Group 1 - The core event was the launch of the "Zhenxiang" platform at the 2025 Guangdong International Tourism Industry Expo, showcasing 300 homestay packages [9][45] - The live broadcast event attracted over 10,000 viewers and featured a "0 yuan stay" lottery that generated significant excitement among participants [3][23] - The platform aims to provide a comprehensive service system integrating rural tourism resources across Guangdong, with over 300,000 registered users and more than 1,000 businesses [45][48] Group 2 - The live broadcast highlighted various homestays catering to different needs, such as family-friendly options and romantic getaways, ensuring a wide range of choices for potential customers [18][20] - The event also included a simultaneous live broadcast promoting "Guangdong Sanbao," featuring local health products and their benefits, further enhancing the appeal of regional specialties [34][39] - The initiative is seen as a way to invigorate rural economic development by connecting urban and rural areas through digital platforms [48]

Core Viewpoint - The "Zhenxiang" platform has officially launched, aiming to enhance the high-quality development of rural culture and tourism through a "media+" approach [1][7][9]. Group 1: Platform Launch and Features - The "Zhenxiang" platform was launched on August 1, 2023, and is positioned as a "smart hub" for rural tourism, focusing on urban-rural integration [7][13]. - Since its trial operation, "Zhenxiang" has attracted 300,000 registered users and over 1,000 businesses, with an average of 60,000 daily users engaging in "cloud tourism" [10][11]. - The platform emphasizes three dimensions: user experience optimization, resource integration, and content innovation, including features like accommodation booking, food maps, and travel planning [14][17][18][21]. Group 2: Strategic Initiatives and Collaborations - The launch event included the introduction of the "Ring Two Mountains" hospitality package, which aims to provide an integrated solution for the hospitality sector through media promotion, brand collaboration, and precise marketing [30][32]. - A strategic partnership agreement was signed with seven leading organizations across agriculture, culture, tourism, investment, design, technology, and associations, marking a significant step in resource integration [34][36][37]. - The establishment of the first "Media + Rural Operation Empowerment Center" aims to provide consulting, resource matching, and project incubation services to rural operators [39][41]. Group 3: Expert Insights and Future Directions - Experts highlighted the importance of market-driven mechanisms in revitalizing rural areas, drawing lessons from Zhejiang's "Ten Thousand Project" to inform Guangdong's sustainable development strategies [49][50]. - The platform is seen as a catalyst for systemic innovation in rural management, with potential implications for media's role in rural revitalization [59][60][66].