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旅博会现场“真乡”了!数字赋能乡游引发关注热潮
Nan Fang Nong Cun Bao· 2025-09-14 05:04
旅博会现场"真 乡"了!数字赋 能乡游引发关注 热潮_南方+_南 方plus "我们不仅要让 城市发现乡村的 美,也要让乡村 接得住城市的 单。"9月13日, 在2025广东国际 旅游产业博览会 同期举办的第六 届广东民宿集群 产业推介大会 上,南方农村报 社真乡平台内容 总监马千里介 绍,作为全国首 个乡村旅游服务 平台,"真乡"通 过构建乡村旅 游"数字基础设 施",以"媒体 +"深度融合赋能 农文旅产业高质 量发展。 严谨选拔,最终 16家优秀民宿脱 颖而出,分别获 评省级白金、金 牌与银牌等级。 评审专家严格依 照《非遗主题民 宿评价规范》 (T/GDTAS 005 —2023),从非 遗主题元素、特 色文化符号呈现 到非遗体验活动 设计等多个维度 非遗民宿评定树 立行业标杆 推介大会上, 2025年广东省非 遗等级民宿贯标 授牌仪式同步举 行,南方农村报 社党委委员、副 主编洪继宇为获 评单位正式授 牌。据介绍,该 活动是"真乡"积 极参与行业共 建,推动行业标 准化与品质化的 一大举措。 今年5月,"真 乡"联合广东省 旅游协会标准委 员会、广东旅粤 家民宿学院等单 位发起2025年广 东省非遗民 ...
手信+文旅完美邂逅!广东三宝亮相广东旅博会
Nan Fang Nong Cun Bao· 2025-09-13 12:00
Core Viewpoint - The Guangdong Three Treasures, featuring traditional health products, showcased their offerings at the Guangdong International Tourism Industry Expo, emphasizing the integration of cultural tourism and local specialties [1][3][25]. Group 1: Event Overview - The Guangdong International Tourism Industry Expo took place from September 12-14, 2025, at the Canton Fair Exhibition Center [2][3]. - The Guangdong Three Treasures participated in the event, highlighting their products in the cultural tourism integration pavilion [6][13]. Group 2: Product Highlights - The Guangdong Three Treasures include three major geographical indication products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, all selected for their health benefits and authenticity [7][9][30]. - Xinhui Chenpi is renowned for its traditional production methods and is often referred to as "one tael of Chenpi is worth one tael of gold" [9][10]. - Huaju Hong, known as "Southern Ginseng," is produced in the unique soil of Maoming [10][11]. - Chunsan Ren is recognized for its digestive benefits and is sourced from the premium production area of Panlong [11]. Group 3: Marketing and Engagement - The Guangdong Three Treasures utilized various promotional methods, including live streaming, product tasting, and interactive engagement to enhance visitor experience [14][18][20]. - The live streaming sessions featured detailed explanations of the products' origins and health benefits, generating significant audience interaction [16][18]. - The event attracted many visitors who were eager to sample the products, particularly the Xinhui Chenpi water, which received positive feedback [21][23]. Group 4: Economic Impact - The collaboration with the "True Village" platform aims to create a "homestay + handcraft" model, enhancing the appeal of rural tourism and local products [24][25]. - The True Village platform has developed a service system that integrates online and offline resources, connecting over 300,000 registered users and more than 1,000 businesses [27][29]. - This initiative is expected to inject new vitality into rural economic development while promoting Guangdong's agricultural quality [26][30][31].
