Core Viewpoint - The article discusses the launch of a co-cultivation experiment of tea and agarwood in Guxiang Town, aiming to innovate traditional planting methods and promote ecological and economic development in the region [12][15][20]. Group 1: Project Overview - The co-cultivation experiment of wild tea and agarwood is initiated by the Guxiang Town Rural Technology Special Commissioner team in collaboration with local village revitalization teams [2][3]. - The project involves the donation of 300 high-quality wild tea plants, including varieties like Wuye Dancong and Baiyun tea, to enhance local tea industry innovation [4][6][8]. Group 2: Objectives and Benefits - The experiment aims to optimize the ecological environment while providing new pathways for specialty tea products, contributing to the cooperative's development [12][13]. - It is part of a broader initiative to implement high-quality development projects in rural areas, focusing on ecological and distinctive transformations in the tea industry [15][17]. Group 3: Methodology and Sustainability - The wild tea has been selected through long-term research to adapt to local ecosystems, enhancing tea quality through ecological complementarity in the co-cultivation model [19][20]. - This initiative embodies the principle that "lucid waters and lush mountains are invaluable assets," promoting sustainable development by integrating natural resource protection with specialty industry cultivation [21][22][23].

Group 1 - The event aims to promote tourism in Anxi, focusing on the cultural heritage of Tieguanyin tea and local attractions [1][6][8] - Participants will explore various sites including the Anxi Tieguanyin Group, Baima Tea Industry, and cultural landmarks such as the Anxi Wenmiao and Qing Shui Yan Scenic Area [10][13][19] - The event is free for selected university students, covering transportation, accommodation, and insurance costs [29] Group 2 - The activity is targeted at university students, particularly those involved in cultural tourism, tea education, and social media content creation [4][23] - Participants are required to have a certain level of social media influence and creativity, with a preference for students from specific regions [23][25] - The event will include professional guidance from experienced mentors in media and communication [25]

5月21日，第六个"国际茶日"，新华社财经面对面栏目走进大益，对话大益集团董事长、总裁张亚峰女士，探讨茶文化、茶产业、茶科技"三茶"统筹发 展，揭示大益引领中国茶业高质量发展的战略。 云南是我国重点茶区，茶产业规模居全国前列，2024年底茶园面积稳定在800万亩左右，有机认证茶园面积全国第一。经过85年的发展，大益在云南成长 为中国茶产业领导品牌，近年以科技引领产业创新，以新质生产力推动产业高质量发展。 茶文化 以"茶"为介，传道授业 茶文化是中国文化亮丽名片，承载中华民族精神特质与生活智慧。大益茶道是中国茶道文化样板，上承中华数千年茶文化精髓，下开职业茶道师资格认证 先河。2010年大益茶道院成立，结合传统文化与现代运作方式，培养茶道人才、弘扬茶道文化、传播人文精神。 大益茶道尊陆羽为宗师，以"惜茶爱人"为宗旨，有完整系统的茶道体系，建立教学、考试、评级等规范与规则系统。自成立以来，在全国及海外开办数百 期茶道研修班，培养学员逾三万人。 茶科技是产业升级、质量变革的关键支撑。大益集团以"科技兴企"为理念，在茶科技领域探索创新，第三代发酵技术"微生物制茶法"为普洱茶产业注入新 活力，让产业标准化、品质化发展成 ...

Core Viewpoint - The traditional tea industry is exploring a new path for high-quality development through product innovation, cultural empowerment, and cross-industry integration, as showcased at the 2025 Beijing International Tea Expo [1] Group 1: Product Innovation - Innovative tea products such as jasmine tea beer and tea-flavored snacks are gaining popularity, with companies like Wu Yutai experiencing rapid sales growth [2][3] - The tea industry is diversifying its product structure, with deep-processed products and new tea beverage formats driving overall industry value [3] - New tea drinks made from high-quality ingredients are attracting consumer interest, contributing to increased sales for many tea companies [4][5][6] Group 2: Market Growth - The new tea beverage market in China has seen rapid growth, with market size exceeding 1.2 trillion yuan in 2022 and projected to surpass 2 trillion yuan by 2024, alongside an increase in the number of stores from 500,000 to nearly 650,000 [7] - The new tea beverage industry consumed over 200,000 tons of tea in 2022, contributing approximately 20 billion yuan to the tea industry's first production value [7] Group 3: Consumer Trends - The primary consumers of new tea beverages are aged 22 to 40, seeking experiential consumption that provides emotional value [8] - There is a growing preference among younger consumers for healthier options, such as low-sugar and no-sugar beverages, leading to significant growth in the no-sugar beverage market [9][10] Group 4: Cultural Integration - Cultural empowerment is becoming a consensus in the industry, with brands integrating traditional culture with contemporary trends to attract younger consumers [11] - Companies like Nayuki and others are creating immersive cultural experiences through their products, enhancing consumer engagement [11] Group 5: International Expansion - The new tea beverage industry is rapidly expanding into international markets, with brands like Mixue and Heytea opening stores in Southeast Asia, the US, and other regions [12][13] - The tea industry is embracing modern changes while maintaining its cultural heritage, showcasing the evolution of Chinese tea on a global stage [13]

