◎记者 邓贞 通讯员 王永涛 近期，河南许昌市建安区灵井镇霍庄村迎来了一年中最热闹的时节。这已是上海证券报记者第三次走进 这个被誉为"北方社火第一村"的村庄。与此前不同的是，今年村里的空气中，除了熟悉的竹篾清香与彩 绘颜料的气息，似乎还流动着一缕崭新的"数字味道"。 2024年初访时，54岁的老师傅陈俊甫还手把手教记者编扎龙头。那时，村里的年轻人已开始通过电商， 将舞龙舞狮卖向全国。 2025年再访，"95后"霍浩然手握遥控器，就能让彩凤与舞龙腾空而起——科技与传统在此碰撞出火花。 两年间，这座百年社火村悄然完成从"手艺传承"到"科技赋能"的蜕变。 "你看这个纹样，是AI学习传统纹样后自动生成的变体。"33岁的霍帅兵向记者展示着手中的设计稿。他 经营的汉服工坊，2025年引入了AI设计系统，如今已能根据"唐风""宋韵"等指令，快速生成汉服纹样初 稿。 如今，这团火里添进了人工智能的微光。无论形式如何变迁，那龙腾狮跃之间承载的吉庆与祈愿，依然 温热如初。 "以前出一稿要花好几天，现在AI一会儿就能搭出来。"霍帅兵说，系统甚至掌握了传统的配色规律。 2025年，他的工作室承接了100多部短剧的服装设计。不过，他也 ...

Core Viewpoint - During the Spring Festival holiday, the Shanghai Qian Guqing Scenic Area launched a "Spring Carnival" mode, offering various performances to enhance the festive atmosphere [2][4][5]. Group 1: Event Highlights - Visitors can enjoy a variety of performances including fish lantern parades, intangible cultural heritage fire pot shows, and dragon and lion dances [2][4][5]. - The scenic area also features interactive experiences with performers, allowing tourists to engage more deeply with the cultural festivities [5][9][12]. Group 2: Visitor Experience - Tourists are able to participate in activities such as writing the character "Fu" (福), symbolizing good fortune, which adds to the cultural experience [5][9]. - The scenic area includes modern entertainment options like robot performances, blending traditional and contemporary elements [9][12][16].

Core Insights - The integration of intangible cultural heritage (ICH) into the cultural, commercial, and tourism sectors is a key development theme in Shanghai since 2025, with a focus on enhancing consumer engagement through ICH markets [2] - A total of 57 ICH markets were identified for January and February 2026, with a significant emphasis on interactive activities and the blending of traditional and modern elements [3][4] Group 1: Market Characteristics - 54% of the ICH markets included weak interactive activities, while 79% featured strong interactive elements where consumers actively participated [3] - 70% of the markets included artistic and cultural creative stalls, and 49% featured ICH performances, indicating a trend towards diversifying offerings beyond just ICH products [3] - The most common activities included traditional crafts like couplets and paper-cutting, but there were also innovative combinations with unrelated themes, such as the integration of ICH with anime and AI technology [3] Group 2: Duration and Consumer Engagement - 30% of the ICH markets lasted only 1-3 days, making them more accessible to local residents who might encounter them during weekend outings [4] - Markets that lasted about a week accounted for 14%, suggesting a potential for longer-term engagement through staggered participation of different ICH projects [4] - The success of these markets is closely tied to their location and the demographics of the consumer base, with district-level commercial areas showing stronger performance than others [6][7] Group 3: Supply Side and Consumer Preferences - The number of ICH stalls is generally low, often comprising only 1/3 to 1/4 of total stalls at markets, with the remaining stalls focusing on other consumer goods [9][10] - Nearly half of the ICH markets operated as pop-up stores, lacking sustained engagement and follow-up activities after the initial events [10] - Consumer preferences vary significantly by age, with older generations showing a willingness to purchase traditional items for younger family members, while younger parents may dismiss them as outdated [13][14] Group 4: Recommendations for Future Development - Experts suggest that ICH markets should focus more on consumer demand and consider incorporating a higher percentage of food offerings, which could account for 30%-40% of the market [16] - There is a need for better integration of ICH experiences with commercial activities to enhance consumer engagement and market viability [17] - Utilizing social media effectively can amplify the reach and impact of ICH markets, with some districts successfully leveraging platforms like Xiaohongshu and Bilibili for promotion [17]

Core Perspective - The book "The Intangible Cultural Heritage of China at Your Fingertips" by Li Wuwang serves as a bridge connecting ancient cultural heritage with modern life, emphasizing the importance of traditional craftsmanship in a fast-paced digital age [3][4]. Group 1: Cultural Significance - The author has engaged with over 300 artisans to capture their stories and skills, covering more than 20 intangible cultural heritage techniques that reflect historical depth and the artisans' dedication [3][4]. - Each technique, from daily items to artistic treasures, embodies the wisdom and emotions of ancestors, acting as a link between the past and present [3][4]. Group 2: Artistic Presentation - The narrative flows seamlessly, immersing readers in various cultural scenes, such as the elegance of the Four Treasures of the Study and the festive spirit of New Year paintings, making traditional crafts accessible and relatable [4][6]. - The book avoids rigid chapter divisions, instead using a fluid storytelling approach that enhances the reader's experience of traditional aesthetics and cultural practices [4][6]. Group 3: Knowledge and Engagement - The chapter on movable type printing illustrates its historical significance and the evolution of the craft, highlighting the intricate processes involved in knowledge dissemination [5][6]. - The author incorporates lesser-known facts and anecdotes, making traditional culture more relatable and engaging for readers, while maintaining a straightforward narrative style [6].

