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实体商业“人财两旺” 春节假期北京重点监测商业企业累计实现销售额84.5亿元
Bei Jing Shang Bao· 2026-02-23 09:22
Group 1 - The total sales during the 2026 Spring Festival holiday in Beijing reached 8.45 billion yuan, with a year-on-year growth of 12.4% in physical retail sectors [1] - The foot traffic in 60 key commercial districts during the holiday was 51.09 million, representing a year-on-year increase of 5.8%, while the total consumption amount reached 15.43 billion yuan, up by 2.2% [1] - Various promotional activities, including the "Happy New Year · Colorful Seasons" theme event, were organized to stimulate consumption, with 83 million yuan in Spring Festival consumption vouchers distributed [1] Group 2 - During the holiday, 1.278 million qualifications for subsidies on home appliance upgrades and digital products were issued, ensuring sufficient supply for consumer demand [2] - The "Prize Invoice" pilot program was launched across Beijing, Tianjin, and Hebei, significantly enhancing regional consumption potential, with participation reaching 4.489 million people and nearly 4 million winning invoices [2]