从化五指山下的 六秩茶香｜挖掘 私藏粤茶⑨_南 方+_南方plus 开栏语：广东既 有凤凰单丛、英 德红茶等驰名 IP，也藏着不少 小众茶品。它们 或工艺独特，或 风味罕见，虽未 声名远播，却是 茶人私藏珍宝。 即日起，南方农 村报、南方+茶 业频道推出"挖 掘私藏粤茶"系 列报道，邀您一 同拨开迷雾，探 寻独特茶香。 在广州从化流溪 河国家森林公园 五指山景区的云 雾深处，藏着一 款跨越半个世纪 的岭南佳茗。它 扎根于国家级生 态景区的灵秀山 水间，以六十年 制茶厂的传承匠 心，在手工炒制 的烟火气中淬炼 出独一无二 的"从化味道" 。 这是大自然馈赠 从化的珍贵礼物 ——流溪绿茶。 从化流溪河五指山景区间，200亩茶园隐于层峦叠嶂中。施悦谋 摄 负离子爆表的茶 香摇篮 沿着蜿蜒的山路 前行，来到一个 山 坳 ， 在 海 拔 800米处，两边 丘陵颇为陡峭， 只见茶树顺着山 势整齐铺开，放 眼望去，满坡的 翠绿生机勃勃。 这里便是流溪绿 茶的生长地—— 五指山茶园。 从化流溪河五指 山海拔1092米， 五座主峰形似伸 展的手掌，形 成"环山抱水"的 独特地貌，森林 覆盖率达98%， 年平均气温不到 20℃， ...

近现代以来,客家炒绿在工业化浪潮中赓续文脉、破局立新。梅州提出以"客家炒绿"为主导产品,发展茶 产业的总体思路,以科学标准重塑传统工艺,梅州市农林科学院联合茶企制订《客家炒绿》团体标准, 将"一芽二三叶"的采摘规范与"分段火工调控"的核心工艺参数纳入现代质量管理体系,建立标准化生产 模式,推动客家炒绿工艺创新与品质升级,更于2022年成功申报市级非物质文化遗产,实现技艺活态传承与 产业升级的双向赋能。尤为瞩目的是,当代茶人将非遗基因注入时代语境——从"客家炒绿炭烧奶茶"的 创新研发到茶园认养、茶旅融合模式的探索,从国际茶博会上的文化推介到"茶韵食青"文旅活动的全域 铺展,客家炒绿正以"一片叶子"为支点,撬动梅州乡村振兴与文化自信的深层共振。 千年客家炒绿史,承载着客家族群与自然共生的精神智慧,从传统制茶技艺的淬炼到文化基因的赓续,为梅 州实施"百千万工程"注入了深厚的文化动能。值此国际茶日之际,梅州市将于6月6日在北京举办2025梅 州客家炒绿品牌推介会,活动以"赏汉茶化石 品客家炒绿"为主题,传播客家炒绿饮用文化价值与健康属性, 着力推动梅州茶企与全国渠道商深化战略合作,助推客家炒绿从岭南非遗蝶变为全国性地 ...

