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秋假秋游让秋冬之交旅游市场“热起来”
Xin Hua Wang· 2025-11-24 14:27
Core Insights - The domestic travel market in China is experiencing an unexpected surge in autumn and winter tourism due to the implementation of autumn and snow holidays in various regions, which has extended the travel season beyond the traditional peak periods [1][4][6] Group 1: Travel Trends - The Shanghai Lego Park has seen a significant increase in visitor numbers, with ticket sales sold out for several days, and hotel occupancy rates remaining high due to a 200% increase in visitors from Zhejiang province during the autumn holiday [1][4] - Shanghai Haichang Ocean Park received over 60,000 visitors from Jiangsu and Zhejiang provinces during the autumn holiday, with hotel revenue increasing by over 40% year-on-year [4][6] - The upcoming release of "Zootopia 2" has led to new activities at Shanghai Disneyland, attracting more families to visit the park [4][6] Group 2: Impact of Holidays - The introduction of autumn holidays has positively impacted various tourism sectors, including educational and cultural tourism, leading to increased bookings for travel packages and related services [6][7] - The implementation of autumn and spring holidays has been well-received by families, with a notable increase in travel bookings, such as a 39% rise in tourism product reservations in Sichuan following the announcement of the autumn holiday [6][7] - Experts suggest that local governments should leverage their unique resources and seasonal characteristics to create differentiated tourism products, enhancing the overall travel experience and maximizing consumer spending potential [6][7]