本报记者 赵 曦 □ 花沁昕 近日，美One旗下的全新直播间"所有爸妈的幸福家"在淘宝平台亮相。首播当天，主播李佳琦不仅带领 助播团队全员出动，更邀请母亲李文利现身直播间参与带货首秀，以"重返20岁"为主题开启他的银发经 济新布局。首日开播不到两小时，直播间即吸引超100万观众涌入，单日新增粉丝超10万人。李佳琦妈 妈的直播带货首秀为蓬勃发展的银发经济再添一把火，也让更多人将目光投向了老年主播这个群体。 当前，银发主播领域的发展呈现出多样化的趋势。不仅有84岁的汪奶奶（网络昵称"只穿高跟鞋的汪奶 奶"）展示她上百双高跟鞋，鼓励女生珍惜自己、保持自律，仅在抖音平台就收获了超1000万粉丝，每 两个月就能直播40场；也有77岁的田姥姥（网络昵称"我是田姥姥"）凭借幽默的东北方言和独具个人风 格的语言特色，拥有超3000万粉丝，最近一场直播销售额超10万元……这场由银发族主导的直播新浪 潮，折射出数字时代的包容与活力，但同时也暗藏着亟待破解的发展困局。 直播间里的事业"第二春" 在浙江嘉善的一间直播间里，60岁的"杜鹃奶奶"正在她500亩的杜鹃园里用英语和观众们互动。她一边 说着，一边熟练地选用花盆移栽自己精心培育 ...

Core Insights - The live commerce industry has transitioned from a chaotic phase to a mature and systematic one, with efficiency and compliance becoming the true competitive advantages in the "microsecond" competition era [1][3]. Group 1: Industry Evolution - The live commerce sector has evolved significantly, moving from a wild phase to a more structured and systematic approach [3]. - The influence of Viya, a prominent figure in live commerce, is pervasive even in discussions about the industry's future, highlighting her foundational role in establishing a technological base for live commerce [3][5]. Group 2: Technological Advancements - In 2019, Viya and Dong Haifeng launched the "Lingke System," an intelligent management platform designed to enhance the efficiency and accuracy of live commerce processes [5]. - The Lingke System has evolved to integrate AI technology, streamlining various aspects of the live commerce workflow, such as product selection, content planning, and data monitoring [5][7]. - Currently, the Lingke System serves over 40,000 merchants and has facilitated the collaboration of more than 40 million products, showcasing its significant impact on the industry [5]. Group 3: Strategic Insights - The success of Viya's team is attributed to their early recognition of the importance of efficiency and systematic approaches in the future of e-commerce, rather than relying solely on individual charisma [7]. - The legacy of Viya's strategies and technological insights continues to empower the company, transforming live commerce into a replicable and standardized process rather than a purely human-driven effort [7].

Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition" held in Yuhang District, Hangzhou, showcasing the professional skills and innovative vitality of live e-commerce practitioners [1][3] - 30 contestants competed by promoting local products such as Jing Mountain tea, Luni honey pear, and Zhongtai bamboo flute within a 12-minute live session, testing their product understanding and on-the-spot performance [3] - The competition included a practical live demonstration followed by a written exam to assess theoretical knowledge, with the final scores combining both practical and theoretical performances [3] Group 2 - Ding Jiawen from Hangzhou Yuhang Jiangyun Musical Instruments Co., Ltd. won the competition, receiving a prize of 10,000 yuan and the title of "Yuhang District Skills Champion," while the top six contestants received corresponding prizes and certificates [3] - The event aimed to stimulate consumer vitality, promote industrial upgrading, and support common prosperity through the development of live e-commerce talent [3][4] - Yuhang District is actively advancing the construction of a skilled workforce in the e-commerce sector, with over 70 member companies in the e-commerce union and training more than 500 professionals annually [4]

