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玩梗出圈的“苏超”,为何能扛起刺激消费的大旗?
腾讯研究院· 2025-08-13 08:49
Core Viewpoint - The rise of "Su Chao" as a cultural and economic phenomenon in Jiangsu, leveraging local football leagues to stimulate consumption and enhance regional identity [2][8][14] Group 1: Cultural and Social Dynamics - "Su Chao" serves as a confirmation of local identity and a cultural performance that fosters regional and cultural recognition among participants [3][4] - The popularity of "Su Chao" is closely linked to the spread of internet memes that evoke local symbols and collective memories, enhancing community identity [4][5] - The emotional engagement of local populations through sports events reflects a deeper need for belonging and identity affirmation in a digital age [3][4] Group 2: Economic Impact and Consumption - The "Su Chao" league has effectively transformed sports events into a catalyst for local economic growth, driving traffic to various sectors such as dining, accommodation, and tourism [8][9] - During the Dragon Boat Festival, "Su Chao" contributed to nearly 12.42 million tourists in Jiangsu, generating a total tourism revenue of 4.693 billion yuan [8] - Local governments have actively promoted consumption through various incentives linked to "Su Chao," including free entry to attractions and bundled packages for visitors [8][9] Group 3: Media and Communication - Social media plays a crucial role in amplifying the reach and impact of "Su Chao," creating a shared cultural space that encourages public participation and interaction [5][6] - The integration of short videos and live broadcasts has transformed "Su Chao" into a focal point of media engagement, enhancing public interest and discussion [5][6] - Local government accounts have participated in meme creation, further enriching the social media narrative surrounding "Su Chao" and fostering a competitive cultural environment among cities [6][9] Group 4: Future Trends and Insights - The success of "Su Chao" and similar events indicates a shift towards experience-driven consumption, where emotional and cultural connections become key motivators for consumer behavior [12][14] - Future consumption trends will likely focus on localized and immersive experiences, as consumers seek deeper connections with their cultural heritage and community [12][13] - The ability of local governments and organizations to understand and leverage emotional triggers will be essential for sustaining consumer engagement and driving economic growth [14]
英超水晶宫俱乐部抨击欧足联和国际体育仲裁法庭
Xin Hua She· 2025-08-12 23:29
新华社伦敦8月12日电(记者马邦杰)英超水晶宫俱乐部12日发表措辞强烈的声明,抨击欧足联和国际 体育仲裁法庭对他们有关欧罗巴联赛参赛资格纠纷的裁决,声称"规则和处罚措施被肆无忌惮地乱用"。 水晶宫俱乐部在声明中说:"我们本应庆祝在温布利赢得社区盾冠军的时刻,欧足联的决定,以及国际 体育仲裁法庭的附和,表明'竞技成绩'已被变得毫无意义。当我们在五月那非凡的一天击败曼城夺得足 总杯冠军时,我们的主教练和球员们赢得了参加欧罗巴联赛的资格。然而,这一机会却被剥夺了。" 作为上个赛季英格兰足总杯冠军,水晶宫本可参加本赛季的欧罗巴联赛。但欧足联认为他们违反了"多 家俱乐部所有权"规则,因而责令他们降格参加下一级别的欧协联比赛。据估算,这一变动会给水晶宫 带来预计2000万英镑的损失。他们随即向国际体育仲裁法庭提出上诉。11日,在水晶宫队赢得俱乐部历 史上首个社区盾比赛胜利后的次日,国际体育仲裁法庭公布裁决,驳回了水晶宫俱乐部的上诉。 水晶宫俱乐部在声明中写道:"有些俱乐部、组织和个人好像拥有特权。这种愈发明显且不健康的影 响,打碎了水晶宫球迷的希望与梦想。这对于整个欧洲那些怀揣雄心、努力进取的球队来说,绝非吉兆 ——尤其 ...
城市24小时 | 潮玩之都,离属于自己的“Labubu”还有多远?
