Core Viewpoint - Chengdu is launching a series of summer cultural and tourism activities in anticipation of the 2025 World Games, focusing on diverse themes and experiences to enhance the city's appeal as a cultural and tourist destination [9][10]. Group 1: Event Overview - The "Welcome World Games, Explore Chengdu - Summer Stroll" event was held on June 26, marking the beginning of the summer tourism market in Chengdu [9]. - The provincial government supports Chengdu's development as a world cultural and tourism city, with a focus on the upcoming World Games in August 2025 [9][10]. Group 2: Thematic Tourism Offerings - Six major thematic tourism scenes are being developed: "Vibrant World Games Tour," "Cool Summer Tour," "Brilliant Night Tour," "Rhythmic Music Tour," "Thousand-Year Cultural Tour," and "Gastronomic Delights Tour" [10][11]. - Each theme includes specific activities and locations, such as 26 themed spots around the World Games venues and various summer activities in scenic areas like Mount Tiantai and Qingcheng Mountain [11][12]. Group 3: Poetry-Themed Tourism Routes - Ten "Poetic Chengdu" tourism routes connect cultural landmarks like Du Fu's Thatched Cottage and Wangjiang Pavilion, allowing visitors to experience the city's literary heritage [12][17]. - These routes are designed to immerse tourists in the poetic history of Chengdu, enhancing the cultural experience [12][17]. Group 4: Incentives and Policies - Four major benefit policies are introduced to attract visitors, including free access to certain attractions with World Games tickets and discounts for graduates and event ticket holders [14][15]. - Additional summer travel incentives cover transportation options, making it more affordable for tourists to explore Chengdu [15]. Group 5: Broader Regional Integration - Chengdu is collaborating with nearby regions to promote tourism, utilizing a "240-hour transit visa exemption" policy to attract international visitors [13]. - The city is launching ten inbound tourism routes to showcase the ecological and cultural richness of Southwest China [13].

Group 1 - The tourism trend in Sichuan is experiencing a surge, with a notable increase in self-driving travel and interest in lesser-known destinations during the "May Day" holiday [5][6] - Statistics from the Sichuan Provincial Culture and Tourism Industry Leadership Group Office indicate that during the first three days of the holiday, 905 A-level scenic spots received a total of 19.09 million visitors, with ticket revenue reaching 211.54 million yuan, marking a year-on-year increase of 19.95% and 19.09% respectively [5] - The popularity of unique travel experiences is highlighted by various interactive activities across different tourist destinations, such as cultural festivals and traditional performances, which cater to diverse age groups [6] Group 2 - The reopening of scenic routes like the Li County to Xiao Jin road in Aba Prefecture has attracted self-driving enthusiasts, offering breathtaking views of natural landscapes [5] - Events such as the "Moonlight Poetry and Wine" theme activity at the Li Bai Memorial Park have drawn significant crowds, showcasing local culture through interactive games and performances [5] - The increase in travel destinations is evident, with data showing that on the first day of the holiday, travelers covered 1,229 counties nationwide, with a booking increase of 20% year-on-year [5]