摘要 中国洗护发行业涵盖洗发、护发、美发造型、染发及育发等细分市场，产品种类与功能日益丰富。行业面临虚假宣传、成分安全等问题，但市场规模持续扩大。F2C模式兴 起，线上渠道成为主要销售途径。消费者需求升级，关注成分、安全性和使用体验，推动品牌研发差异化产品。防脱发成为新焦点，受脱发人群增长和政策监管驱动。市场 2025年 洗发护发产品行业词条报告 头豹分类/制造业/电气机械和器材制造业/家用电力器具制造/ 家用美容、保健护理电器具制造、头豹分类/批发和零售业/ 零售业/纺织、服装及日用品专门零售 Copyright © 2025 头豹 秀发新生代——洗发护发市场个性化需求驱动下的创新之路 头豹词 条报告系列 2025-07-09 未经平台授权，禁止转载 胡 黄 行业分类： 制造业/家用美容、保健护理电器具制造 批发和零售业/纺织、服装及日用品专门零售 洗发护发产品根据产品功能分可分为清洁类、护理类和美容/修饰三类。 清洁类（Cleanser） 清洁类产品通过涂抹、洒或喷等方式，作用于头发和头皮表面，实现清洁（去除头发和头发表面的污垢、油脂、汗液）、改善气味、维持 头发和头皮健康状态。常见产品包括洗发液、洗发露 ...

Group 1 - In June, China's Producer Price Index (PPI) decreased by 0.4% month-on-month, with some industries showing signs of price stabilization and recovery [1] - The main reason for the month-on-month decline in PPI was the seasonal decrease in prices of certain raw material manufacturing industries, influenced by high temperatures and increased rainfall affecting construction progress in real estate and infrastructure projects [1] - The increase in green energy production contributed to a decrease in energy prices, with the electricity and heat production and supply industry seeing a month-on-month price drop of 0.9% [1] Group 2 - The year-on-year decline in PPI expanded by 0.3 percentage points to 3.6% in June, influenced by both month-on-month declines and changes in comparison bases [1] - The construction of a unified national market has led to a narrowing of year-on-year price declines in certain industries, with prices for gasoline and diesel vehicle manufacturing and new energy vehicle manufacturing increasing by 0.5% and 0.3% respectively [2] - Policies aimed at boosting consumption have led to a year-on-year increase in prices of daily necessities, with general daily goods and clothing prices rising by 0.8% and 0.1% respectively in June [2]

Group 1: CPI Analysis - In June 2025, the Consumer Price Index (CPI) increased by 0.1% year-on-year, marking a shift from a decline that lasted for four consecutive months [3][9] - The rise in CPI was primarily influenced by the recovery in industrial consumer goods prices, with the year-on-year decline narrowing from 1.0% to 0.5% [3][4] - Core CPI, excluding food and energy, rose by 0.7% year-on-year, the highest increase in nearly 14 months [3][4] Group 2: PPI Analysis - The Producer Price Index (PPI) decreased by 0.4% month-on-month, with the decline remaining consistent with the previous month [6][7] - The year-on-year decline in PPI expanded by 0.3 percentage points, influenced by seasonal price decreases in raw material manufacturing and pressures in export-oriented industries [6][7] - Some industries showed signs of price stabilization and recovery, particularly in sectors benefiting from domestic market improvements and consumption policies [7][6] Group 3: Price Changes by Category - Food prices decreased by 0.3% year-on-year, with notable declines in pork prices by 8.5% and egg prices by 7.7% [9][17] - Non-food prices increased by 0.1% year-on-year, with service prices rising by 0.5% [9][10] - Among various categories, prices for durable goods and entertainment-related items showed increases, reflecting ongoing consumer demand [7][12]

Core Viewpoint - The Consumer Price Index (CPI) has turned from a decline to an increase of 0.1% year-on-year in June, ending a four-month downward trend, influenced by the recovery in industrial consumer goods prices [2][3]. CPI Analysis - In June, the CPI increased by 0.1% year-on-year, with food prices decreasing by 0.3% and non-food prices rising by 0.1% [3]. - The decline in industrial consumer goods prices narrowed from 1.0% to 0.5% year-on-year, reducing its downward impact on CPI by approximately 0.18 percentage points [3]. - International commodity price fluctuations led to significant increases in gold and platinum jewelry prices, which rose by 39.2% and 15.9% respectively, contributing about 0.21 percentage points to the CPI increase [3]. - The core CPI rose by 0.7%, marking a new high in nearly 14 months [3]. PPI and Industrial Prices - The Producer Price Index (PPI) showed a consistent decline in June, but some industries are experiencing price stabilization and recovery due to improved supply-demand relationships [8]. - The construction of a unified national market and increased efforts to combat disorderly low-price competition are contributing to price stabilization in certain sectors [8]. - Prices in the automotive sector, including both traditional and new energy vehicles, have shown signs of recovery, with respective year-on-year declines narrowing [8]. Consumer Demand and Living Costs - The demand for housing rentals has increased during the graduation season, leading to a 0.1% rise in rental prices [6]. - Policies aimed at boosting consumption have led to a rise in prices for daily necessities and clothing, with general daily goods and clothing prices increasing by 0.8% and 0.1% respectively [9]. - High-tech industries are also seeing price increases, with integrated circuit packaging and testing prices rising by 3.1% year-on-year [9].

