起底"外挂刷歌"利益链！轻松月入过万？有人三天 被骗30万元 全文共2810字，阅读大约需要5分钟 "我们只需要用大量的小号去给自己的音乐人歌单刷播放次数，每月就能轻松收获5000元。" 北京商报记者丨卢扬 程靓 日前，网易云音乐官方微博发文打击"听歌外挂"行为，并针对找"代练"自动刷歌的1万+账号进行了治 理。 对此，北京商报记者调查发现，"听歌外挂"行为背后隐藏着一条"音乐人计划"利益链。在小红书、闲鱼 等多个电商平台上，存在大量"外挂"课程、"代挂"服务以获取平台推出的"音乐人计划"中的播放量激励 收益，相关课程价格在1分钱到上万元不等。 "2025抖音汽水音乐人计划，新风口项目，每天简单操作半小时，小白无脑月入10000+……"在某电商平 台上，有商家介绍，目前"听歌外挂"属于蓝海市场，只需要花1分钱，就能获得详细教程进行学习，从 而获取收益。 以闲鱼为例，北京商报记者搜索"音乐人挂机"关键词，在一天以内发布相关商品的商家就超过100个， 包括网易云音乐、腾讯音乐、抖音汽水音乐等"听歌外挂"服务。其中，一个标注"网易云云梯计划一天 能挣500+，有执行力的来"宣传的商品下方已有98人表示想要。 但当北 ...

Core Insights - Tencent Music Entertainment Group (TME) reported a better-than-expected earnings report, leading to a nearly 12% increase in stock price [1] Financial Performance - Total revenue for the fourth quarter reached 7.46 billion yuan ($1.03 billion), an increase of over 8% compared to the same period in 2023 [2] - Music subscriptions contributed significantly, rising 18% to 4.03 billion yuan ($557 million), supported by a 13% increase in paying users [2] - Profit according to IFRS standards grew to nearly 2.08 billion yuan ($287 million) from 1.41 billion yuan ($195 million) year-over-year [3] - Earnings per American depositary share (ADS) were reported at 1.26 yuan ($0.17) [3] Analyst Expectations - Tencent Music exceeded analyst estimates, with expectations of 7.30 billion yuan ($1 billion) in revenue and 1.22 yuan ($0.17) per ADS for IFRS net income [4] Strategic Initiatives - The executive chairman highlighted that Tencent's initiatives across the music value chain have reshaped the industry landscape, enhancing subscriber penetration and lifetime value [5]

Group 1 - Proactive provides fast, accessible, informative, and actionable business and finance news content to a global investment audience [2] - The news team covers medium and small-cap markets, as well as blue-chip companies, commodities, and broader investment stories [3] - Proactive focuses on sectors such as biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto, and emerging digital and EV technologies [3] Group 2 - Proactive has a strong emphasis on technology adoption, utilizing various tools to enhance workflows [4] - The company employs automation and software tools, including generative AI, while ensuring all content is edited and authored by humans [5]

