中泰证券发布研报称，预计未来公司茶业务稳健增长，线下渠道提速扩张并优化门店效率、叠加线上渠 道协同发展，大单品等策略下品牌力持续提升。近年茶业市场需求端更加多元化，供给端整合利好行业 龙头。八马茶业作为高端茶叶第一品牌，有望受益进一步提升市占率。短期来看，25年上半年收入/利 润分别同比-4%/-18%。展望25下半年，在高端消费回暖的背景下，收入利润有望企稳回升。 公开资料显示，八马茶业是国内头部知名的茶叶品牌+茶叶连锁零售渠道商供应商，产品全面覆盖中国 六大品类茶叶及茶具等产品。2024年公司在国内茶叶连锁专卖店数量排名行业第一，同时在乌龙茶和红 茶两大品类份额市场销售收入也排名第一。 智通财经APP获悉，八马茶业(06980)午后跌超10%，低见43港元，已低于招股价50港元。截至发稿，跌 10.32%，报43.26港元，成交额1161.8万港元。 ...

天眼查App显示，近日，砀山县阿甘茶业有限公司成立，法定代表人为甘海秋，注册资本50万人民币， 经营范围为一般项目：农副产品销售；食用农产品零售；食用农产品初加工；食品销售（仅销售预包装 食品）；食品互联网销售（仅销售预包装食品）；茶具销售；保健食品（预包装）销售；日用陶瓷制品 销售；初级农产品收购；食用农产品批发；茶叶种植；包装服务；包装材料及制品销售；食品进出口； 组织文化艺术交流活动；业务培训（不含教育培训、职业技能培训等需取得许可的培训）；广告制作； 广告发布；广告设计、代理；市场营销策划；会议及展览服务；养生保健服务（非医疗）；租赁服务 （不含许可类租赁服务）；非居住房地产租赁；住房租赁；体验式拓展活动及策划；休闲观光活动（除 许可业务外，可自主依法经营法律法规非禁止或限制的项目）许可项目：食品销售；食品互联网销售； 茶叶制品生产；食品生产；烟草制品零售；酒类经营；餐饮服务（依法须经批准的项目，经相关部门批 准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准）。 ...

Core Points - Shanghai Chayu Mulin Tea Industry Co., Ltd. has been established with a registered capital of 200,000 RMB [1] - The legal representative of the company is Xiong Wei [1] - The business scope includes general projects such as tea set sales, catering management, agricultural product sales, and various design services [1] - The company is also involved in licensed activities including catering services, food sales, alcoholic beverage operations, and online food sales [1]

Core Insights - The 21st China Tea Economic Annual Conference was held in Xinchang, Zhejiang, focusing on themes such as "Boosting Consumption and Rural Revitalization" [1][4] - The company Lu Zhenghao's product "Lu Zhenghao Top Grade Longjing Paper Packaging (180g)" was recognized as a "2025 Annual Tea E-commerce (JD) Word-of-Mouth Product" due to its excellent market reputation and consumer recognition [1][4] - Lu Zhenghao brand was also included in the "2025 Annual Key Tea Enterprises" list, highlighting the industry's and mainstream e-commerce platforms' authoritative recognition of its product quality and market performance [4] Industry Developments - The conference emphasized strengthening production and sales linkage and brand leadership to promote high-quality development in the tea industry [4] - Lu Zhenghao's e-commerce practices are seen as a positive reflection of this direction [4] - The company plans to deepen production and sales linkage, focus on brand leadership, and explore market opportunities to contribute to the revitalization of the tea industry [12]

Core Insights - The event "Old Brand Public Opinion Ecology and Brand Building Special Exchange" focuses on the development opportunities and challenges of traditional Chinese brands in the new era, aiming to explore the consumption potential of national goods represented by old brands and cultivate new growth points in consumption [1][3]. Group 1: Brand Development and Innovation - The event is part of the "2025 National Consumption Conference" and emphasizes the importance of integrating traditional elements with modern communication methods to enhance brand innovation and value [1][4]. - Mei Xinyu, a researcher from the Ministry of Commerce, highlighted that old brands represent traditional Chinese culture and lifestyles, gaining global recognition and becoming a consumer trend, which necessitates continuous innovation for sustained vitality [3][4]. - Zhang Jingyun, a professor at Beijing Technology and Business University, discussed five key points for old brands to transition to brand-oriented operations, including strategic transformation, system design, market expansion, mergers and acquisitions, and creating new experiences [4][6]. Group 2: Brand Reconstruction and Market Strategy - Zhu Minggang, Deputy General Manager of People Online, released a report emphasizing that the reconstruction of old brands should follow a three-layer logic: cultural depth, technological leadership, and experiential reconstruction, aiming for a sustainable economic value and cultural representation [8][9]. - The Shandong Provincial Old Brand Enterprise Association has established mechanisms to support the globalization of old brands, including overseas diagnosis and service platforms [10]. - Various industry leaders discussed the importance of innovation in meeting new consumer demands, with strategies such as optimizing service models, enhancing product quality, and embracing new marketing approaches to maintain competitiveness [12][13].