Industry Growth Potential and Competitive Landscape - The penetration rate of the home hair removal device market in China is approximately 10%, significantly lower than that of the US (30%+), Japan (22%+), and South Korea (18%+) [1][22] - The market is expected to grow at a compound annual growth rate (CAGR) of 16% from 2019 to 2030, potentially exceeding 29.8 billion yuan by 2030 [1][22] - The competitive landscape is characterized by a "one strong, many strong" pattern, with the leading brand Ulike holding a 70% market share on Tmall, followed by Beautigo and Jmoon [1][25] - Regulatory measures are tightening, with the introduction of the "Group Standard for Home Photon Hair Removal Devices," which specifies parameters such as wavelength (500-1200nm) and energy density (≤10J/cm²) [1][25] Consumer Demand Upgrade and Technological Iteration - Consumer demand is evolving in three main trends: 1. **Precision in Treatment Areas**: Significant demand for hair removal in sensitive areas such as private parts (39%), lips (39%), and facial hair (38%) [2][31] 2. **Diversification of Functions**: 76% of consumers expect "pain-free" experiences, while 63% seek "permanent hair removal." Additional functions like "whitening" and "spot reduction" have seen sales growth of 867% and 192%, respectively [3][36] 3. **Professional Decision-Making**: 85% of consumers focus on hair removal effectiveness, 79% prioritize safety, and 78% consider technical parameters [3][38] - Technological advancements are centered around "precision, intelligence, and comfort," evolving from early laser technology to IPL precision and intelligence (4.0), incorporating features like sapphire cooling and energy grading [3][30] Demographic Characteristics and Market Segmentation - The primary demographic for hair removal devices consists of women (85%) and the 18-29 age group, with increasing penetration in lower-tier markets (over 40% in third-tier cities) [4][24] - Consumers can be categorized into four segments based on price sensitivity and usage duration: 1. **Practical Rationalists (44%)**: Prefer mid-range models, focusing on safety and overall hair removal [4] 2. **Professional Efficiency Seekers (27%)**: Notable male demand (19%), favoring high-tech products for precise area treatment [5] 3. **Long-term Users (21%)**: Primarily affluent women in high-tier cities, seeking convenience and clinic-level results [6] 4. **Self-Experience Seekers (7%)**: Young consumers driven by social and personal needs, favoring low-cost popular models [7] Merchant Strategies and Brand Cases - Brands should focus on technological innovation (e.g., pain-free hair removal, intelligent adjustments), optimizing user experience (precision mode for sensitive areas), expanding functionalities (whitening and skin care), and portable designs [8] - Effective marketing strategies include professional evaluations (76%) and real-user testing (60%), combined with seasonal promotions to reach targeted demographics [8] - Ulike maintains its market leadership through patented technologies and comprehensive marketing strategies, while Beautigo differentiates itself with wet hair removal features and high energy density [8][26]

GEMO金茉与瑞士LaClinic Montreux开创细胞级抗衰新时代 近日，瑞士LaClinic Montreux蒙特勒诊所创始人，全球十大整形外科医生之一的米歇尔·E·普弗格博士（Dr. Michel Pfulg） 亲临GEMO金茉坐落于深圳的中国区研发中心，见证尖端技术从概念到产业化的过程，此次参访不仅是对GEMO金茉品牌科技 创新实力的高度认可，更标志着双方战略合作的进一步深化。 GEMO金茉作为瑞士高端抗衰家用美容仪领域的代表，与全球顶尖医学合作伙伴LaClinic Montreux强强联合，旨在将细胞 抗衰与无痛护理引入更高层次。双方不断推进GEMO金茉的品类革新，成功打造了风靡全球的GEMO金茉瑞士抗衰美容仪，更 联合研发了GEMO金茉复配水光炮、4R胶原机创新型的抗衰产品。 更值得一提的是，双方尊崇"技术+体验+美学"的理念不谋而合，在LaClinic Montreux院内共建全球首个医养一体化的护理 空间，毗邻风景如画的瑞士日内瓦湖畔，与院内奢华舒适的服务、专业高效的抗衰疗程相得益彰，GEMO金茉正在重新定义着 多场景下"细胞抗衰技术"的崭新未来。 （GEMO金茉联合瑞士LaClinic ...

活动时间： 2025年 2月20日周四 上午10:15 家用美容仪市场近年来发展迅猛，成为美容行业的重要分支。随着消费者对便捷、高效 美容护理的需求不断增加，家用美容仪市场规模持续扩大。 2023年，中国家用美容仪 市场规模已接近100亿元，并以超过30%的年复合增长率持续增长 。 产品种类丰富多 样，涵盖面部护理、身体护理和美发护理等多个领域，包括射频美容仪、激光脱毛仪、 超声波导入仪等。线上渠道成为主要销售渠道，推动了产品的普及和市场的增长。 未来， 家用美容仪市场将继续保持增长态势， 预计到2025年市场规模将达到400亿元 。 智能化、多功能集成化和个性化将成为主要发展趋势， 产品将通过技术创新提升用 户体验，同时，随着行业监管的加强，企业将更加注重产品质量和安全性，以满足更高 的市场标准。 报名方法： 请复制下面链接填写或点击文末 "阅读原文" 进行填写 活动地点： 深圳市. 国家高性能医疗器械创新中心 （仅现场交流，无线上） 活动议程： 11:00- 11:15 八大处整形医学概念验证中心介绍 八大处整形医学概念验证中心，是 国内首家专注 整形外科 科技成果转化的概念验证中 心。依托于中国医学科学 ...