Financial Data and Key Metrics Changes - In Q4 2024, total revenues reached RMB7.5 billion, an 8% year-over-year increase, with online music revenues growing by 16% to RMB5.8 billion [32][34] - Average net profit increased by 47% year-over-year to RMB2.1 billion, marking the highest quarterly profit in the company's history [32][40] - Non-IFRS net profit rose by 43% year-over-year to RMB2.4 billion [40] - Gross margin for Q4 reached 43.6%, up by 5.3 percentage points year-over-year [36][58] Business Line Data and Key Metrics Changes - Music subscription revenues in Q4 2024 reached RMB4 billion, representing an 18% increase year-over-year [33] - The number of online music paying users was 121 million, a 13% increase year-over-year [34] - Advertising revenues achieved strong year-over-year growth, primarily due to the growth in ad-supported model revenues [34] Market Data and Key Metrics Changes - The music and audio library exceeded 260 million licensed and co-created tracks by the end of 2024, up from 200 million at the end of the previous year [8] - The company has renewed strategic contracts with international labels, expanding its coverage of high-quality music content [9] Company Strategy and Development Direction - The company is focused on a dual-engine strategy combining rich content and platform innovation to capture emerging opportunities [7] - Plans to continue diversifying offerings across the music value chain and investing in original content production and innovative technologies [47][48] - The company aims to enhance user experiences through AI technologies and innovative features [30][90] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about future growth prospects, supported by a strong performance in online music services and profit margin expansion [5][7] - The company anticipates healthy growth in online music driven by an increase in paying users and ARPPU [57] - Management noted that the willingness of users to spend on live music events has surged, indicating a positive cycle for music content consumption [80] Other Important Information - The company announced an annual dividend of $273 million and a new share repurchase program of up to $1 billion [7][42] - The commitment to ESG excellence is emphasized, with significant strides made in supporting female musicians [15][16] Q&A Session Summary Question: Guidance on 2025 growth outlook, especially for music subscription revenue - Management highlighted strong performance in 2024 and expressed optimism for continued growth in 2025, focusing on user experience and service innovation [50][56] Question: Balance between subscriber and ARPU growth - Management confirmed confidence in revenue and profit growth for 2025, with expectations for continued growth in both subscriber numbers and ARPPU [67][70] Question: Changes in consumer sentiment towards discretionary spending - Management observed a shift towards live music experiences, with increased willingness to spend on concerts and merchandise [78][80] Question: Strategy around AI for 2025 - Management plans to leverage AI technologies to enhance user experience and engagement, with ongoing investments in AI capabilities [84][90] Question: Sequential revenue growth for social entertainment - Management noted a key growth driver from new interactive features and a stabilized user base, with expectations for continued growth momentum [93][100] Question: Capital allocation and shareholder returns - Management emphasized a balanced approach to capital allocation, focusing on sustainable growth opportunities while returning value to shareholders through dividends and share repurchase programs [103][106]

Financial Data and Key Metrics Changes - In Q4 2024, total revenues reached RMB 7.5 billion, an 8% year-over-year increase [21] - Online music revenues increased by 16% year-over-year to RMB 5.8 billion, driven by strong growth in music subscription revenues [22] - Net profit increased by 47% year-over-year to RMB 2.1 billion, marking the highest quarterly profit in the company's history [21][26] - Non-IFRS net profit rose by 43% year-over-year to RMB 2.4 billion [27] Business Line Data and Key Metrics Changes - Music subscription revenues in Q4 2024 reached RMB 4 billion, representing an 18% increase year-over-year [22] - The number of online music paying users was 121 million, a 13% increase year-over-year [23] - Advertising revenues achieved strong year-over-year growth, primarily due to the growth in ad-supported model revenues [23] Market Data and Key Metrics Changes - Social entertainment services and other revenues were RMB 1.6 billion, down by 13% year-over-year [24] - The gross margin for Q4 reached 43.6%, an increase of 5.3 percentage points year-over-year [24] Company Strategy and Development Direction - The company is focused on strengthening its business presence across the music value chain and enhancing user experiences through continuous product and service innovation [40] - The dual engine strategy combines rich content and platform innovation to capture emerging opportunities [4] - The company plans to invest in original content production, high-quality content, and innovative technologies globally [32] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about future growth prospects, expecting healthy growth in online music driven by an increase in paying users and ARPPU [40] - The company aims to explore new business opportunities in content ecosystems, IoT, long-form audio, and international markets [41] - Management noted that the music live shows business in China is expected to continue strong performance, with stable market size and ticket prices [57] Other Important Information - The company announced an annual dividend of $273 million and a new share repurchase program of up to $1 billion [4] - The total revenues for the full year 2024 were RMB 28.4 billion, up by 2% year-over-year [29] Q&A Session Summary Question: Guidance on 2025 growth outlook - Management highlighted strong performance in 2024 and expressed optimism for 2025, focusing on user experience and continuous innovation [40][41] Question: Balance between subscriber and ARPU growth - Management indicated confidence in maintaining growth in both subscriber numbers and ARPU, while being cautious of price sensitivity [51][52] Question: Changes in consumer sentiment towards discretionary spending - Management observed a growing demand for live concerts and music festivals, indicating a positive cycle for music content consumption [56] Question: Strategy around AI in 2025 - Management plans to leverage AI technologies to enhance user experience and improve sound quality, while managing costs effectively [60][62] Question: Sequential revenue growth for social entertainment - Management noted that new interactive features and compliance improvements contributed to recent growth in social entertainment revenue [66][70]