订民宿,上真乡!真乡携300份民宿大礼包亮相广东旅博会
Nan Fang Nong Cun Bao· 2025-09-13 04:32
Group 1 - The core event was the launch of the "Zhenxiang" platform at the 2025 Guangdong International Tourism Industry Expo, showcasing 300 homestay packages [9][45] - The live broadcast event attracted over 10,000 viewers and featured a "0 yuan stay" lottery that generated significant excitement among participants [3][23] - The platform aims to provide a comprehensive service system integrating rural tourism resources across Guangdong, with over 300,000 registered users and more than 1,000 businesses [45][48] Group 2 - The live broadcast highlighted various homestays catering to different needs, such as family-friendly options and romantic getaways, ensuring a wide range of choices for potential customers [18][20] - The event also included a simultaneous live broadcast promoting "Guangdong Sanbao," featuring local health products and their benefits, further enhancing the appeal of regional specialties [34][39] - The initiative is seen as a way to invigorate rural economic development by connecting urban and rural areas through digital platforms [48]
“媒体+”赋能“百千万工程”,真乡助力斗门农文旅发展迎新机
Nan Fang Nong Cun Bao· 2025-09-05 14:32
Core Viewpoint - The "Media+" initiative aims to empower the integration of agriculture, culture, and tourism in Doumen Town, promoting high-quality development and resource collaboration [5][7][49]. Group 1: Event Overview - The "Media+ Empowerment of the 100 Million Project" conference was held in Zhuhai on September 5, focusing on the integration of agriculture, culture, and tourism in Doumen Town [2][4]. - The event was co-hosted by the Doumen Town People's Government, Zhuhai Agricultural Investment Holding Group, and Southern Rural News, gathering nearly 100 local industry businesses [3][4]. Group 2: Objectives and Strategies - The initiative aims to deepen the implementation of the "Media+" concept, integrating various resources to support the high-quality development of Doumen's agricultural and cultural tourism industries [5][7]. - The Doumen Town government has released guidelines to build a market system for agricultural products, focusing on "Media+Culture" and "Media+Life" as two main pathways for integration [10][11]. Group 3: Platform Development - The "Zhenxiang" platform, developed by Southern Rural News, aims to connect urban tourists with rural experiences, offering features like boutique routes, ancient villages, and local cuisine [21][22]. - The platform has attracted 300,000 registered users and over 1,000 businesses, with 100,000 daily users exploring rural offerings, providing significant exposure and sales opportunities for businesses [29][30][32]. Group 4: Support for Local Businesses - The platform offers a first-year commission waiver for successful business entrants, reducing barriers to entry and providing support through traffic allocation, event empowerment, and training [26][27]. - Local business representatives expressed strong interest in the platform, highlighting the potential for promoting traditional products and enhancing cultural experiences for visitors [43][44][46]. Group 5: Future Prospects - The successful hosting of the conference and the promotion of the "Zhenxiang" platform are expected to bring new development opportunities to Doumen's agricultural and cultural tourism sectors [48]. - The "Media+" empowerment is transitioning from concept to practice, becoming a tangible approach to advancing the integration of agriculture, culture, and tourism in rural areas [49].
刘洪盛:以“真乡”平台强化乡村运营,推动乡村资源增值增效
Nan Fang Nong Cun Bao· 2025-08-04 02:03
Core Viewpoint - The "Zhenxiang" platform aims to enhance rural operations and promote the value and efficiency of rural resources, transforming "beautiful villages" into "beautiful economies" to drive wealth for villagers [2][6][68]. Group 1: Platform Launch and Objectives - The "Zhenxiang" platform, the first rural tourism service platform in the country, was officially launched to support the "Hundred Thousand Project" and empower high-quality development in agriculture, culture, and tourism [7][10]. - The platform introduces a "one platform, three carriers" service system to promote the natural beauty, cultural heritage, and local specialties of Guangdong's villages, encouraging tourism and deep integration of agriculture and culture [14][15]. Group 2: Resource Utilization and Economic Development - The focus of the "Hundred Thousand Project" should be on excavating and revitalizing idle rural resources to convert ecological advantages into economic and developmental advantages [5][52]. - Guangdong's rich natural conditions, including a forest coverage rate of 53.03% and significant agricultural outputs, provide a strong foundation for developing rural industries [17][18][21]. Group 3: Consumer Potential and Market Dynamics - Guangdong's consumer potential is a significant driver for rural operations, with a projected population of 127.8 million and a per capita consumption expenditure of 35,818 yuan, surpassing the national average [28][26]. - The province's cultural heritage, including Cantonese, Hakka, and Chaoshan cultures, plays a crucial role in enhancing rural operations and supporting the "Hundred Thousand Project" [31][32]. Group 4: Challenges and Strategies in Rural Operations - The key challenge in rural operations is the integration and scientific transformation of resources, particularly in the context of urbanization leading to "hollow villages" [35][34]. - Strategies for effective rural operations include collaborative development, strengthening benefit-sharing mechanisms, and ensuring continuous income growth for farmers [39][42][46]. Group 5: Talent Development and Community Engagement - The emergence of the "rural operation manager" profession highlights the need for skilled individuals to lead rural revitalization efforts, with plans to train over a thousand rural "CEOs" in Guangdong [58][59]. - Engaging local communities and fostering a sense of ownership among villagers is essential for sustainable rural development, emphasizing that everyone can contribute to rural operations [61][64].
