今年以来，新沂市草桥镇锚定乡村振兴总要求，以环境提升筑牢发展基础、以产业为核激活增收动能、 以文化为本传递温暖关怀，将"实干"二字深植发展脉络，着力打造宜游、宜居、宜业的和美乡村。 基础设施升级，筑牢宜居根基。走进草桥镇林庄村和苗圩村，和美乡村项目正在忙碌施工中，原本狭窄 的道路如今宽敞平整。道路两侧，工人们正在对绿化带地砖进行铺设，预计12月底竣工，后期将重点实 施空间整治与村庄绿化美化等项目。今年以来，依托和美乡村建设，草桥镇聚焦群众生产生活痛点，持 续加大投入力度，大力推进乡村道路改造提升工程，部分区域加装了主路灯、景观灯，保障夜间出行安 全。同时，污水管道铺设工程也已完工，切实解决了辖区排水不畅和水质污染等问题；基础设施建设加 强，公园、垂钓中心等功能区域逐步完善。此次改造突出了红色文化，注重以文化人、以德育人，充分 利用废旧砖瓦、石磨等老物件，营造浓厚的乡土特色氛围。同时，配备专业清运队伍，建立"户分类、 村收集、镇转运"的垃圾处理体系，实现垃圾日产日清；推进农村厕所革命，优化卫生厕所改造工艺， 完善后续管护机制，切实改善农村卫生条件，让村民生活更便捷、更舒心。 乡村振兴，产业发展是关键。草桥镇围绕 ...

Group 1 - The core event was the launch of the "Zhenxiang" platform at the 2025 Guangdong International Tourism Industry Expo, showcasing 300 homestay packages [9][45] - The live broadcast event attracted over 10,000 viewers and featured a "0 yuan stay" lottery that generated significant excitement among participants [3][23] - The platform aims to provide a comprehensive service system integrating rural tourism resources across Guangdong, with over 300,000 registered users and more than 1,000 businesses [45][48] Group 2 - The live broadcast highlighted various homestays catering to different needs, such as family-friendly options and romantic getaways, ensuring a wide range of choices for potential customers [18][20] - The event also included a simultaneous live broadcast promoting "Guangdong Sanbao," featuring local health products and their benefits, further enhancing the appeal of regional specialties [34][39] - The initiative is seen as a way to invigorate rural economic development by connecting urban and rural areas through digital platforms [48]

Core Viewpoint - The "Zhenxiang" platform has officially launched, aiming to enhance the high-quality development of rural culture and tourism through a "media+" approach [1][7][9]. Group 1: Platform Launch and Features - The "Zhenxiang" platform was launched on August 1, 2023, and is positioned as a "smart hub" for rural tourism, focusing on urban-rural integration [7][13]. - Since its trial operation, "Zhenxiang" has attracted 300,000 registered users and over 1,000 businesses, with an average of 60,000 daily users engaging in "cloud tourism" [10][11]. - The platform emphasizes three dimensions: user experience optimization, resource integration, and content innovation, including features like accommodation booking, food maps, and travel planning [14][17][18][21]. Group 2: Strategic Initiatives and Collaborations - The launch event included the introduction of the "Ring Two Mountains" hospitality package, which aims to provide an integrated solution for the hospitality sector through media promotion, brand collaboration, and precise marketing [30][32]. - A strategic partnership agreement was signed with seven leading organizations across agriculture, culture, tourism, investment, design, technology, and associations, marking a significant step in resource integration [34][36][37]. - The establishment of the first "Media + Rural Operation Empowerment Center" aims to provide consulting, resource matching, and project incubation services to rural operators [39][41]. Group 3: Expert Insights and Future Directions - Experts highlighted the importance of market-driven mechanisms in revitalizing rural areas, drawing lessons from Zhejiang's "Ten Thousand Project" to inform Guangdong's sustainable development strategies [49][50]. - The platform is seen as a catalyst for systemic innovation in rural management, with potential implications for media's role in rural revitalization [59][60][66].