摘要 中国洗护发行业涵盖洗发、护发、美发造型、染发及育发等细分市场，产品种类与功能日益丰富。行业面临虚假宣传、成分安全等问题，但市场规模持续扩大。F2C模式兴 起，线上渠道成为主要销售途径。消费者需求升级，关注成分、安全性和使用体验，推动品牌研发差异化产品。防脱发成为新焦点，受脱发人群增长和政策监管驱动。市场 2025年 洗发护发产品行业词条报告 头豹分类/制造业/电气机械和器材制造业/家用电力器具制造/ 家用美容、保健护理电器具制造、头豹分类/批发和零售业/ 零售业/纺织、服装及日用品专门零售 Copyright © 2025 头豹 秀发新生代——洗发护发市场个性化需求驱动下的创新之路 头豹词 条报告系列 2025-07-09 未经平台授权，禁止转载 胡 黄 行业分类： 制造业/家用美容、保健护理电器具制造 批发和零售业/纺织、服装及日用品专门零售 洗发护发产品根据产品功能分可分为清洁类、护理类和美容/修饰三类。 清洁类（Cleanser） 清洁类产品通过涂抹、洒或喷等方式，作用于头发和头皮表面，实现清洁（去除头发和头发表面的污垢、油脂、汗液）、改善气味、维持 头发和头皮健康状态。常见产品包括洗发液、洗发露 ...

Group 1 - In June, China's Producer Price Index (PPI) decreased by 0.4% month-on-month, with some industries showing signs of price stabilization and recovery [1] - The main reason for the month-on-month decline in PPI was the seasonal decrease in prices of certain raw material manufacturing industries, influenced by high temperatures and increased rainfall affecting construction progress in real estate and infrastructure projects [1] - The increase in green energy production contributed to a decrease in energy prices, with the electricity and heat production and supply industry seeing a month-on-month price drop of 0.9% [1] Group 2 - The year-on-year decline in PPI expanded by 0.3 percentage points to 3.6% in June, influenced by both month-on-month declines and changes in comparison bases [1] - The construction of a unified national market has led to a narrowing of year-on-year price declines in certain industries, with prices for gasoline and diesel vehicle manufacturing and new energy vehicle manufacturing increasing by 0.5% and 0.3% respectively [2] - Policies aimed at boosting consumption have led to a year-on-year increase in prices of daily necessities, with general daily goods and clothing prices rising by 0.8% and 0.1% respectively in June [2]

Group 1: CPI Analysis - In June 2025, the Consumer Price Index (CPI) increased by 0.1% year-on-year, marking a shift from a decline that lasted for four consecutive months [3][9] - The rise in CPI was primarily influenced by the recovery in industrial consumer goods prices, with the year-on-year decline narrowing from 1.0% to 0.5% [3][4] - Core CPI, excluding food and energy, rose by 0.7% year-on-year, the highest increase in nearly 14 months [3][4] Group 2: PPI Analysis - The Producer Price Index (PPI) decreased by 0.4% month-on-month, with the decline remaining consistent with the previous month [6][7] - The year-on-year decline in PPI expanded by 0.3 percentage points, influenced by seasonal price decreases in raw material manufacturing and pressures in export-oriented industries [6][7] - Some industries showed signs of price stabilization and recovery, particularly in sectors benefiting from domestic market improvements and consumption policies [7][6] Group 3: Price Changes by Category - Food prices decreased by 0.3% year-on-year, with notable declines in pork prices by 8.5% and egg prices by 7.7% [9][17] - Non-food prices increased by 0.1% year-on-year, with service prices rising by 0.5% [9][10] - Among various categories, prices for durable goods and entertainment-related items showed increases, reflecting ongoing consumer demand [7][12]

Core Viewpoint - The Consumer Price Index (CPI) has turned from a decline to an increase of 0.1% year-on-year in June, ending a four-month downward trend, influenced by the recovery in industrial consumer goods prices [2][3]. CPI Analysis - In June, the CPI increased by 0.1% year-on-year, with food prices decreasing by 0.3% and non-food prices rising by 0.1% [3]. - The decline in industrial consumer goods prices narrowed from 1.0% to 0.5% year-on-year, reducing its downward impact on CPI by approximately 0.18 percentage points [3]. - International commodity price fluctuations led to significant increases in gold and platinum jewelry prices, which rose by 39.2% and 15.9% respectively, contributing about 0.21 percentage points to the CPI increase [3]. - The core CPI rose by 0.7%, marking a new high in nearly 14 months [3]. PPI and Industrial Prices - The Producer Price Index (PPI) showed a consistent decline in June, but some industries are experiencing price stabilization and recovery due to improved supply-demand relationships [8]. - The construction of a unified national market and increased efforts to combat disorderly low-price competition are contributing to price stabilization in certain sectors [8]. - Prices in the automotive sector, including both traditional and new energy vehicles, have shown signs of recovery, with respective year-on-year declines narrowing [8]. Consumer Demand and Living Costs - The demand for housing rentals has increased during the graduation season, leading to a 0.1% rise in rental prices [6]. - Policies aimed at boosting consumption have led to a rise in prices for daily necessities and clothing, with general daily goods and clothing prices increasing by 0.8% and 0.1% respectively [9]. - High-tech industries are also seeing price increases, with integrated circuit packaging and testing prices rising by 3.1% year-on-year [9].