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广东"三农"记者 的2025|南岭东风 _南方+_南方 plus 广东"三农"记者 的2025年，该从 何说起？ 是报道那1318.8 万吨粮食的南粤 丰收？是走 访"像金柚一样 甜"的客家乡 村？是亲历粤黔 协作打造的乡 村"马尔代夫"？ 是感受清远"五 大百亿"征程中 的"千亿雄心"？ 都是，却不全 是，因为说不 全。 清远"五大百亿"年年相伴。今年，仅"清远"关键词的相关文章，南方农村报报道超过200次。 置身于浩浩荡荡 的时代洪流，广 东是一隅。而作 为南方农村报的 记者，如同那一 斑半点的萤火 虫，日伴夜煜， 记录着广东农业 农村的点点滴 滴。要谈广 东"三农"的2025 年，不能只讲 2025年。因为这 一年，是"三年 初见成效"的落 笔，亦是"十四 五"的总结，对 于广东农业农 村，意义非凡。 第一产业增加值 跃升至全国第 二、农产品进出 口总值稳居全国 第一、农业科技 进步贡献率高达 74.02%、粮食单 产创有记录以来 新高......这些去 年、前年、大前 年都难以想象的 数据，如今已 是"过去时"，广 东正朝着更高的 山攀登。 过去的老前辈常 说，田野是一本 永远翻不完的 书。南方农村报 ...

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Core Viewpoint - The "Guangdong Sanbao" showcased at the Greater Bay Area Agricultural Trade Fair highlights the unique charm of Lingnan flavors and aims to promote local agricultural products while supporting rural revitalization efforts [2][5][21]. Group 1: Event Overview - The first professional exhibition focusing on agricultural B2B, the 2025 Greater Bay Area Agricultural Products Trade Fair, opened in Guangzhou, featuring a three-day showcase of local specialties [2][3]. - "Guangdong Sanbao," which includes Xinhui Chenpi, Huazhou Orange, and Yangchun Sand Ginger, was prominently displayed, demonstrating a successful case of media-driven empowerment for high-quality industrial development [4][5]. Group 2: Product and Cultural Significance - "Guangdong Sanbao" represents over 60 years of innovation in the "three rural" sectors by Southern Rural News, aiming to create distinctive local gifts for Guangdong residents [8][10]. - The products are based on the principles of "true origin, true year, true quality," integrating the concept of food and medicine from the Lingnan region [10][11]. Group 3: Consumer Engagement and Market Potential - The exhibition attracted a continuous flow of visitors, with many praising the taste of the products, such as the Chenpi water and orange drink, leading to increased interest in purchasing [13][18]. - The packaging of "Guangdong Sanbao" combines traditional cultural elements with modern storage methods, making it visually appealing and marketable [15][20].

Core Insights - The 2025 China Southern Medicine and Food Nourishment Industry Conference was held in Zhaoqing, showcasing the "Guangdong Three Treasures" and various local medicinal materials, highlighting the growing demand for natural health products in China [3][9][12]. Group 1: Event Overview - The conference was organized by the Agricultural Rural Ministry's South Subtropical Crop Center, with support from the Guangdong Provincial Department of Agriculture and Zhaoqing Municipal Government [2][3]. - It is the first high-standard, large-scale professional event in the southern medicine and food nourishment sector, featuring a wide array of local medicinal herbs [4][5][6]. Group 2: Guangdong Three Treasures - The "Guangdong Three Treasures" include Xinhui Chenpi, Huaju Hong, and Chunsan Ren, which are recognized for their medicinal and culinary value [11][12]. - Xinhui Chenpi is renowned for its quality, with the saying "one tael of Chenpi is worth one tael of gold," while Huaju Hong is known as "the ginseng of the south" [17][18]. Group 3: Industry Trends - The demand for natural health products is increasing due to the implementation of the Healthy China strategy, presenting unprecedented opportunities for the southern medicine industry [9][10]. - The conference featured immersive experiences and discussions on integrating southern medicine with modern technology and health concepts, promoting innovation in functional foods and health services [21][22][23]. Group 4: Future Directions - The event aims to facilitate the transformation of southern medicine from traditional herbal materials to "medicinal and food dual-use" products, enhancing standardization, branding, and international competitiveness [23][24].

