供需两旺，催熟新兴业态 严格来说，"上门体育"并不局限于"到家服务"。更多课程是在小区楼下、附近公园等户外场地开展。基于此，将这一业态更广泛地定义为"家门口的运动 课"更为准确。 其核心模式是：专业教练携带器材前往学员居住地周边，为其提供个性化训练。每节课约一小时，上课时间多集中于每周一至周五放学后，并不仅限于寒 暑假。 受限于场地和器材的专业性，课程内容多以体能训练、中高考体育特训等基础课程为主。多数机构研发了自有课程体系，按年龄段设置不同侧重点。课程 形式涵盖1v1私教与小班团课，付费灵活，支持单次购买或系统课包。 体育教培行业正处于动荡调整期。外界直观的感受是，体培机构接连暴雷，闭店潮不断蔓延，许多此前规模庞大的连锁机构也未能幸免。而在行业内，出 勤率和续费率的下滑也常有耳闻，这些最终会导致机构的确认收入进一步收缩。 但在这股大势中，有一条与之形成鲜明反差的支流，"上门体育"正在快速兴起。这一以3-18岁青少年为核心服务群体的业态，本质上也归属于体育培训范 畴。中国报告大厅的最新行业数据显示，2024年我国青少年体能培训市场同比增长127%，其中，上门服务占比高达41%。 在此背景下，懒熊体育试图探究这 ...

Core Viewpoint - The rise of niche sports like pickleball reflects a shift in consumer preferences towards personalized and refined experiences in sports consumption, driven by social media and changing demographics [2][3][6]. Group 1: Niche Sports and Consumer Trends - Pickleball has gained significant popularity, with 140 million views on social media platforms and over 1100% sales growth during the "6·18" shopping festival on Tmall [2]. - The characteristics of pickleball, such as smaller courts and lighter equipment, make it more accessible compared to traditional sports like tennis [2]. - Experts suggest that the current popularity of pickleball partially stems from the overflow of demand from tennis, although its long-term sustainability is questioned [2][3]. Group 2: Role of Social Media - Social media plays a crucial role in promoting niche sports, enhancing participation through sharing and community engagement [6]. - The viral nature of platforms allows niche sports to gain visibility, potentially transforming them into mainstream activities in the future [6]. Group 3: Market Dynamics of Sports - Niche sports often cater to high-net-worth individuals, leading to higher average spending per participant, while traditional sports have a larger market scale due to broader participation [7]. - The distinction between niche and mainstream sports is not absolute, as many niche sports may evolve into popular activities over time [6][7]. Group 4: Policy and Economic Impact - Recent policies aim to stimulate sports consumption through events and activities, recognizing the potential economic benefits of sports [8][9]. - The balance between high-value niche sports and widely participated mainstream sports is essential for overall sports consumption growth [7][9]. Group 5: Importance of Leisure Time - The availability of leisure time is deemed more critical than income for driving sports consumption, emphasizing the need for better work-life balance [10][11]. - Implementing effective vacation policies can significantly enhance participation in sports, thereby boosting consumption [11].