Group 1: Spotify Technology - Spotify stock is down more than 20% from its all-time high of $648, presenting a buying opportunity for long-term investors [2] - Despite the stock price pullback, Spotify's fundamentals remain strong, with total revenue increasing to 4.2 billion euros, up 16% year over year [3][6] - Spotify achieved its first full year of profitability in 2024, with an operating income of 477 million euros and an operating margin of about 11% [4] - Monthly average users (MAUs) grew by 12% year over year, and free cash flow increased by 121% from a year earlier [6] - Long-term investors should focus on Spotify's fundamentals, as the company shows significant growth potential [7] Group 2: Amazon - Amazon's stock has dropped nearly 20%, despite having reached new all-time highs prior to the correction, indicating potential undervaluation [8] - The trailing-12-month price-to-earnings (P/E) ratio for Amazon is about 34x, the lowest in the last 10 years, suggesting it may be a good buying opportunity [9] - Amazon's e-commerce unit is becoming increasingly attractive to consumers, aided by capital expenditures made during the pandemic [10] - Advancements in artificial intelligence (AI) and robotics may lead to further cost savings for Amazon, benefiting both customers and shareholders [11] - With the stock at an all-time low valuation, long-term investors may find it advantageous to accumulate shares [11]

Group 1 - The article discusses Spotify (SPOT) and its investment potential, emphasizing the importance of high-yield investment opportunities for individual investors [1] - The analysis aims to simplify complex investment concepts and provide actionable advice to enhance portfolio returns [1] Group 2 - The article does not provide specific financial data or performance metrics related to Spotify or any other company [2][3]

Core Points - Marc Mysterio, an award-winning musician, is suing Amazon and DistroKid for alleged improper compensation related to over 80 million streams on Amazon Music from September 2023 to August 2024 [3][5] - The lawsuit claims that fans have experienced a "streaming error" since September 10, 2024, due to a "shadow-ban" that affects the visibility of his music [3][6] - Mysterio's attorney argues that the shadow-banning practice is unfair and manipulates music charts to the detriment of artists [7] Summary by Category Artist Background - Marc Mysterio is a multi-faceted celebrity who has collaborated with notable artists and has a significant following on platforms like Amazon Music [1][2] - He has received over 80 million streams and has appeared on US Billboard and Amazon's Top-Songs Chart [2] Legal Action - Mysterio is suing Amazon and DistroKid for not properly compensating him for his music streams, claiming losses in the millions due to the shadow-ban [3][5] - The lawsuit aims to ensure Mysterio receives the royalties he is owed and addresses future losses caused by the shadow-ban [4][5] Streaming Issues - Fans have reported a "streaming error" when trying to access Mysterio's music, which is attributed to the shadow-ban [3][6] - The shadow-ban is described as a tactic that limits the visibility of successful artists' content, impacting their ability to chart effectively [7]

Core Viewpoint - Kuke Music Holding Limited is changing the ratio of its American depositary shares (ADSs) to its Class A ordinary shares from 1:1 to 1:10, which is effectively a one-for-ten reverse ADS split, expected to take effect around March 13, 2025 [1][2][4]. Company Overview - Kuke Music Holding Limited is a leading classical music service platform in China, offering a comprehensive range of services from content provision to music learning, with approximately 3 million audio and video music tracks [5]. - The company collaborates with Naxos, the largest independent classical music content provider globally, giving it access to over 900 top-tier labels and record companies [5]. - Kuke provides scalable classical music licensing services to various online platforms and subscription services to over 800 universities, libraries, and institutions across China [5]. - The company has hosted the Beijing Music Festival for 24 consecutive years, enhancing its reputation in the classical music sector [5]. - Kuke aims to democratize music learning through its proprietary smart music learning solutions, KUKEY, focusing on technological innovation to improve music education accessibility in China [5]. ADS Ratio Change Details - The change in the ADS Ratio will require existing ADS holders to exchange every ten current ADSs for one new ADS, with Deutsche Bank Trust Company Americas managing the exchange process [3]. - No fractional new ADSs will be issued; instead, fractional entitlements will be aggregated and sold, with net cash proceeds distributed to ADS holders [4]. - The change is not expected to impact the underlying Class A ordinary shares, and the ADSs will continue to trade under the ticker symbol "KUKE" on the New York Stock Exchange [4]. - The trading price of the ADS is anticipated to increase proportionately, although there is no assurance that it will be ten times the price before the change [4].