“真乡”平台正式上线!以“媒体+”开启农文旅高质量发展新篇章
Nan Fang Nong Cun Bao· 2025-08-01 14:33
Core Viewpoint - The "Zhenxiang" platform has officially launched, aiming to enhance the high-quality development of rural culture and tourism through a "media+" approach [1][7][9]. Group 1: Platform Launch and Features - The "Zhenxiang" platform was launched on August 1, 2023, and is positioned as a "smart hub" for rural tourism, focusing on urban-rural integration [7][13]. - Since its trial operation, "Zhenxiang" has attracted 300,000 registered users and over 1,000 businesses, with an average of 60,000 daily users engaging in "cloud tourism" [10][11]. - The platform emphasizes three dimensions: user experience optimization, resource integration, and content innovation, including features like accommodation booking, food maps, and travel planning [14][17][18][21]. Group 2: Strategic Initiatives and Collaborations - The launch event included the introduction of the "Ring Two Mountains" hospitality package, which aims to provide an integrated solution for the hospitality sector through media promotion, brand collaboration, and precise marketing [30][32]. - A strategic partnership agreement was signed with seven leading organizations across agriculture, culture, tourism, investment, design, technology, and associations, marking a significant step in resource integration [34][36][37]. - The establishment of the first "Media + Rural Operation Empowerment Center" aims to provide consulting, resource matching, and project incubation services to rural operators [39][41]. Group 3: Expert Insights and Future Directions - Experts highlighted the importance of market-driven mechanisms in revitalizing rural areas, drawing lessons from Zhejiang's "Ten Thousand Project" to inform Guangdong's sustainable development strategies [49][50]. - The platform is seen as a catalyst for systemic innovation in rural management, with potential implications for media's role in rural revitalization [59][60][66].
铁岗红了!广东新业态首个“小红村”(铁岗村)培育计划正式启动
Nan Fang Nong Cun Bao· 2025-07-24 10:31
Group 1 - The "Little Red Village" cultivation plan in Tiegang Village, Guangdong, has officially launched, marking the first of its kind in the province [4][25][56] - The initiative aims to integrate agricultural, cultural, and tourism development in Tiegang Village, aligning with the provincial and municipal high-quality development projects [3][16][18] - The collaboration with the social media platform Xiaohongshu is intended to enhance rural vitality and break down barriers between traditional rural operations and digital media [6][7][23] Group 2 - The plan is part of a broader strategy to leverage media capabilities for rural revitalization, emphasizing the importance of brand development alongside industrial support [25][26][79] - Tiegang Village has been recognized as a model village under the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, receiving high praise from provincial leaders [18][27] - The establishment of the "Tiegang Treasure Master Academy" aims to cultivate local talent with new media and brand operation skills, contributing to sustainable rural development [66][69] Group 3 - The "Little Red Village Supermarket" has been launched to connect local agricultural products with consumers, enhancing the visibility of regional specialties [72][76] - The initiative seeks to create a dual empowerment effect between rural tourism and agricultural product branding, promoting a comprehensive development model [76][79] - Strategic partnerships have been formed with local tourism companies to enhance digital transformation and resource sharing in rural tourism [93][94]
征集地道好鸡!首届真乡“清远吃鸡榜”报名通道正式开启
Nan Fang Nong Cun Bao· 2025-07-23 02:00
