Core Points - The 20th Straits Tourism Expo and the 2025 10th China (Xiamen) International Leisure Tourism Expo opened in Xiamen, showcasing significant influence in the tourism industry across the Taiwan Strait [1][2] - The expo features participation from Taiwanese tourism organizations, focusing on various aspects such as sightseeing, leisure, cultural creativity, and food [1] - The event aims to enhance communication and collaboration among tourism businesses, exploring new strategies for industry growth [2] Group 1 - The Straits Tourism Expo is the only major tourism exhibition in mainland China targeting the tourism industry across the Taiwan Strait [1] - Taiwanese exhibitors are presenting original brand products, including cultural creative items, to attract attention from younger audiences [1] - The expo includes a variety of innovative products from Kinmen, such as Kinmen sorghum liquor and unique local snacks, aiming to boost tourism from Fujian [1] Group 2 - The expo will last for three days and will host professional exchange activities, including the 2025 China (Xiamen) Leisure Tourism Conference and one-on-one buyer-seller meetings [2] - These activities are designed to foster discussions on new ideas and pathways for promoting the prosperity of the tourism industry [2]

Core Viewpoint - The 20th Straits Tourism Expo and the 10th China (Xiamen) International Leisure Tourism Expo will be held in mid-May at the Xiamen International Convention and Exhibition Center, marking significant milestones for both events and aiming to deepen cross-strait tourism cooperation while providing a platform for global tourism industry exchange and collaboration [1][2] Group 1 - The Straits Tourism Expo has been successfully held for 19 sessions and is the only influential brand exhibition in mainland China targeting the tourism industry across the Taiwan Strait, witnessing the prosperous development of cross-strait tourism [1] - The China (Xiamen) International Leisure Tourism Expo has been held for 9 sessions and serves as the only platform in Fujian Province for international exchange of leisure tourism products, including sales and procurement [1] - Since 2017, both expos have been held concurrently for seven consecutive sessions, becoming a significant brand exhibition for deep participation from tourism professionals across the Taiwan Strait and beyond [1] Group 2 - The current expo will feature participation from over 20 provinces, cities, and autonomous regions, with nearly 1,000 cultural and tourism enterprises exhibiting [1] - Various themed exhibition areas will be set up, including provincial cultural tourism resource areas, Hong Kong, Macau, and Taiwan exhibition areas, overseas tourism resource areas, leisure tourism areas, and more [1] - Taiwanese tourism associations will participate, showcasing tourism related to sightseeing, leisure, cultural creativity, and food, with expectations for enhanced communication and collaboration between cross-strait tourism industries [2] Group 3 - The expo will invite 500 domestic and international professional travel merchants for one-on-one exchanges, tourism product procurement conferences, and cultural tourism resource inspections to promote high-quality industry connections and cooperation [2] - A "2025 China (Xiamen) Leisure Tourism Conference" will be held during the expo, gathering industry leaders, well-known enterprises, and mainstream media representatives to discuss new ideas and paths for promoting the prosperous development of the tourism industry [2]

Group 1 - The 11th Sichuan International Tourism Trade Expo has opened in Leshan, with the theme "Cultural and Tourism Integration, Beautiful Life" [1] - The expo features participation from over 60 foreign guests from 30 countries and regions, nearly 300 domestic and foreign enterprises, and over 60 domestic and foreign buyers and key travel agencies [1] - The low-altitude economy is emerging as a new engine for economic development, providing innovative experiences for the tourism industry [1] Group 2 - Ten low-altitude tourism routes were launched at the expo, with the Leshan Giant Buddha-Emei Mountain route achieving its first flight, connecting two world cultural and natural heritage sites [2] - The expo introduced a cultural and creative exhibition area showcasing digital and experiential projects from various museums, including the Palace Museum and Sichuan Museum [2] - The demand for diverse tourism experiences, such as silver-haired travel and health tourism, is driving innovation in tourism services [2] Group 3 - Leshan city aims to accelerate the development of "exhibition + tourism" leveraging the expo, with projected tourist reception exceeding 100 million and tourism economic output surpassing 130 billion yuan in 2024 [3] - The total amount of signed cultural tourism projects at the expo reached 8.88 billion yuan [3] - Leshan will offer incentives for inbound travel agencies and provide various services to boost the inbound tourism market [3]