Mei Ri Jing Ji Xin Wen· 2025-08-11 15:57
Group 1: Policy Initiatives - Dongguan plans to allocate 120 million yuan in industrial support funds to promote the high-quality development of the trendy toy and animation industry through five key areas: industrial ecology, market expansion, content creation, animation industry, and factor assurance [1] - The policy aims to enhance the original design capabilities of trendy toy and animation companies, encourage the creation of cultural landmarks, develop "trendy toy+" industrial tourism, and support the production of top-quality original animation [1][3] - Dongguan is actively inviting global leading trendy toy and animation companies, well-known IPs, and platform giants to establish headquarters, regional centers, and R&D bases in the city, with a maximum subsidy of 5 million yuan [1] Group 2: Industry Overview - Dongguan hosts over 4,000 toy manufacturing companies and nearly 1,500 upstream and downstream supporting enterprises, making it the largest toy export base in China [2] - Approximately 85% of trendy toy products in China are produced in Dongguan, which accounts for about 20% of the global trendy toy market value [2] - Dongguan's trendy toy industry is primarily focused on OEM production, with a low value-added structure, contributing only 10% to 20% of the overall industry value [2][3] Group 3: Development Challenges - The industry still relies heavily on production capabilities, with significant gaps in creative R&D and IP incubation [3] - There is a structural mismatch between the supply of design and sales talent and the industry's demand, highlighting the need for better talent attraction platforms [2][3] - Dongguan has previously introduced policies to strengthen original IP development and enhance original design capabilities, indicating ongoing efforts to address these challenges [3]
Quant梦幻转会!欧冠冠军『巴黎圣日耳曼』成立量化投资团队,招人!
Sou Hu Cai Jing· 2025-08-11 02:51
Group 1 - Paris Saint-Germain (PSG) is establishing its own quantitative investment team and is currently recruiting a quantitative analyst and trader [3] - The role focuses on trading digital currencies and tokenized assets, while also involving traditional asset trading [3] - PSG claims to be the club with the largest balance sheet holding of Bitcoin in the world [3] Group 2 - The main objective for the role is to maximize financial returns, yield, and growth potential while adhering to PSG Labs' risk tolerance, financial performance goals, and regulatory obligations [3] - Candidates are expected to develop proprietary AI tools for generating alpha signals, executing routing, risk analysis, and portfolio optimization [3][4] - Required qualifications include a master's or PhD in financial engineering, computer science, applied mathematics, or quantitative finance, along with 3-5 years of experience in cryptocurrency trading, quantitative finance, hedge funds, proprietary trading, or asset management [3][4] Group 3 - Preferred skills include proficiency in Python, R, SQL, and blockchain analysis tools such as Dune, Nansen, and Token Terminal [3][4] - The position involves approximately two regional or international business trips per month, with increased frequency during peak business periods [4] - Additional preferred qualifications include familiarity with Hummingbot, CoinRoutes, Token Terminal, OpenBB, Fireblocks, or AI modeling environments, as well as experience in financial or technical product development [4]
“苏超”玩转“票根经济”
