Core Insights - The "Intangible Cultural Heritage (ICH) Inheritance Classroom" project initiated by Kuaishou Public Welfare Foundation aims to support over 100,000 ICH inheritors in China, enhancing their digital skills and market reach to promote traditional crafts [1][2][3] Group 1: Project Overview - The project leverages internet platforms to provide systematic assistance to ICH inheritors in remote areas, helping them improve their digital capabilities and expand market opportunities [1] - As of now, the project has supported more than 100 ICH inheritors, facilitating their participation in educational and community activities [1] Group 2: Individual Success Stories - In Qinghai Province, a representative inheritor of De'ang Calligraphy, Deng Deri, has been teaching students while also sharing his work online, which has increased his income and opportunities for cultural exchange [1] - Han Cuo, a 29-year-old inheritor of the traditional instrument Zamu Nian, has been teaching over 100 students, improving her family's financial situation after joining the project [2] - Yue Chengyun, a lion dance inheritor, has adapted traditional techniques to attract more attention and is now learning video production to promote his art further [3] - Niu Jinliang, a traditional pole performer, has utilized social media to enhance the visibility of his craft and attract younger participants to his troupe [4]

Core Insights - The article emphasizes the rise of a "Everyone Can Do Charity" movement, showcasing how individual actions can collectively create significant social impact [2][5][35] - The 2025 "Everyone Charity Festival" utilized the theme "Seeking Voice, Echoing" to connect various charitable efforts through innovative formats like podcasts and on-site visits, achieving over 28 million views [5][10] Group 1: Charity Trends - Over 510 billion people have participated in internet charity initiatives since 2015, raising a total of 35 billion yuan [5][8] - The integration of social media and short videos has diversified the ways charity information is disseminated, making it crucial for organizations to engage audiences effectively [5][8] - The unique "podcast + visit" model of the Weibo Everyone Charity Festival has proven effective in reaching younger demographics and raising awareness about charitable issues [6][8] Group 2: Impact of Content Creation - The collaboration between influencers and charity projects has led to a new digital charity ecosystem, as highlighted by the success of the "One Million Tamarisk" project aimed at desert ecological restoration [8][10] - The podcast "Seeking Voice" has garnered over 10 million total listens, demonstrating the value of deep content in charity communication [12][30] - The emotional connection fostered through real-life experiences and storytelling enhances public trust and engagement in charitable activities [27][30] Group 3: Community Engagement - The festival encouraged many charity workers to transform online attention into offline actions, amplifying the emotional resonance of charitable efforts [13][19] - Personal experiences shared by influencers during site visits have deepened the understanding of the challenges faced in charity work, making the impact more tangible [15][19] - The initiative has highlighted the importance of emotional support and companionship in charity, moving beyond mere financial assistance [23][24] Group 4: Collaborative Ecosystem - The article notes a shift in charity practices, moving from traditional fundraising to more diverse and accessible forms of participation [28][29] - Platforms like Weibo and Tencent are increasingly collaborating to create a more integrated charity ecosystem, enhancing the reach and effectiveness of charitable messages [32][34] - The collective efforts of various platforms and creators have resulted in significant engagement metrics, with related charity topics generating over 1.9 billion video views [30][34]

Core Viewpoint - The forum emphasizes the integration of technology and public welfare, highlighting the commitment to high-quality and sustainable development in internet philanthropy in China [1][3][5]. Group 1: Forum Objectives and Themes - The forum aims to explore how the internet can facilitate the high-quality development of public welfare and promote the construction of a new era of internet civilization [1][3]. - Key discussions include the practical paths for empowering public welfare through the internet, the role of digitalization and technology in modern philanthropy, and the creation of a new cultural trend in public welfare [3][5]. Group 2: Achievements and Initiatives - Notable corporate practices in public welfare were showcased, including the promotion of positive cultural content and the use of technology to enhance social emergency response systems [4]. - The "Bilibili Mountain Song Primary School" project was highlighted, which aims to preserve and innovate the national intangible cultural heritage through music education in rural areas [4]. Group 3: Key Initiatives and Trends - The forum introduced the "Not Forgetting the Original Intention, Returning to the True Self" internet public welfare initiative, focusing on human-centered approaches, innovation, integrity, and collaborative governance [5]. - There is a growing trend in internet philanthropy characterized by collaborative governance mechanisms, an expanding international perspective, and increased accessibility for public participation [5][6]. Group 4: Importance of Technology and Culture - The construction of internet civilization is deemed a crucial task for societal development, with internet philanthropy being a vital component of this effort [6]. - The integration of technological innovation and humanistic values is essential for advancing public welfare initiatives, aiming to create a new chapter in modern Chinese philanthropy [6].