养生潮人必追！ 广东三宝亮相 2025年中国南药 食养产业大会_ 南方+_南方plus 大食物观引领大 健康潮，食药同 源助推乡村振 兴。11月20日， 由农业农村部南 亚热带作物中心 主办，广东省农 肉桂、巴戟天、 何首乌、广佛 手、芡实、牛大 力、广藿香等多 地道地药材，搭 建起一个超越地 域的展示平台， 全景式呈现各地 的特色南药与精 深加工成果。 广东三宝亮相2025年中国南药食养产业大会南药展览展示区。 近年来，随着健 康中国战略的深 入推进，人们对 天然健康产品的 需求日益增长， 南药产业正迎来 前所未有的发展 机遇。南方农村 报秉持"真产 地、真年份、真 品质"核心理 念，上百名专业 记者深入一线产 区，联合多地非 遗传承人及农业 能手，从全省千 万农产品中精挑 细选，最终将药 用与食用价值兼 具的新会陈皮、 化橘红、春砂仁 集于一体，创造 性推出广东手信 新品牌——"广 东三宝" 。 业农村厅、肇庆 市人民政府联合 承办的2025年中 国南药食养产业 大会在肇庆盛大 举行。作为全国 南药食养产业领 域首个高规格、 大规模的专业盛 会，现场汇聚 了"广东三 宝"——新会陈 皮、化橘红、春 砂仁， ...

Core Viewpoint - The Guangdong Three Treasures, featuring traditional health products, showcased their offerings at the Guangdong International Tourism Industry Expo, emphasizing the integration of cultural tourism and local specialties [1][3][25]. Group 1: Event Overview - The Guangdong International Tourism Industry Expo took place from September 12-14, 2025, at the Canton Fair Exhibition Center [2][3]. - The Guangdong Three Treasures participated in the event, highlighting their products in the cultural tourism integration pavilion [6][13]. Group 2: Product Highlights - The Guangdong Three Treasures include three major geographical indication products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, all selected for their health benefits and authenticity [7][9][30]. - Xinhui Chenpi is renowned for its traditional production methods and is often referred to as "one tael of Chenpi is worth one tael of gold" [9][10]. - Huaju Hong, known as "Southern Ginseng," is produced in the unique soil of Maoming [10][11]. - Chunsan Ren is recognized for its digestive benefits and is sourced from the premium production area of Panlong [11]. Group 3: Marketing and Engagement - The Guangdong Three Treasures utilized various promotional methods, including live streaming, product tasting, and interactive engagement to enhance visitor experience [14][18][20]. - The live streaming sessions featured detailed explanations of the products' origins and health benefits, generating significant audience interaction [16][18]. - The event attracted many visitors who were eager to sample the products, particularly the Xinhui Chenpi water, which received positive feedback [21][23]. Group 4: Economic Impact - The collaboration with the "True Village" platform aims to create a "homestay + handcraft" model, enhancing the appeal of rural tourism and local products [24][25]. - The True Village platform has developed a service system that integrates online and offline resources, connecting over 300,000 registered users and more than 1,000 businesses [27][29]. - This initiative is expected to inject new vitality into rural economic development while promoting Guangdong's agricultural quality [26][30][31].

Group 1 - The core event was the launch of the "Zhenxiang" platform at the 2025 Guangdong International Tourism Industry Expo, showcasing 300 homestay packages [9][45] - The live broadcast event attracted over 10,000 viewers and featured a "0 yuan stay" lottery that generated significant excitement among participants [3][23] - The platform aims to provide a comprehensive service system integrating rural tourism resources across Guangdong, with over 300,000 registered users and more than 1,000 businesses [45][48] Group 2 - The live broadcast highlighted various homestays catering to different needs, such as family-friendly options and romantic getaways, ensuring a wide range of choices for potential customers [18][20] - The event also included a simultaneous live broadcast promoting "Guangdong Sanbao," featuring local health products and their benefits, further enhancing the appeal of regional specialties [34][39] - The initiative is seen as a way to invigorate rural economic development by connecting urban and rural areas through digital platforms [48]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) has opened, showcasing the "Guangdong Three Treasures" which include Xinhui Chenpi, Huaju Hong, and Chunsan Ren, highlighting the popularity of Lingnan health culture [2][29]. Group 1 - The "Guangdong Three Treasures" are promoted as authentic local products representing Guangdong's medicinal culture [7][19]. - The products are selected from millions of agricultural products by professional reporters and non-heritage inheritors, ensuring high quality and value [9][10]. - Xinhui Chenpi is known for its traditional production methods and health benefits, earning the reputation of "one tael of Chenpi equals one tael of gold" [15][20]. Group 2 - The Cultural Expo serves as a significant platform for showcasing the unique charm of Lingnan culture and expanding business opportunities [29][31]. - The exhibition features a special area for the "Guangdong Three Treasures," offering free tastings and experiences for visitors [23][26]. - The goal is to promote the "Guangdong Three Treasures" globally and support rural revitalization efforts in the region [32][36].

Core Viewpoint - The article promotes a "slow travel" approach for the upcoming May Day holiday in Guangdong, encouraging visitors to explore lesser-known destinations and enjoy a more relaxed experience rather than crowded tourist spots [8][9]. Group 1: Travel Recommendations - The "True Countryside" platform has launched a "May Day Escape Plan" featuring six unique travel routes in Guangdong [8][9]. - Suggested activities include racing crabs in mangroves, enjoying tea in tea gardens, and experiencing local farm life along the river [5][6][14][20][21]. - The article emphasizes the enjoyment of local cuisine, highlighting dishes such as roasted goose, clams, and various regional specialties [23][30][46]. Group 2: Cultural and Culinary Experiences - The article introduces Guangdong's "Three Treasures": Xinhui dried tangerine peel, spring sand仁, and Huaju red, which are integral to local health and culinary traditions [15][16][19][24]. - Visitors are encouraged to explore the origins of these ingredients through culinary tours, including tasting local dishes and learning about their cultural significance [20][21][22]. Group 3: Unique Locations - The article highlights lesser-known destinations such as the mangrove forests in Lianjiang, the tea-producing region of Lingtou, and the orderly village of Puning, which offers a unique cultural experience [25][33][48][49]. - It also mentions the scenic Zengjiang Gallery in Guangzhou as a perfect spot for relaxation and outdoor activities [64][66].