Core Viewpoint - Ya'an is positioning itself as a significant cultural tourism destination centered around the giant panda, leveraging its unique ecological and cultural resources to attract global tourists and enhance the local economy [6][7][8]. Group 1: Cultural Tourism Development - Ya'an is tasked with building a world-class giant panda cultural tourism destination, aiming to provide immersive experiences that reflect the "panda lifestyle" [6][7]. - The city has a forest coverage rate of 69.42%, making it an ideal location for health and wellness tourism, with plans to promote local specialties like tea and fish [6][8]. - In 2024, Ya'an will host the Sichuan Provincial Cultural and Tourism Development Conference, indicating a strategic push for high-quality development in the cultural tourism sector [6][8]. Group 2: Key Cultural Tourism Icons - Ya'an is developing four major cultural tourism icons: the world giant panda cultural tourism destination, the world tea culture tourism destination, the most beautiful National Highway 318 travel destination, and the mountain leisure vacation destination around Gongga Mountain [7][8]. - The city is enhancing its cultural tourism offerings by revitalizing existing resources and fostering the growth of tourism-related businesses [7][8]. Group 3: Panda and Tea Integration - The giant panda "Xiangxiang" has significantly boosted inbound tourism, with promotional activities showcasing the panda culture and its integration with local tea culture [8][9]. - Ya'an is establishing itself as a leading city for panda cultural education, with numerous research and educational programs centered around giant pandas [8][9]. Group 4: Infrastructure and Service Enhancements - The local government is investing nearly 100 million yuan annually to improve tourism infrastructure and services, ensuring a high-quality visitor experience [15][16]. - New attractions and facilities, such as the aerial bridge in Bifengxia Scenic Area and various themed accommodations, are being developed to enhance the overall tourism experience [15][16]. Group 5: Diverse Tourism Offerings - Ya'an is diversifying its tourism offerings by promoting heritage tourism, urban tourism, rural tourism, and low-altitude tourism, creating a multi-faceted tourism landscape [7][8][12]. - The city is also focusing on night economy initiatives and low-altitude tourism, with new flight routes and immersive experiences being introduced [13][14]. Group 6: Recognition and Branding - Ya'an has received multiple national-level honors for its tourism services and cultural initiatives, enhancing its brand recognition in the tourism sector [16][17]. - The city is actively promoting local culinary experiences and cultural products, further establishing its unique identity in the tourism market [16][17].

尝一杯折耳根威士忌，体验无人驾驶航空器，通过混合现实技术"把玩"南迁的故宫文物……近日，第十 一届四川国际旅游交易博览会(以下简称"旅博会")在乐山市开幕，2025"安逸四川玩转天府"文化和旅游 消费季同步启动。 旅博会上还发布了10条低空旅游航线，乐山大佛—峨眉山航线实现首飞，两大世界文化与自然遗产云端 相连，为游客提供"佛脚触三江，金顶揽九天"的独特视角。"我们的低空旅游航线产品线路以峨眉山、 乐山大佛两大景区为主，为游客提供不同的游览视角，未来将视市场需求、游客流量情况等进一步开 发。"乐山机场投资发展集团市场部负责人李俐告诉记者。 本届旅博会以"文旅融合.美好生活"为主题，邀请亚太旅游协会、中国—东盟中心作为支持单位，来自 30个国家和地区的60余名外宾参会，近300家境内外企业参展，60余家境内外采购商和重点旅行商组团 洽谈交易。 "这航空器安全吗？""坐一趟需要多少钱？""都有哪些航线可以体验？"在旅博会的低空飞行展区，观众 将展台围得水泄不通。近年来，低空经济不仅逐渐成为经济发展的新引擎，也为旅游业带来全新体验。 在低空飞行展区，亿航无人驾驶航空器、科比特航空垂直起降固定翼以及旋翼系列无人机等空 ...

■贾丽 从四川乐山大佛—峨眉山的低空旅游航线首飞，到湖北孝感的大型沉浸式水上夜游演出；从安徽马鞍山长江不夜城的百场 特色表演，到湖北宜都改造废弃老厂房形成的"农业+文旅"新业态……"五一"假期临近，各地"上新"新场景、新产品，消费市场 热潮涌动。 交通运输部预测，"五一"假期全社会跨区域人员流动量将再创历史同期新高。一些旅游服务平台预计，2025年"五一"假期 的旅行热度或将达到2023年以来"五一"假期的峰值。 "五一"假期是消费市场的"黄金周"，但如何让短期热度转化为长期动能至关重要。笔者认为，各地应优化政策措施、创新 供给、推动下沉市场提质，让"五一"假期成为促消费的强大引擎，激发出"流动的中国"更大生命力。 其一，优化政策措施，激发市场主体活力。 一方面，地方政府可发放文旅消费券、推出景区优惠套票，以真金白银的补贴举措助推旅游市场新热潮；另一方面，简化 审批流程，支持民营资本参与文旅项目开发，鼓励社会力量举办音乐节、市集等活动。同时，加强市场监管，保障服务质量， 让游客愿消费、敢消费、放心消费。 其二，深化"文旅+科技"融合，打造沉浸式消费新场景。 科技正成为文旅产业升级的核心驱动力。各地应充分利用5 ...

央视网消息："五一"假期临近，很多人已经开始规划行程。为迎接"五一"假期，多地"上新"文旅消费新场景、新产品，推出惠民举措，不 断激活文旅消费市场潜力。 北京：横跨"五一" 大运河文化系列活动开启 从4月26日起到5月5日期间，"2025大运河文化系列活动"在北京通州大运河畔启动，解锁"运河上的通州"新玩法。开场沉浸式实景演艺 《开漕盛景》，复刻古代漕船启航场景。以大运河为主轴，推出花船巡游、非遗表演、大运长歌光影秀、水上数字摄影展等系列文化活动、沉 浸式互动体验和消费新场景。 四川："五一"文旅大餐"上新" 首发多条低空航线 4月25日，四川乐山大佛—峨眉山低空旅游航线实现首飞，两大世界文化与自然遗产首次"云端相连"。这条20分钟的"空中走廊"为游客提 供了"佛脚触三江，金顶揽九天"的独特视角。四川推出10条低空旅游航线，通过"低空+文旅"解锁新场景，邀请游客换个角度看四川。"五 一"假期，当地还推出了民谣山水游、国风国潮游、影视打卡游等六大主题游、730余场文旅消费促进活动。 湖北宜都：老厂房变身文旅新地标 激活乡村游 在湖北宜都市，当地将深山里的废弃老厂房整修改造，结合绿色生态农业联动发展，形成了"农业 ...