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门票5折仍无人问津?杜莎夫人蜡像馆接连闭馆 母公司去年巨亏47亿元!蜡像成本150万元/个
Mei Ri Jing Ji Xin Wen· 2025-10-01 10:03
9月30日的北京前门大街,3000平方米的北京杜莎夫人蜡像馆迎来最后的"告别",但略显冷清:成龙、周杰伦、关晓彤等99尊名人蜡像静静矗立,只有些 许灯光划过,与2014年开业时游客争相合影的场景形成鲜明反差。 这已是杜莎夫人蜡像馆今年在中国关闭的第二家场馆。4个月前,重庆馆悄然谢幕。不止中国市场,记者采访获悉,近一年多来,杜莎夫人蜡像馆在美国 旧金山和土耳其的场馆也陆续摘下招牌。这个拥有250多年历史、比乐高大了百岁的全球文化地标性大IP(具有商业价值的创意内容或品牌),如今却成 了母公司默林娱乐集团(以下简称默林娱乐)的包袱。 《每日经济新闻》记者历时一月余,走访北京、上海两地场馆,与默林娱乐、场馆员工及行业专家对话,独家获悉多项关键数据:中国五家馆仅蜡像制作 成本就或超6.3亿元,其中北京馆逾1.4亿元,该馆所处前门商圈年租金高达千万元,而门票从超200元腰斩至99元仍难挽客流,复购率低。更尴尬的是,姚 明、梅西等"顶流"蜡像关馆后何去何从? 当拍照打卡被AI(人工智能)生成、虚拟直播瞬间替代,静态观赏的百年IP如何跑赢内容迭代?默林娱乐2024年亏损4.92亿英镑(约合人民币47.17亿 元),一边飞速 ...
门票5折仍无人问津?杜莎夫人蜡像馆接连闭馆,母公司去年巨亏47亿元!蜡像成本150万元/个,有粉丝高价求购,公司:不卖
Mei Ri Jing Ji Xin Wen· 2025-10-01 09:44
每经记者|杜蔚 毕媛媛 每经编辑|段炼 魏官红 潘海福 9月30日的北京前门大街,3000平方米的北京杜莎夫人蜡像馆迎来最后的"告别",但略显冷清:成龙、周杰伦、关晓彤等99尊名人蜡像静静矗立,只有些 许灯光划过,与2014年开业时游客争相合影的场景形成鲜明反差。 《每日经济新闻》记者历时一月余,走访北京、上海两地场馆,与默林娱乐、场馆员工及行业专家对话,独家获悉多项关键数据:中国五家馆仅蜡像制作 成本就或超6.3亿元,其中北京馆逾1.4亿元,该馆所处前门商圈年租金高达千万元,而门票从超200元腰斩至99元仍难挽客流,复购率低。更尴尬的是,姚 明、梅西等"顶流"蜡像关馆后何去何从? 当拍照打卡被AI(人工智能)生成、虚拟直播瞬间替代,静态观赏的百年IP如何跑赢内容迭代?默林娱乐2024年亏损4.92亿英镑(约合人民币47.17亿 元),一边飞速关掉"重资产"蜡像馆,一边把重心转向乐高乐园。"弃蜡像投乐高"真能让资本市场重拾信心,还是换一条更卷的赛道?杜莎夫人蜡像馆退 场、初代外资网红景点衰落的背后,下一代文旅产品靠什么故事让投资人买单? 这已是杜莎夫人蜡像馆今年在中国关闭的第二家场馆。4个月前,重庆馆悄然谢幕 ...
这是我去过最像胖东来的景区——只有河南戏剧幻城
Hu Xiu· 2025-10-01 09:07
这是比迪士尼和环球影城更神奇的景区,在这里我真的有种穿越回了几十年前甚至几百几千年前的感觉 ——只有河南戏剧幻城。一个凭空建立的河南主题大方盒子,到底有什么魔力吸引全国各地的人去旅 游,并且在网上的评价还相当的高,这期视频就来跟大家聊聊我在只有河南的所见所感。 ...