Group 1 - The 15th National Games of China will be co-hosted by Guangdong, Hong Kong, and Macau from November 9 to 21 [2] - A total of 182 athletes from Hainan have qualified for the final stage of the competition, participating in 12 competitive sports and 4 mass sports events [2] - The sports events include surfing, Go, football, dragon boat racing, and lion dance [2]

Core Viewpoint - The third International Traditional Sports Exchange Competition aims to promote the international dissemination of Chinese traditional sports culture through high-level competitive and cultural exchange platforms [1] Group 1: Event Overview - The event was held on September 19 in Jiangyin and is organized by the China National Sports Federation, with support from the General Administration of Sport of China and Jiangsu Provincial Sports Bureau [1] - The theme of the competition is "Civilization Integration, Sports Appointment, Friendship Following" [1] Group 2: Participation and Scale - The competition attracted nearly 800 athletes from 39 countries and regions, marking a significant increase in participation compared to previous editions [1] Group 3: Sports and Cultural Activities - The event features five selected traditional Chinese sports: Wushu, Qigong, Go, Dragon and Lion Dance, and Kites, each with a unique cultural significance [1] - In addition to competitions, a series of cultural exploration activities are arranged to showcase the beauty and contemporary vitality of Chinese culture to the world [1]

Core Points - The third International Traditional Sports Exchange Competition opened in Jiangyin, Jiangsu Province, featuring nearly 800 athletes from 39 countries and regions participating in five traditional Chinese sports [1][2] - The event emphasizes the integration of culture and sports, aiming to showcase the cultural heritage and contemporary vitality of traditional Chinese sports [2] Group 1: Event Overview - The competition includes five traditional sports: martial arts, fitness qigong, Go, dragon and lion dance, and kite flying, each rooted in Chinese philosophical wisdom and health concepts [1] - The theme of the event is "Civilization Integration, Sports Appointment, Friendship Following," highlighting the deep cultural significance of the sports involved [2] Group 2: Cultural Exchange and Impact - The event aims to create an immersive experience for participants to appreciate the charm of traditional Chinese culture through competitions, performances, and cultural workshops over three days [1] - The organizer, the General Administration of Sport of China, hopes to enhance the event's brand and establish it as a high-level cultural exchange platform with greater international influence [2]

Core Points - The 15th National Games and the Special Olympics will be jointly hosted by Guangdong, Hong Kong, and Macau, marking the largest scale in history with 57 major events for the National Games and 46 for the Special Olympics [1][2] - The opening ceremony is scheduled for November 9, and the closing ceremony for November 21, with a total of 13 days of competition involving approximately 36,000 athletes and 45,000 volunteers [1][2] Group 1 - The 15th National Games will feature 34 major competitive events and 419 sub-events, with Guangdong hosting 366 sub-events, while Hong Kong and Macau will host 39 and 14 sub-events respectively [2] - The event will include 23 major mass participation events and 166 sub-events, with Guangdong hosting 152 sub-events [2] - The Special Olympics will have 46 major events, with Hong Kong and Macau hosting 4 and 2 major events respectively [2] Group 2 - The majority of finals and significant competitions will be scheduled on weekday evenings and weekends to facilitate attendance [3] - Two cross-border events connecting Guangdong, Hong Kong, and Macau will take place: a men's individual road cycling race on November 8 and a marathon on November 15 [3] - Over 90% of the venues in the Guangdong region are existing facilities that have been renovated, with a total of 105 venues across the three regions [1][2]

Group 1 - The core viewpoint emphasizes the importance of protecting, promoting, and innovating traditional sports to meet diverse health needs and contribute to the goal of building a strong sports nation [1][4] - Traditional sports, such as Tai Chi and dragon boat racing, showcase unique values in physical fitness, cultural heritage, and social cohesion, aligning with the strategic choice for high-quality development of national fitness [2][4] - The development of traditional sports is still in its early stages, facing challenges like a short industrial chain and insufficient marketization, necessitating industrial upgrades to enhance cultural vitality and economic momentum [3][4] Group 2 - The integration of traditional sports into the national fitness strategy is crucial for improving public health and achieving the dual goals of a strong sports nation and cultural confidence [4][5] - Local governments should create clear development plans for traditional sports, allocate special funds, and build facilities in public spaces to encourage community participation [5][6] - Collaboration with educational institutions to develop specialized programs in traditional sports will help cultivate skilled professionals in teaching, training, and management [6]