Core Insights - The "Su Super" league has rapidly gained popularity since its inception in May, attracting over 1 million spectators by the eighth round, with an average attendance exceeding 30,000 per match and a peak of 60,396 attendees at one game [1][2] - The league has significantly boosted local economies, generating a total service revenue of 37.96 billion yuan in the first half of 2025, marking a year-on-year increase of 42.7% [1] - Various cities are leveraging the league's popularity to promote local tourism and businesses, with creative discount policies for ticket holders, leading to increased visitor numbers in tourist attractions [2][3] Economic Impact - The "Su Super" league has created a "ticket economy," with local businesses seeing increased foot traffic and sales during match days [1][3] - The league's influence has led to a 20% year-on-year increase in domestic sports turf orders and shipments, indicating a rise in brand value and market opportunities for related companies [2] - Local businesses are actively engaging with the league's audience, setting up viewing areas and selling merchandise, which enhances community involvement and economic activity [3] Community Engagement - The league fosters a strong sense of city pride and community participation, with many residents actively discussing and attending matches [3] - The presence of "second venues" for viewing matches has emerged, with significant crowds gathering outside stadiums, indicating a broader cultural impact [3] - Local health and wellness businesses are also capitalizing on the league's popularity by promoting their products at match-related events, further integrating sports and community health initiatives [3]
“苏超”引爆夏日经济
Xin Hua She· 2025-08-10 10:03
Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has rapidly gained national attention since its launch in May, with ticket demand becoming extremely high and attendance exceeding 1 million by the eighth round [1][2] - The league has significantly boosted local economies, generating service revenue of 37.96 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a year-on-year growth of 42.7% [1] - The "ticket economy" has led to creative tourism and cultural policies in various cities, enhancing local attractions and increasing visitor numbers [2][3] Economic Impact - The league's first six rounds resulted in a total service revenue of 37.96 billion yuan, with an average attendance of over 30,000 per match since the fifth round, peaking at 60,396 attendees for a single match [1] - Local governments are leveraging the league's popularity to attract tourists, with cities like Changzhou offering free entry to attractions for visitors holding "Su Super" tickets [1][2] Brand Value and Sponsorship - The rising influence of "Su Super" has attracted numerous sponsors, with a notable increase in inquiries and market opportunities for companies involved in sports turf, showing a 20% year-on-year growth in orders and shipments [2] - The league's branding and community engagement have fostered a strong sense of local pride, leading to increased participation and viewership both in stadiums and through various public viewing events [3] Community Engagement - The league has created a vibrant community atmosphere, with many businesses capitalizing on the event by hosting viewing parties and selling related merchandise, thus enhancing local economic activity [3] - The phenomenon of "second venues" for viewing matches has emerged, with significant crowds gathering in public spaces, indicating a strong community interest in the league [3]
足球,架起中外青少年友谊之桥
Xin Hua Wang· 2025-08-06 01:42
原标题:足球,架起中外青少年友谊之桥 近日,2025上海明日之星冠军杯在上汽浦东足球场落下帷幕。弗鲁米嫩塞U16梯队2:0战胜本菲卡 U16梯队,捧起最终的冠军奖杯。来自世界各地的青少年来到上海,而这场赛事宛如桥梁,也连结着中 外青少年的梦想与情谊。 明日之星冠军杯作为上海自主培育的国际青少年足球品牌赛事,自2022年创办以来,随着赛事的不 断发展,规模和参赛球队水平逐年提升。在为期一周的20场比赛中,八支优秀青少年球队展开激烈较 量。不同风格的碰撞让赛场充满活力,这些比赛也成为了中外体育文化交流的重要平台。 赛场之外,来自五湖四海的青少年更收获了友谊。弗鲁米嫩塞青训主教练林多尔福·梅洛表示:"我 们对中国留下了非常深刻的印象,这是一个美丽的地方。在这里,我们受到了热情接待。我们十分期待 能够再次来到这里,并希望明年能够再度回访。" 曼城U16梯队队长约哈恩·奥宾表示,看台上曼城球迷掀起的声浪令他震撼不已,"这里的专业足球 场非常现代化,没想到在中国能看到这么多曼城球迷"。 此外,2025上海明日之星冠军杯以"足球+"模式激活城市消费场景,构建"观赛、消费、体验"全链 条服务,联动全市商圈和社区,由此带来体育 ...