迪士尼的新棋局:为IP注入本土文化,携手F1抢年轻消费者
(原标题:迪士尼的新棋局:为IP注入本土文化,携手F1抢年轻消费者) 华特迪士尼大中华区 2026 消费品部启动大会现场 南方财经 21世纪经济报道记者 李依农 上海报道 2025年的最后一个季度,电影市场或将迎来一个"疯狂时刻"。 9月29日,迪士尼中国宣布《疯狂动物城2》中国内地定档11月26日,与北美同步上映。届时,上海迪士 尼度假区将举办盛大全球庆典,而"疯狂动物城"主题园区将作为主会场。从银幕到乐园,一场典型的迪 士尼式"狂欢"即将来临。 事实上,这也是近年迪士尼开疆拓土的一个方向,多个迪士尼经典电影IP将走进全球各地的迪士尼乐 园,比如上海迪士尼度假区正在建设的蜘蛛侠主题园区、法国巴黎迪士尼乐园将新增加《狮子王》主题 园区、美国加州迪士尼乐园计划增加的《寻梦环游记》主题园区等。 从电影IP,到卡通形象的周边产品,再到乐园的沉浸式体验,迪士尼为消费者打造了一个独有的消费生 态环境。不过,随着年轻一代消费习惯的改变,迪士尼的消费品业务在不断推陈出新的同时,正寻求更 多的跨界合作。 近期,在迪士尼大中华区2026消费品部启动大会上,华特迪士尼公司消费品部总裁费书雅(Tasia Filippatos)在接 ...
宋城演艺:广东千古情景区已及时全面地加强了园区的管理
(编辑 袁冠琳) 证券日报网讯 宋城演艺9月30日在互动平台回答投资者提问时表示,为给游客营造安全、舒适的游玩环 境,广东千古情景区已及时全面地加强了园区的管理,如每日开展园区安全排查与重点区域专业消毒, 针对游客高频接触区域及蚊虫孳生环境增加消杀频次。所有消杀工作均避开客流高峰,不干扰游客体 验。同时通过增设灭蚊灯、加强疏通下水道明渠,并免费提供驱蚊水等服务。 ...
城市更新·简报│第二批一刻钟便民生活圈先行区试点名单公布
Xin Lang Cai Jing· 2025-09-30 06:10
Core Insights - The article discusses the ongoing urban renewal initiatives in China, highlighting various policies, projects, and events aimed at enhancing urban living conditions and promoting sustainable development [1][2][3]. Group 1: Urban Renewal Policies and Initiatives - The second batch of urban "15-minute convenience living circles" pilot areas has been announced, with 30 districts selected to enhance urban convenience and promote consumption [2]. - Shanghai has released the "High-Quality Development Planning Resource Implementation Opinions" to guide urban renewal efforts, focusing on community engagement and policy understanding [6]. - The Hebei province is promoting urban renewal examples and facilitating government-business cooperation to share best practices and innovative approaches [11]. Group 2: Events and Forums - The "China-France Urban Renewal Exhibition" opened in Shanghai, emphasizing the importance of learning from past experiences and international collaboration in urban renewal [3]. - The first Urban Renewal Development Conference in Shanghai showcased 42 exemplary urban renewal projects, focusing on integrating historical preservation with modern functionality [9]. - The fourth "Beijing Urban Renewal Best Practices" event revealed 40 outstanding projects, highlighting diverse types of urban renewal initiatives [14][15]. Group 3: Project Developments - The "Li Bao Paradise" in Shanghai is launching a large-scale immersive cultural district, aiming to redefine commercial experiences and enhance cultural tourism [17]. - The "Xintiandi" brand in Shanghai is undergoing a strategic upgrade to strengthen its community brand and enhance cultural and commercial experiences [19][20]. - The "Haihe An Suzhou Yangcheng Peninsula Paradise" has been rebranded and upgraded, marking a shift towards quality improvement in the regional cultural tourism industry [23].
