Baolong Plaza store, where a staff member attempted to mimic a viral trend using waste materials from the store, which were not sold to customers [1][3]. - The video depicted the staff member handling food items without gloves and performing unsanitary actions, which sparked public outrage [3]. Group 2: Company Response - The involved store has been indefinitely closed for rectification until it passes a strict inspection [2]. - The staff member involved has been dismissed due to serious violations of conduct and integrity [2]. - The store manager and regional supervisor have been demoted for failing to supervise and manage the situation properly [2].

1月6日午间，#霸 王茶姬通报 # 词条登上微博热搜。 霸王茶姬官方微博发文《关于网传"霸王茶姬店员徒手操作"视频的调查及处理通报》回应近日 争议。 通报表示，经核查，争议视频内容发生在福建漳州龙文宝龙广场店。 视频中店员为跟风网 络"印度奶茶"热梗博取流量，在即将开始打烊时，用当天门店的报损废弃物料进行模仿摆拍。 监控核查显示，该物料在拍摄结束后被当场倒掉， 未对外销售 ，现场在拍摄结束后完成常规 清洁消毒流程。事后该店员为掩盖错误称该行为系打烊后操作。 对此次事件，霸王茶姬通报处理如下： 1. 涉事门店： 福建漳州龙文宝龙广场店，即刻起无限期停业整顿 ，直至彻底完成整改并通过 严格验收。 2. 涉事店员：该门店店员刘某某，因严重违纪及诚信问题， 予以辞退处理。 3. 管理人员：该门店店长及该区域督导，因管理监督失职， 进行降职处分。 霸王茶姬官方微博截图 此前1月5日晚，有网友晒出有女子身着霸王茶姬工服， 徒手制作奶茶的视频。视频中，该女 子未佩戴手套，将冰块砸碎后徒手捏挤柠檬片，又将手伸入杯中，把红茶沿手臂倒入，直接用 手在奶茶杯内搅拌饮品。视频配文："这个挺干净的，我还好没有洗手。" 视频发出后引发争 ...

1月6日，霸王茶姬发布《关于网传"霸王茶姬店员徒手操作"视频的调查及处理通报》： 今天上午，我们关注到网络上流传的"霸王茶姬 手打"视频，我们对此高度重视，并第一时间展开了内部调查。现将情况向大家如实通报：经我们认真核 查，调取了完整监控，核实视频内容发生在福建漳州龙文宝龙广场店。视频中店员为跟风网络"印度奶茶"热梗博取流量，在即将开始打烊时，用当天门店 的报损废弃物料进行模仿摆拍。监控核查显示，该物料在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束后完成常规清洁消毒流程。事后该店员为 掩盖错误称该行为系打烊后操作。该门店采用自动化设备制茶，所有原叶鲜奶茶的制作均通过扫码由机器自动化完成，实现人料分离。该店员的行为，严 重违反了公司《食品安全操作规范——报损物料处理规定》、《员工管理手册》及《门店运营管理手册》，我们对此感到震惊与愤怒。 该行为完全背离 我们对食品安全和诚信经营的坚持，触碰了品牌价值观的底线，我们绝不包庇。事关食品安全，我们绝不容许娱乐化。对此次事件，我们已第一时间作出 如下处理： 1. 涉事门店：福建漳州龙文宝龙广场店，即刻起无限期停业整顿，直至彻底完成整改并通过严格验收。 2. 涉事店员 ...