Core Viewpoint - The "Zhenxiang" platform has officially launched, aiming to enhance the high-quality development of rural culture and tourism through a "media+" approach [1][7][9]. Group 1: Platform Launch and Features - The "Zhenxiang" platform was launched on August 1, 2023, and is positioned as a "smart hub" for rural tourism, focusing on urban-rural integration [7][13]. - Since its trial operation, "Zhenxiang" has attracted 300,000 registered users and over 1,000 businesses, with an average of 60,000 daily users engaging in "cloud tourism" [10][11]. - The platform emphasizes three dimensions: user experience optimization, resource integration, and content innovation, including features like accommodation booking, food maps, and travel planning [14][17][18][21]. Group 2: Strategic Initiatives and Collaborations - The launch event included the introduction of the "Ring Two Mountains" hospitality package, which aims to provide an integrated solution for the hospitality sector through media promotion, brand collaboration, and precise marketing [30][32]. - A strategic partnership agreement was signed with seven leading organizations across agriculture, culture, tourism, investment, design, technology, and associations, marking a significant step in resource integration [34][36][37]. - The establishment of the first "Media + Rural Operation Empowerment Center" aims to provide consulting, resource matching, and project incubation services to rural operators [39][41]. Group 3: Expert Insights and Future Directions - Experts highlighted the importance of market-driven mechanisms in revitalizing rural areas, drawing lessons from Zhejiang's "Ten Thousand Project" to inform Guangdong's sustainable development strategies [49][50]. - The platform is seen as a catalyst for systemic innovation in rural management, with potential implications for media's role in rural revitalization [59][60][66].

Group 1 - The "Little Red Village" cultivation plan in Tiegang Village, Guangdong, has officially launched, marking the first of its kind in the province [4][25][56] - The initiative aims to integrate agricultural, cultural, and tourism development in Tiegang Village, aligning with the provincial and municipal high-quality development projects [3][16][18] - The collaboration with the social media platform Xiaohongshu is intended to enhance rural vitality and break down barriers between traditional rural operations and digital media [6][7][23] Group 2 - The plan is part of a broader strategy to leverage media capabilities for rural revitalization, emphasizing the importance of brand development alongside industrial support [25][26][79] - Tiegang Village has been recognized as a model village under the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, receiving high praise from provincial leaders [18][27] - The establishment of the "Tiegang Treasure Master Academy" aims to cultivate local talent with new media and brand operation skills, contributing to sustainable rural development [66][69] Group 3 - The "Little Red Village Supermarket" has been launched to connect local agricultural products with consumers, enhancing the visibility of regional specialties [72][76] - The initiative seeks to create a dual empowerment effect between rural tourism and agricultural product branding, promoting a comprehensive development model [76][79] - Strategic partnerships have been formed with local tourism companies to enhance digital transformation and resource sharing in rural tourism [93][94]

Group 1 - The core event is the launch of the first "Qingyuan Chicken List" to enhance the brand recognition and competitiveness of "Qingyuan Chicken" [4][5] - The event is organized by Southern Media Group and aims to encourage innovation and upgrades in the industry [4][5] - The competition invites local restaurants in Qingyuan that feature Qingyuan Chicken in their core products to participate [12][15] Group 2 - The registration period for the event is from July 23, 2025, 8:00 to July 28, 2025, 8:00, with online voting from August 1, 2025, 18:00 to August 5, 2025, 18:00 [20] - The evaluation process consists of online voting (10% weight) and offline expert reviews (90% weight) [25][26] - The awards will recognize the top 10 restaurants, providing them with promotional benefits on the "Zhenxiang" platform [41][42] Group 3 - The event will feature a blind review by an expert panel (70% weight) and a consumer jury (30% weight), focusing on taste, technique, characteristics, visual appeal, and food safety [38][39] - Award-winning enterprises will receive a month of top-tier traffic support on the "Zhenxiang" platform, free marketing opportunities, and media coverage [42][44] - Participants must comply with food safety regulations and have no significant food safety incidents in the past year [52] Group 4 - The "Zhenxiang" platform, launched on September 28, 2024, aims to promote rural tourism and local specialties in Guangdong [56][59] - The platform has attracted 500,000 registered users and has achieved over one million interactions [60]

Core Viewpoint - The "True Village" platform in Guangdong is now open for free registration, aiming to empower rural tourism operators with significant traffic and exposure opportunities [9][11]. Group 1: Platform Overview - The "True Village" platform was officially launched on September 28, 2024, featuring a unique service system that includes "one platform and three carriers" [13]. - The platform focuses on showcasing Guangdong's rural natural scenery, cultural heritage, and unique products, serving as a digital guide for exploring rural tourism [14][15]. Group 2: Benefits for Participants - Participants can gain exposure to a provincial media audience with millions of views, access to 500,000 targeted users, and promotional support through official recommendations [11]. - The platform currently has 500,000 registered users and nearly 1 million interactions, indicating a strong engagement level [15]. Group 3: Eligibility for Registration - Eligible participants include boutique homestays/hotels with legal operating qualifications, beautiful environments, complete facilities, and quality services, which will be featured on the "Must-Sleep Homestays" page [17][18]. - Farmers' restaurants must offer local ingredients and authentic dishes to be included in the "True Village Must-Eat List" [19][20]. - Unique rural tourism destinations and camping sites will be incorporated into themed travel routes [21][22]. - Health, research, and experiential projects that can conduct activities like picking, fishing, and handicrafts will be tailored for family-oriented travel routes [24][25].

Core Viewpoint - The event "Smart Research and Learning Inspiring England" aims to explore new pathways for rural research and learning development in Yingde, integrating various stakeholders including educational institutions and tourism enterprises [4][5][6]. Group 1: Event Overview - The event was held in Yingde and included representatives from the "True Country" platform, research institutions, cultural tourism companies, educational units, and student entrepreneurs [5][6]. - It was organized by the Yingde Human Resources and Social Security Bureau and the Yingde Education Bureau, with the goal of implementing provincial directives and establishing Yingde as a benchmark city for research and learning [6][7]. Group 2: Platform Introduction - The "True Country" platform officially launched on September 28, 2024, focusing on redefining rural tourism in Guangdong with a service system based on "one platform and three carriers" [14][15]. - The platform aims to showcase Guangdong's rural natural landscapes, cultural heritage, and unique products, targeting urban populations seeking a poetic rural experience [16][17]. Group 3: Future Plans - The "True Country" platform plans to collaborate with local departments in Yingde to promote rural research and learning as a means to enhance the integration of agriculture, culture, and tourism [18]. - Representatives from the platform emphasized the importance of leveraging local resources to boost the visibility and influence of Yingde's cultural tourism brand [20].