Core Viewpoint - The company "交个朋友" is expanding its presence on the Kuaishou platform to tap into the lower-tier market, aiming to create a matrix of live streaming accounts to enhance its user engagement and sales potential [1][10]. Group 1: Market Expansion - "交个朋友" has rapidly gained followers on Kuaishou, reaching 13,000 followers and 93,000 likes within three days of launching its first video [8]. - The decision to enter Kuaishou is driven by the platform's unique community ecosystem and user demographics, which align well with "交个朋友"'s business direction [8]. - Kuaishou has a strong penetration in lower-tier markets, with significant user activity in third to fifth-tier cities, particularly in northern provinces [8][12]. Group 2: Content and Strategy Adaptation - To cater to Kuaishou users, "交个朋友" plans to innovate its live streaming experience by creating more relatable and interactive scenarios, enhancing user participation and loyalty [9][10]. - The product selection will include high-cost performance local goods that resonate with Kuaishou's user consumption habits, alongside classic bestsellers [9]. Group 3: Competitive Landscape - "交个朋友" faces significant competition from established Kuaishou influencers like辛巴, who have a stronghold in the live streaming market, making it challenging to capture market share [11][12]. - During the "6·18" shopping festival, Kuaishou's overall GMV for general merchandise increased by over 53%, with辛巴's group achieving substantial sales figures [11]. Group 4: Financial Performance and Challenges - In 2023, "交个朋友" reported a revenue of 9.89 billion yuan from its live streaming e-commerce business, which constituted 92% of its total revenue, nearly doubling its GMV from the previous year [14]. - However, the company is experiencing increased operational pressures, with a reported profit decline of 36.6% year-on-year, attributed to market conditions and rising costs from rapid expansion [14][15]. Group 5: Future Outlook - The company aims to develop a matrix of live streaming accounts on Kuaishou to meet diverse user needs, indicating a strategic focus on long-term growth and user engagement [10]. - "交个朋友" plans to leverage AI technology for optimizing product selection and enhancing user interaction during live streams, which may improve conversion rates [15].

孙绪亮作为市直播电商行业团工委第一任书记作表态发言。他表示，直播电商行业团工委的成立，为直 播电商行业青年搭建了优质的成长平台，为行业注入了青春动能，下一步，直播电商行业团工委将从强 化思想引领，聚焦服务赋能，服务发展大局三个方面开展工作，让青春力量在清朗网络空间中绽放光 彩。随后，与会领导共同为青年代表发放图书大礼包。 揭牌仪式最后，泰山职业技术学院团委与泰安市直播电商行业团工委签订校地合作协议，在提升直播电 商人才培养、实习实训、 资源共享等方面共同努力，为泰安市直播电商行业提供更强有力的人才支 持。 市委组织部、市委社会工作部、团市委分工负责同志；市商务局电商专班负责同志，团市委有关科室负 责同志，以及泰安市直播电商行业团员青年代表共80余人参加揭牌仪式。 7月29日上午，泰安市新兴领域团的建设赋能提升行动暨直播电商行业团工委成立揭牌仪式成功举办， 市商务局党组书记、局长高传波、共青团泰安市委书记刘荣星出席揭牌仪式。 仪式上，团市委副书记肖顺利宣读《关于同意成立中国共产主义青年团泰安市电商直播行业工作委员会 的批复》，随后，高传波、刘荣星为泰安市直播电商行业团工委现场揭牌，标志着直播电商行业团工委 正式 ...

2025年7月25日，由劲购供应链管理（郑州）有限公司主办，国内多家媒体平台参与支持的"天天315 品 牌万里行"活动，在北京正式拉开帷幕。 活动以贯彻《质量强国建设纲要（2021—2035）》精神为核心，聚焦"为消费者遴选放心商品与服务、 为优质企业搭建展示平台"的双重目标，旨在联合多方力量，共同营造安全、诚信、可靠的消费环境， 助力质量强国建设。 贯彻国家战略，回应民生关切：以"315"精神筑牢消费信心 近年来，随着消费市场持续扩容，消费者对产品质量、服务诚信的需求日益提升。《质量强国建设纲 要》明确提出"加快推动质量变革、效率变革、动力变革""强化企业质量安全主体责任"，为新时代质量 发展指明方向。在此背景下，"天天315 品牌万里行"活动应运而生——既是对国家战略的积极响应，更 是对"3·15国际消费者权益日"精神的常态化延伸。 当下随着直播电商、社区团购等新业态蓬勃发展，消费场景日益多元，但产品质量参差不齐、虚假宣传 等问题仍困扰着消费者。此次活动的核心目标，正是针对这一痛点，通过"优质产品遴选+诚信平台赋 能"双轮驱动，构建覆盖线上线下的全链条消费保障体系：既为食品、日用品、家电等民生类优质生产 ...

格隆汇7月30日｜隔夜美股三大指数收跌，中概指数下跌1.35%。港股三大指数低开延续昨日跌势，恒 指跌0.74%，国指跌0.98%，恒生科技指数跌1.83%。盘面上，大型科技股普遍走低，其中，阿里巴巴跌 2.5%，京东、百度跌超2%，美团跌超1%，腾讯、网易、小米均有跌幅；汽车股大幅下跌，其中，理想 汽车跌9%，比亚迪(002594)股份跌近5%，小鹏汽车、蔚来汽车、吉利汽车、零跑汽车皆走低；昨日午 后拉升的半导体芯片股普跌，上海复旦跌近3%，中芯国际跌1.3%；连续上涨的创新药概念股多数回 调，联邦制药、三生制药跌超2.5%。另一方面，影视娱乐股、锂电池股、直播概念股部分走强，与宇 树科技达成全球战略合作，开发社交机械人，巨星传奇大涨近15%。(格隆汇) | 代码 | 名称 | 最新价 | 涨跌额 | 涨跌幅 | | --- | --- | --- | --- | --- | | 800000 | 恒生指数 | 25335.21 | -189.24 | -0.74% | | 800100 | 国企指数 | 9055.89 | -90.03 | -0.98% | | 800700 | 恒生科技指数 | 554 ...