Core Viewpoint - The Guangdong Three Treasures, featuring traditional health products, showcased their offerings at the Guangdong International Tourism Industry Expo, emphasizing the integration of cultural tourism and local specialties [1][3][25]. Group 1: Event Overview - The Guangdong International Tourism Industry Expo took place from September 12-14, 2025, at the Canton Fair Exhibition Center [2][3]. - The Guangdong Three Treasures participated in the event, highlighting their products in the cultural tourism integration pavilion [6][13]. Group 2: Product Highlights - The Guangdong Three Treasures include three major geographical indication products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, all selected for their health benefits and authenticity [7][9][30]. - Xinhui Chenpi is renowned for its traditional production methods and is often referred to as "one tael of Chenpi is worth one tael of gold" [9][10]. - Huaju Hong, known as "Southern Ginseng," is produced in the unique soil of Maoming [10][11]. - Chunsan Ren is recognized for its digestive benefits and is sourced from the premium production area of Panlong [11]. Group 3: Marketing and Engagement - The Guangdong Three Treasures utilized various promotional methods, including live streaming, product tasting, and interactive engagement to enhance visitor experience [14][18][20]. - The live streaming sessions featured detailed explanations of the products' origins and health benefits, generating significant audience interaction [16][18]. - The event attracted many visitors who were eager to sample the products, particularly the Xinhui Chenpi water, which received positive feedback [21][23]. Group 4: Economic Impact - The collaboration with the "True Village" platform aims to create a "homestay + handcraft" model, enhancing the appeal of rural tourism and local products [24][25]. - The True Village platform has developed a service system that integrates online and offline resources, connecting over 300,000 registered users and more than 1,000 businesses [27][29]. - This initiative is expected to inject new vitality into rural economic development while promoting Guangdong's agricultural quality [26][30][31].

Group 1 - The core event was the launch of the "Zhenxiang" platform at the 2025 Guangdong International Tourism Industry Expo, showcasing 300 homestay packages [9][45] - The live broadcast event attracted over 10,000 viewers and featured a "0 yuan stay" lottery that generated significant excitement among participants [3][23] - The platform aims to provide a comprehensive service system integrating rural tourism resources across Guangdong, with over 300,000 registered users and more than 1,000 businesses [45][48] Group 2 - The live broadcast highlighted various homestays catering to different needs, such as family-friendly options and romantic getaways, ensuring a wide range of choices for potential customers [18][20] - The event also included a simultaneous live broadcast promoting "Guangdong Sanbao," featuring local health products and their benefits, further enhancing the appeal of regional specialties [34][39] - The initiative is seen as a way to invigorate rural economic development by connecting urban and rural areas through digital platforms [48]

Group 1 - The Guangdong Rural Singer Competition showcases local agricultural products in a fashion context, blending traditional culture with modern aesthetics [2][3][4] - The event features performances by local ethnic groups, highlighting the cultural significance of Guangdong's agricultural heritage [3][4] - Key agricultural products such as lychee, longan, and various meats are promoted as part of the region's culinary identity [15][30] Group 2 - The first chapter of the event, titled "Cloud Yao Rhythm," presents traditional performances with silver ornaments and drums, emphasizing the region's cultural richness [7][8] - The second chapter, "Fisherman's Song," features performances that celebrate the maritime culture and seafood bounty of Guangdong [33][34] - The event culminates with traditional performances like the Qilin dance, showcasing the vibrancy of local heritage [54]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) has opened, showcasing the "Guangdong Three Treasures" which include Xinhui Chenpi, Huaju Hong, and Chunsan Ren, highlighting the popularity of Lingnan health culture [2][29]. Group 1 - The "Guangdong Three Treasures" are promoted as authentic local products representing Guangdong's medicinal culture [7][19]. - The products are selected from millions of agricultural products by professional reporters and non-heritage inheritors, ensuring high quality and value [9][10]. - Xinhui Chenpi is known for its traditional production methods and health benefits, earning the reputation of "one tael of Chenpi equals one tael of gold" [15][20]. Group 2 - The Cultural Expo serves as a significant platform for showcasing the unique charm of Lingnan culture and expanding business opportunities [29][31]. - The exhibition features a special area for the "Guangdong Three Treasures," offering free tastings and experiences for visitors [23][26]. - The goal is to promote the "Guangdong Three Treasures" globally and support rural revitalization efforts in the region [32][36].