昆山计划三年打造全省足球城市标杆
Su Zhou Ri Bao· 2025-08-05 02:40
3年内建成20所足球发展重点学校,新增各类足球场地不少于50片,累计注册业余足球队超200支 ——这是中国最强县最新发出的"足球宣言"。记者从昆山市文体广旅局获悉,近日,《昆山市足球高质 量发展三年行动计划(2025—2027年)》发布,昆山将力争到2027年,全市足球事业发展取得明显成 效,足球城市建设走在全省前列。 发展足球运动,昆山已有扎实的基础。从硬件设施来说,昆山拥有全省首座专业足球场馆,并已构 建起以昆山奥体中心、昆山市体育中心、全民健身中心为龙头,区镇足球场地为支撑,学校足球场地为 补充的三级足球场地体系,可满足不同层次需求。而人才培养方面,昆山36所学校获评全国青少年校园 足球特色学校、4所幼儿园获评全国足球特色幼儿园、1所学校获评江苏省足球后备人才示范学校,并拥 有3所苏州市体育传统(特色)学校(足球项目),形成了庞大的足球人才"蓄水池"。 根据规划,昆山将加强对足球工作的投入,成立昆山足球发展基金,重点支持青少年足球、社会足 球发展,加强国有足球场地对昆山市级青训队伍的保障支持。此外,推进足球场地建设,将体育用地纳 入国土空间规划,方便居民就近参与足球运动,并按照国家标准新建或改造一批中小 ...
巴萨 x 科比,玩潮流的球衣也要靠抢了
3 6 Ke· 2025-08-04 11:17
球衣不再是赛场装备而是连接不同文化圈层的社交货币——年轻人穿着联名球衣出现在音乐节、街头,本质是通过符号消费完成身份的自我认 同。 "单调"的足球球衣,正在迎来更多的"花样"。 球衣作为绿茵场上最具辨识度,同时也是球队文化象征的服装装备,几乎是每支球队主队球迷的必入单品之一。随着足球运动影响力破圈以及俱乐部运营 边界不断扩宽,如今球衣的生意也被注入了更多的潮流元素。 01 巴萨电商销售额翻三倍刷新纪录 作为全球最大的音乐流媒体平台,主赞助商Spotify在潮流、音乐和艺术领域的强大资源,为巴萨不断"更换"球衣奠定了基础。 数据显示,自从与Spotify建立合作关系以来,巴萨已经进行了至少六次以上的胸前标志更新。定期的球衣主题迭代和刷新,为巴萨球迷们带来了持续的新 鲜体验。 尤其是与TS的超限量联名球衣,在二级市场卖出了天价。这件限定球衣仅有1899件,发售价为399欧元(约合人民币3285元)。 在7月31日巴萨亚洲行对阵首尔FC的比赛中,巴萨众将就身穿了新赛季第二客场球衣登场——左胸经典的耐克勾形标识被科比个人LOGO"剑鞘徽 章"(Kobe Sheath)取代。 事实上,巴萨近年来在球衣使用上的动作更加频 ...
不涉假赌黑、操纵比赛 中足联发布《职业足球从业者行为守则》
Xin Jing Bao· 2025-08-04 09:24
让我们携手努力,恪守"十要十不要",从自身做起,以良好言行共筑职业足球新形象,为中国足球健康 发展贡献力量! 新京报讯 据中足联官博消息,为展现职业足球新风貌,进一步营造风清气正的行业生态,中国足球职 业联赛联合会与各职业足球俱乐部于今日共同发起《职业足球从业者行为守则》。 行业风气是足球事业的生命线。《职业足球从业者行为守则》既是所有缔约人共同维护中国足球形象、 赢得社会尊重的庄严承诺,也是行业自律的行为标杆。 中国足球职业联赛联合会 2025年8月 共同发起人 l 上海海港 上海申花 成都喜城 北京国安 山东泰山 天津津门虎 浙江俱乐部 词陶佩乐部 Q O HALE 长春亚泰 武汉三镇 普岛海牛 深圳新潮城 施州客家 世界因因此 云南玉屋 大连英博 辽宁铁人 ■庆铜梁龙 苏州东吴 佛山南狮 南通支云 石家庄功夫 广西平采 南京城市 e inform 适边龙鼎 定南移联 普岛红狮 广东广州豹 流圳普年人 肤西联合 上海恩定汇龙 大连螺域 无锡昊构 江西庐山 杭州临平吴越 温门珂维缘 北京理工 兰州脱原竞技 费安天肥 湖北昌年星 山西崇雄荣海 长春喜都 温州俱乐部 股州瑞娜 广西蓝际 昆明城星 深圳二零二八 ...