Core Viewpoint - Ya'an is positioning itself as a significant cultural tourism destination centered around the giant panda, leveraging its unique ecological and cultural resources to attract global tourists and enhance the local economy [6][7][8]. Group 1: Cultural Tourism Development - Ya'an is tasked with building a world-class giant panda cultural tourism destination, aiming to provide immersive experiences that reflect the "panda lifestyle" [6][7]. - The city has a forest coverage rate of 69.42%, making it an ideal location for health and wellness tourism, with plans to promote local specialties like tea and fish [6][8]. - In 2024, Ya'an will host the Sichuan Provincial Cultural and Tourism Development Conference, indicating a strategic push for high-quality development in the cultural tourism sector [6][8]. Group 2: Key Cultural Tourism Icons - Ya'an is developing four major cultural tourism icons: the world giant panda cultural tourism destination, the world tea culture tourism destination, the most beautiful National Highway 318 travel destination, and the mountain leisure vacation destination around Gongga Mountain [7][8]. - The city is enhancing its cultural tourism offerings by revitalizing existing resources and fostering the growth of tourism-related businesses [7][8]. Group 3: Panda and Tea Integration - The giant panda "Xiangxiang" has significantly boosted inbound tourism, with promotional activities showcasing the panda culture and its integration with local tea culture [8][9]. - Ya'an is establishing itself as a leading city for panda cultural education, with numerous research and educational programs centered around giant pandas [8][9]. Group 4: Infrastructure and Service Enhancements - The local government is investing nearly 100 million yuan annually to improve tourism infrastructure and services, ensuring a high-quality visitor experience [15][16]. - New attractions and facilities, such as the aerial bridge in Bifengxia Scenic Area and various themed accommodations, are being developed to enhance the overall tourism experience [15][16]. Group 5: Diverse Tourism Offerings - Ya'an is diversifying its tourism offerings by promoting heritage tourism, urban tourism, rural tourism, and low-altitude tourism, creating a multi-faceted tourism landscape [7][8][12]. - The city is also focusing on night economy initiatives and low-altitude tourism, with new flight routes and immersive experiences being introduced [13][14]. Group 6: Recognition and Branding - Ya'an has received multiple national-level honors for its tourism services and cultural initiatives, enhancing its brand recognition in the tourism sector [16][17]. - The city is actively promoting local culinary experiences and cultural products, further establishing its unique identity in the tourism market [16][17].

Group 1 - The 11th Sichuan International Tourism Trade Expo has opened in Leshan, with the theme "Cultural and Tourism Integration, Beautiful Life" [1] - The expo features participation from over 60 foreign guests from 30 countries and regions, nearly 300 domestic and foreign enterprises, and over 60 domestic and foreign buyers and key travel agencies [1] - The low-altitude economy is emerging as a new engine for economic development, providing innovative experiences for the tourism industry [1] Group 2 - Ten low-altitude tourism routes were launched at the expo, with the Leshan Giant Buddha-Emei Mountain route achieving its first flight, connecting two world cultural and natural heritage sites [2] - The expo introduced a cultural and creative exhibition area showcasing digital and experiential projects from various museums, including the Palace Museum and Sichuan Museum [2] - The demand for diverse tourism experiences, such as silver-haired travel and health tourism, is driving innovation in tourism services [2] Group 3 - Leshan city aims to accelerate the development of "exhibition + tourism" leveraging the expo, with projected tourist reception exceeding 100 million and tourism economic output surpassing 130 billion yuan in 2024 [3] - The total amount of signed cultural tourism projects at the expo reached 8.88 billion yuan [3] - Leshan will offer incentives for inbound travel agencies and provide various services to boost the inbound tourism market [3]

Core Insights - The upcoming "May Day" holiday is expected to create a significant surge in consumer activity, with predictions indicating that inter-regional mobility will reach historical highs, and travel demand in 2025 may peak compared to previous years [1] Group 1: Policy Optimization - Local governments are encouraged to issue cultural and tourism consumption vouchers and offer discount packages for scenic spots to stimulate the tourism market [2] - Simplifying approval processes and supporting private capital in cultural and tourism project development is essential for market vitality [2] - Strengthening market regulation to ensure service quality will enhance consumer confidence in spending [2] Group 2: Technology Integration - The integration of technology into the cultural and tourism sectors is crucial for upgrading the industry, with a focus on utilizing 5G, AI, and virtual reality [3] - Promoting immersive experiences such as light shows and digital tourism projects can extend visitor stays and increase spending [3] - Encouraging the development of new business models like low-altitude tourism and virtual scenic spots will provide unique experiences for tourists [3] Group 3: Rural Economic Development - Transforming abandoned resources into cultural tourism highlights can enhance local economies, as demonstrated by the case in Yidu, Hubei [4] - Developing unique local tourism models, such as "intangible cultural heritage + tourism" and "agriculture + research," can attract urban tourists [4] - Improving transportation and accommodation infrastructure is necessary to address the "last mile" issue and ensure rural tourism is both popular and profitable [4]