Key Takeaways Spotify reported 678M MAUs in 1Q25, up 10.2% y/y and 3M from the previous quarter. AI tools like Wrapped, DJ and smart playlists have boosted user retention and ARPU 4% y/y. SPOT's ElevenLabs audiobook partnership expands creator reach and supports its global monetization strategy.Spotify Technology S.A. (SPOT) has consistently focused on integrating AI to personalize its offerings. This approach has helped the company’s steady growth in user engagement reinforce its leadership in the audio ...

AI专题·从海外C端应用看AI进展 订阅服务迎来价值增量， 广告平台有望持续增长 西南证券研究院 海外研究团队 2025年7月 核心观点 目 录 一、C端应用：订阅平台表现相对领先，广告平台基本面持续改善 三、广告平台：AI助力广告转化效率增强，平台收入增长加速 2.1 Duolingo：AI功能打造Max订阅层级，高级订阅持续渗透 2.2 Spotify：AI功能支撑订阅服务涨价，带动用户付费水平提升 二、订阅平台：AI带来订阅产品价值提升，业绩贡献逐渐清晰 3.1 Snapchat：广告收入同比增速由负转正，Snapchat+贡献订阅增量 3.2 Pinterest：广告工具Performance+效果增强，广告投资回报表现强劲 1.1 平台业务对比：产品内容形式各异，收入及成本类型差异明显 1.2 AI进展对比：AI功能持续迭代，降本增效及收入贡献日益显现 2 1 C端应用：订阅平台表现相对领先，广告平台基本面持续改善 -50% 0% 50% 100% 150% 200% 250% 2022-11-30 2022-12-31 2023-01-31 2023-02-28 2023-03-31 2023-0 ...

Core Points - United Airlines will offer curated Spotify playlists, audiobooks, and video podcasts on seatback screens, marking a first for Spotify in the airline industry [1] - The collaboration aims to enhance the inflight experience for millions of passengers by providing access to premium content from popular artists, authors, and podcasters [2] - In the following year, passengers will have the ability to log into the Spotify app using their personal devices on the inflight entertainment screen [2]

Core Insights - Spotify's streaming music, audiobooks, and podcast offerings continue to attract users despite global economic challenges, with high engagement and strong retention rates [1] - The company is confident in its long-term strategy, with a clearer direction moving forward [2] User Engagement and Growth - Users are spending 44% more time on video content, and Spotify has paid out over $100 million to podcast creators in Q1 2023 [3] - The subscriber base increased by 12% year-over-year, reaching 268 million, while monthly active users rose by 10% to 678 million [3] - Revenues grew by 15% to €4.2 billion ($4.7 billion) [3] Monetization Strategies - Spotify's Partner Program for video podcasters has expanded to nine new markets since its launch in January [2] - The company acknowledges the competitive landscape where 46% of consumers are "deal chasers," indicating a potential risk to customer loyalty [4] - The possibility of introducing a lower-cost subscription model is acknowledged, but the company believes it may not significantly enhance overall revenue [5]