Group 1 - The 2025 Beijing International Tea Expo and related events aim to enhance tea consumption and showcase the achievements of the Chinese tea industry, with a focus on high-end tea brands [1][2] - The event features a 30% first-time exhibitor rate, indicating a diverse and innovative gathering across regions and tea varieties [1] - The theme of the event is "Connecting through Tea," emphasizing cultural exchange and the promotion of tea as a global beverage [1][2] Group 2 - The event includes various activities such as the "Three Tea Coordination - Tea Aroma and Porcelain Charm" special promotion and commemorative events for significant tea varieties [2] - The Quanzhou theme pavilion will enhance interactivity and experience, showcasing tea, fragrance, and porcelain craftsmanship [2] - Local governments, including those from Fuzhou and Suzhou, will host specialized promotion events to further highlight regional tea characteristics [2][3] Group 3 - The collaboration between Beijing's Xicheng District and Quanzhou focuses on optimizing tea industry layout and integrating new technologies and business models [3] - Quanzhou's tea industry has expanded to 800,000 acres of tea gardens, with developments in packaging, manufacturing, logistics, and tourism [3] - The event is part of a broader initiative by multiple government departments to promote food and beverage culture across ten cities in China [1][2]

Core Insights - The "Future Tea Development Trend Forum" focused on exploring pathways for the tea industry amidst challenges in industry structure, consumer demand, and technological changes [2][4][6] - Key strategies discussed include cultural leadership, industrial upgrading, and technological innovation to enhance the tea industry's global competitiveness [2][4][7] Group 1: Industry Trends and Strategies - Zhejiang's tea industry emphasizes a "Longjing Tea+" brand matrix to promote tea culture globally [2] - Anhua County's tea industry focuses on digital preservation of traditional techniques and ecological coexistence through innovative planting models [4] - AI technology is reshaping the tea industry by enhancing precision agriculture and market prediction capabilities [7][9] Group 2: Market Opportunities and Consumer Insights - The tea industry is encouraged to leverage cultural confidence and cross-border e-commerce to drive domestic and international market cycles [11][13] - New consumer trends indicate a shift towards health-oriented and innovative tea products, particularly among younger demographics [24][43] - E-commerce and supermarket channels are emerging as key growth drivers, with a focus on efficiency, transparency, and appealing to younger consumers [15][22][32] Group 3: Supply Chain and Retail Innovations - Supermarkets are adopting strategies such as independent display areas and direct sourcing to enhance operational efficiency and consumer trust [26][28] - Data-driven approaches are being utilized to identify consumer preferences and optimize product offerings in the tea market [28][30] - The integration of cultural elements and modern marketing strategies is crucial for attracting younger consumers and enhancing brand value [44][46] Group 4: Future Outlook and Industry Collaboration - The tea industry is expected to transition from a gift-oriented market to everyday consumption, with a focus on global market expansion [32][46] - Collaborative efforts among producers, retailers, and technology providers are essential for addressing industry challenges and driving growth [32][46] - The forum highlighted the importance of continuous innovation and adaptation to meet evolving consumer demands and market dynamics [46]

Core Insights - Eight Horses Tea has submitted a listing application to the Hong Kong Stock Exchange, drawing significant attention to the Chinese tea industry and highlighting its unique franchise model as a key focus in the prospectus [1] Group 1: Franchise Model and Market Position - The franchise model implemented by Eight Horses Tea since 2007 has become a crucial pillar of its sales network, addressing the long-standing issues of low concentration and fragmentation in the Chinese tea market [3] - As of now, Eight Horses Tea operates over 3,500 offline stores across all provinces in mainland China, enhancing its bargaining power and operational efficiency through centralized procurement and logistics [3] - The company has been recognized as the "No. 1 in National Sales of High-end Chinese Tea" by Sullivan for 2024, reflecting its growing market share [3] Group 2: Support for Franchisees - Eight Horses Tea maintains a high-end brand positioning and implements a comprehensive support strategy for franchisees, including rigorous selection processes and extensive training programs [4] - The company has established 11 training bases in eight cities, focusing on various key areas such as consumer insights, product knowledge, and sales techniques to enhance franchisee capabilities [4] - In supply chain management, Eight Horses Tea collaborates with quality tea farmers and has modernized production facilities to ensure product quality and efficient logistics [4] Group 3: Performance Metrics - The prospectus indicates a stable and strong franchisee network, with the number of franchisees achieving average annual sales exceeding 2 million increasing from 80 in 2022 to 87 in 2023 [5] - As of September 30, 2024, 54.4% of franchisees have been in partnership with Eight Horses Tea for over three years, significantly above the industry average [5] - The average number of stores opened by each franchisee has reached 2.6, with some franchisees operating over 100 stores, showcasing the attractiveness of the franchise model [5] Group 4: Future Prospects - If Eight Horses Tea successfully lists on the capital market, it will leverage enhanced funding and resources to further upgrade its franchise model and elevate its brand, potentially driving more opportunities for the Chinese tea industry [7]

Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].