Company Overview - Baima Tea is a leading tea brand and retail chain in China, covering all six major tea categories and tea-related products [2] - In 2024, Baima Tea is expected to rank first in the number of domestic tea chain stores and hold the largest market share in both Oolong and black tea categories [2] - The company has achieved a revenue and profit CAGR of 8.6% and 16.2% respectively over the past three years, with projected revenues and net profits of 2.143 billion and 224 million yuan in 2024 [2] - Baima Tea operates three main brands: the core Baima Tea brand, the sub-brand Xinjihua focusing on high-end Pu'er tea, and the newly established sub-brand Wanshanhong targeting younger consumers [2] Industry Landscape - The high-end tea market is growing faster than the overall market, with a projected market size of 325.8 billion yuan in 2024 and a high-end segment expected to reach 103.1 billion yuan [3] - The high-end tea market is anticipated to grow at a CAGR of 5.6% from 2024 to 2029 [3] - The Chinese tea market is characterized by a long-standing issue of "having categories but no brands," leading to a highly fragmented high-end tea market with a CR5 of approximately 5.6% in 2024 [3] - Baima Tea is expected to hold a market share of about 1.7% in the high-end tea market in China, ranking first [3] Brand Development - Baima Tea is recognized for its deep cultural heritage, being led by a descendant of a 300-year-old tea-making family and inheritor of the Intangible Cultural Heritage of Tieguanyin tea [4] - The company has established a strong brand image as a high-end tea brand in China, with a nationwide sales network covering various city tiers [4] - By mid-2025, Baima Tea plans to have a total of 3,585 stores, with 90% being franchise stores [4] - The company has successfully created a flagship product, "Saizhenzhu," which addresses consumer choice anxiety in the tea market [4] Future Growth Drivers - The company plans to increase its store penetration by adding 1,500 new stores within three years and upgrading existing stores to enhance customer experience and sales efficiency [5] - Baima Tea aims to strengthen its flagship product strategy and expand its product matrix to cover various price ranges and consumer demographics [5] - The company is exploring the development of pure tea beverages and expanding sales channels to establish Baima Pure Tea as a new growth point [5]

Core Points - Rizhao Lanfeng Tea Industry Co., Ltd. has been established with a registered capital of 200,000 RMB [1] - The legal representative of the company is Yuan Anxiu [1] - The company's business scope includes food sales, tobacco retail, food internet sales, food production, tea product production, alcohol business, and catering services [1] Business Scope - Licensed projects include food sales, tobacco products retail, food internet sales, food production, tea product production, alcohol business, and catering services [1] - General projects encompass cultural and artistic exchange activities, initial processing of edible agricultural products, chess room services, tea set sales, wholesale of arts and crafts, agricultural product sales, packaging materials sales, tea planting, sales of packaging equipment, scenic area management, retail of edible agricultural products, daily necessities sales, wholesale of edible agricultural products, vegetable planting, manufacturing of specialized equipment for food, alcohol, beverages, and tea production, furniture sales, daily goods sales, internet sales (only pre-packaged food), office supplies sales, retail of arts and crafts, flower planting, sales of building ceramic products, and internet sales (excluding items requiring permits) [1]

第二十一届中 转自：新华财经 11月27日，以"多元协同联动·激发消费活力"为主题的第二十一届中国茶业经济年会经贸洽谈会在浙江新昌举办。本次活动汇聚了全国主要产茶区的政府代 表、龙头茶企负责人、行业专家，以及电商、供应链和零售创新领域的跨界嘉宾，共同探讨茶业发展新机遇，绘就产业消费振兴新蓝图。 国茶业经济年会经贸洽谈会现场 创新机制：从"展示场"升级为"对接枢纽" 本届洽谈会突破传统模式，在架构上实现双重创新。 在空间规划上，大会首创以"经贸精准定位"为导向的茶席布局，将产区政府、龙头企业、渠道商、投资方等进行精准匹配，使每个茶席成为一个高效的微型 对接平台，显著提升了洽谈的精准度与合作成功率。 百度电商全国负责人朱炜佳 经贸会现场 在参会阵容上，大会展现出强大的"磁场效应"，不仅吸引了零售巨头胖东来与科技领军企业百度等跨行业领军者亲临现场，更有一批在供应链、品牌营销、 数字技术等领域的配套服务骨干企业安徽捷迅光电技术有限公司、浙江甲骨文超级码科技股份有限公司、中能达（厦门）自动化科技有限公司、忆美园（福 建）农业开发有限公司、石家庄正定国际小商品城集团有限公司、福州九宫格包装有限公司、恒福茶文化股份有限公司 ...

Core Insights - Shenzhen Yexiangzhuang Tea Industry Co., Ltd. has been established with a registered capital of 1 million RMB [1] - The legal representative of the company is Duan Jinwen [1] Business Scope - The company’s business activities include tea planting, tea utensils sales, packaging services, and internet sales (excluding items requiring permits) [1] - Additional activities encompass wholesale of arts and crafts, leisure tourism activities, sales of agricultural products, and initial processing of edible agricultural products [1] - The company is also involved in cultural and artistic exchange activities, second-hand daily goods sales, and supply chain management services [1]

Core Viewpoint - A new individual business named Yiyang Hexi District Fuxingxiang Tea Industry has been established, focusing on various food and beverage sales, including tea and health products [1] Company Summary - The legal representative of the newly established business is Gong Meiying [1] - The registered capital of the company is 50,000 RMB [1] - The business scope includes licensed projects such as food sales, internet food sales, and alcoholic beverage operations [1] Industry Summary - The company is involved in general projects like the sale of health food (pre-packaged), retail and wholesale of edible agricultural products, and initial processing of agricultural products [1] - Additional offerings include sales of tea sets, daily ceramics, daily necessities, and various arts and crafts [1] - The business also provides non-medical health and wellness services, including traditional Chinese medicine health services and health consulting [1]