大熊猫龙凤胎首次露面 国庆中秋去公园绿地挖“爆款”
Jie Fang Ri Bao· 2025-09-30 01:54
Group 1 - The upcoming National Day holiday and Mid-Autumn Festival in Shanghai are prompting parks and green spaces to create attractive events to draw visitors [1] - Shanghai Wild Animal Park's giant panda "Qianjin" has given birth to a pair of twins, a male and a female, which are expected to open their eyes for the first time during the holiday [1] - The park plans to allow visitors to see the panda twins through glass during specific hours on the holiday [1] Group 2 - The Shanghai Expo Cultural Park is offering free entry for visitors wearing traditional Hanfu attire, along with rental and makeup services for the costumes [1] - Visitors can engage in traditional cultural activities such as throwing arrows, playing with balls, shadow puppetry, leaf carving, and rope weaving [1] Group 3 - The second Shanghai International Light Festival will coincide with the National Day holiday, featuring over 20 major commercial districts and various light art installations [1] - The festival will include "light markets" and pop-up stores that combine light art with night markets and flower markets [1] - Popular light art installations along the Xuhui Riverside will remain illuminated until October 8, showcasing various artistic displays [1]
假日经济|“请3休12”超长假期来临,第一批拼假游客已抵达
Di Yi Cai Jing· 2025-09-29 03:48
Group 1 - The "please 3 days off and rest for 12 days" trend has led to a significant increase in travel bookings, with a 26% rise in product reservations on travel platforms compared to the same period last year [1][3] - The early travel peak is characterized by increased traffic and accommodation bookings in major cities such as Beijing, Chengdu, and Chongqing, with notable growth in hotel search and reservation volumes [3][4] - The popularity of theme parks is evident, with Shanghai Haichang Ocean Park experiencing a 313% increase in ticket bookings, and hotel prices rising by 12% due to the extended holiday period [8] Group 2 - The demand for vacation rentals has surged, with a 10% increase in bookings on platforms like Tujia compared to last year, particularly among younger travelers [4][11] - Major hotel chains are reporting increased booking rates, with Huazhu Group noting a 3% rise in overall hotel reservations during the holiday compared to last year, especially in first-tier cities [11][12] - The holiday season is driving up the booking rates for high-end brands, with significant increases noted for brands like Huazhu's Huakai and Songpin, as well as economic and national brands like Haiyou and Hanting [12]
承接环球度假区外溢效应,北京通州再添新酒店
Bei Jing Shang Bao· 2025-09-28 14:31
Group 1 - The Beijing Universal Resort is experiencing significant growth, with surrounding tourism and hospitality developments enhancing its appeal [1][4] - The "Yi He Live" commercial complex has opened in the Zhangjiawan Design Town, introducing two new hotels to cater to business needs and the overflow effect from the Universal Resort [2][3] - The opening of multiple high-end hotels around the Universal Resort is strategically timed to capture the increased demand during the upcoming Mid-Autumn and National Day holidays, with booking rates already reaching 50%-60% [3] Group 2 - The 2023 Global Theme Park and Museum Report indicates that visitor numbers to Beijing Universal City reached 9 million, a 109% increase from 4.3 million in 2022, highlighting the resort's strong growth trajectory [4] - New entertainment projects, such as the Beijing Haichang Ocean Park and a family-oriented park featuring international IPs, are under construction to further enhance the area's tourism offerings [4] - The economic impact of a large theme park can be substantial, with a reported consumption leverage effect of 1:18.8, meaning every 1 yuan spent at the park can stimulate 18.8 yuan in local economic activity [4][5]
海合安文旅:创行主题化生活方式 破局“千园一面”竞争困境
Xin Hua Cai Jing· 2025-09-28 12:22
Core Insights - The article highlights the transformation of the tourism and cultural consumption landscape in China, particularly through the unveiling of two new polar ocean resorts in Tianjin and Wuhan by Haihe An Cultural Tourism, which aims to shift from mere sightseeing to a more thematic lifestyle experience [1][2] Company Overview - Haihe An Cultural Tourism is a foreign-invested company headquartered in Shanghai, focusing on multi-dimensional integration of marine-themed experiences [1] - The CEO, Gao Jie, emphasizes the company's commitment to sustainable development and enhancing local cultural connections through innovative vacation experiences [1] Industry Trends - The tourism sector is undergoing significant changes, with consumers increasingly seeking in-depth experiences and personalized services rather than simple sightseeing [1] - The Tianjin polar ocean resort spans 187,000 square meters and features an integrated product matrix of "8 major theme areas + 7 marine shows + night tours," making it the first polar ocean-themed resort in North China [1] - The Wuhan polar ocean resort introduces a "two days and one night" micro-vacation model, featuring new attractions like the "Chutian Eye" Ferris wheel and a polar circus, creating a "12-hour daytime exploration - 24-hour micro-vacation" experience [2] Operational Strategies - The article notes that many large theme parks in China face challenges such as low repeat visitation and insufficient secondary spending, highlighting the importance of localized operational strategies to avoid homogenized competition [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean cultural tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, and has developed the first lakeside immersive cultural tourism destination in the Yangtze River Delta, the Suzhou Yangcheng Lake Peninsula Park [2]