Core Insights - After a year of separation, Dong Yuhui's company "With Hui" has achieved over 10 billion in sales and gained 30.31 million followers, surpassing his former employer, Dongfang Zhenxuan, by 2 million followers [2][24] - However, Dong Yuhui is facing a significant decline in traffic, with a 45% drop in average daily views from 27.5 million to 15.04 million, indicating a shift in the market dynamics [4][26] - Dong Yuhui is adopting management strategies similar to his predecessor, Yu Minhong, focusing on equity incentives and diversifying the business model beyond personal branding [11][19] Business Performance - "With Hui" has become a leading player in the Douyin live-streaming market, achieving over 10 billion in sales within a year, while Dongfang Zhenxuan reported a total GMV of only 4.8 billion for the first half of the 2025 fiscal year [24] - Despite initial success, "With Hui" has seen a decline in its ranking on Douyin's monthly sales leaderboard, dropping to fifth place in June 2025 [24][26] - The growth in followers has slowed significantly, with only 322,000 new followers in the first half of 2025 compared to 1.2 million in the same period the previous year [26] Management and Strategy - Dong Yuhui is transitioning from a personal brand to a more structured business model, implementing a management philosophy centered on empowerment and reducing hierarchical layers [8][19] - He has established new companies with a focus on equity partnerships, allowing employees to participate in profit-sharing without decision-making pressures, mirroring Yu Minhong's approach at New Oriental [12][17] - The company is diversifying its business into cultural tourism, similar to New Oriental's expansion strategy, indicating a strategic alignment in exploring new markets [22][23] Market Dynamics - The rapid rise and fall of traffic and follower counts highlight the volatile nature of the live-streaming market, pushing Dong Yuhui to reconsider long-term sustainability and product supply chains [26] - Industry experts suggest that the success of live-streaming companies hinges on stable supply chains and product differentiation, areas where "With Hui" currently lacks depth [26]

Group 1 - The core viewpoint of the article is that AI technology is reshaping the core aspects of live e-commerce and has a profound impact on building a digital ecosystem [1][2] - The competition in live e-commerce has entered a "microsecond-level" battlefield, with compliance and efficiency being the two key factors [1] - AI plays a crucial role in the Qianxun platform, significantly enhancing efficiency and quality in key areas such as product selection, data analysis, and compliance review [1] Group 2 - In the product selection phase, Qianxun's self-developed live service platform, Lingke, can analyze vast historical sales data and predict market trends for precise product selection [1] - The efficiency of product selection for live broadcasts has increased threefold due to AI technology, allowing for better alignment with consumer needs [1] - The content production for live broadcasts has also seen efficiency improvements, with script creation time reduced from 20-30 minutes to just 3 minutes, achieving nearly a tenfold increase in efficiency [2] Group 3 - AI not only enhances speed in content production but also provides objective information support to the host team, effectively mitigating the risk of false advertising [2] - The competition in live streaming has shifted from relying on manual operational experience to leveraging advanced AI capabilities [2] - The concept of AI Agent will be a key focus for Qianxun in the next phase, aiming for full-process automation from product selection to post-broadcast [2]

Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition," showcasing local products and the talents of live streamers [1] - The competition featured 30 participants promoting over ten local specialties, including Jing Mountain tea and Luni honey pear, through engaging live streaming presentations [1] - The competition format required participants to complete a full live streaming process within 12 minutes, testing their product understanding and on-the-spot performance [1] Group 2 - Post-competition, a representative from the winning participants announced the "Compliance Live Streaming and Shared Governance" initiative, encouraging e-commerce practitioners to operate within regulations and contribute to community governance [2] - The event highlighted the role of live e-commerce in stimulating consumer activity, promoting industrial upgrades, and supporting common prosperity [2] - A signing ceremony took place to enhance the role of e-commerce in promoting Yuhang's unique agricultural products and supporting rural revitalization, with two e-commerce companies reaching cooperation agreements with local agricultural entities [2] Group 3 - Yuhang District is actively developing a skilled workforce in the e-commerce sector, focusing on knowledge-based and innovative talent [2] - The local e-commerce (live e-commerce) union has over 70 member companies, covering more than 5,000 e-commerce practitioners, and trains over 500 professionals annually [2]