Group 1 - The core event is the launch of the first "Qingyuan Chicken List" to enhance the brand recognition and competitiveness of "Qingyuan Chicken" [4][5] - The event is organized by Southern Media Group and aims to encourage innovation and upgrades in the industry [4][5] - The competition invites local restaurants in Qingyuan that feature Qingyuan Chicken in their core products to participate [12][15] Group 2 - The registration period for the event is from July 23, 2025, 8:00 to July 28, 2025, 8:00, with online voting from August 1, 2025, 18:00 to August 5, 2025, 18:00 [20] - The evaluation process consists of online voting (10% weight) and offline expert reviews (90% weight) [25][26] - The awards will recognize the top 10 restaurants, providing them with promotional benefits on the "Zhenxiang" platform [41][42] Group 3 - The event will feature a blind review by an expert panel (70% weight) and a consumer jury (30% weight), focusing on taste, technique, characteristics, visual appeal, and food safety [38][39] - Award-winning enterprises will receive a month of top-tier traffic support on the "Zhenxiang" platform, free marketing opportunities, and media coverage [42][44] - Participants must comply with food safety regulations and have no significant food safety incidents in the past year [52] Group 4 - The "Zhenxiang" platform, launched on September 28, 2024, aims to promote rural tourism and local specialties in Guangdong [56][59] - The platform has attracted 500,000 registered users and has achieved over one million interactions [60]
广东“真乡”平台免费开放入驻!千万流量赋能乡村旅游经营者
Nan Fang Nong Cun Bao· 2025-07-14 06:33
Core Viewpoint - The "True Village" platform in Guangdong is now open for free registration, aiming to empower rural tourism operators with significant traffic and exposure opportunities [9][11]. Group 1: Platform Overview - The "True Village" platform was officially launched on September 28, 2024, featuring a unique service system that includes "one platform and three carriers" [13]. - The platform focuses on showcasing Guangdong's rural natural scenery, cultural heritage, and unique products, serving as a digital guide for exploring rural tourism [14][15]. Group 2: Benefits for Participants - Participants can gain exposure to a provincial media audience with millions of views, access to 500,000 targeted users, and promotional support through official recommendations [11]. - The platform currently has 500,000 registered users and nearly 1 million interactions, indicating a strong engagement level [15]. Group 3: Eligibility for Registration - Eligible participants include boutique homestays/hotels with legal operating qualifications, beautiful environments, complete facilities, and quality services, which will be featured on the "Must-Sleep Homestays" page [17][18]. - Farmers' restaurants must offer local ingredients and authentic dishes to be included in the "True Village Must-Eat List" [19][20]. - Unique rural tourism destinations and camping sites will be incorporated into themed travel routes [21][22]. - Health, research, and experiential projects that can conduct activities like picking, fishing, and handicrafts will be tailored for family-oriented travel routes [24][25].
“真乡”携手英德,探索“研学+乡村”发展新路径
Nan Fang Nong Cun Bao· 2025-04-24 04:05
Core Viewpoint - The event "Smart Research and Learning Inspiring England" aims to explore new pathways for rural research and learning development in Yingde, integrating various stakeholders including educational institutions and tourism enterprises [4][5][6]. Group 1: Event Overview - The event was held in Yingde and included representatives from the "True Country" platform, research institutions, cultural tourism companies, educational units, and student entrepreneurs [5][6]. - It was organized by the Yingde Human Resources and Social Security Bureau and the Yingde Education Bureau, with the goal of implementing provincial directives and establishing Yingde as a benchmark city for research and learning [6][7]. Group 2: Platform Introduction - The "True Country" platform officially launched on September 28, 2024, focusing on redefining rural tourism in Guangdong with a service system based on "one platform and three carriers" [14][15]. - The platform aims to showcase Guangdong's rural natural landscapes, cultural heritage, and unique products, targeting urban populations seeking a poetic rural experience [16][17]. Group 3: Future Plans - The "True Country" platform plans to collaborate with local departments in Yingde to promote rural research and learning as a means to enhance the integration of agriculture, culture, and tourism [18]. - Representatives from the platform emphasized the importance of leveraging local resources to boost the visibility and influence of Yingde's cultural tourism brand [20].