Core Insights - The second Hong Kong Goodies Festival, held from August 1 to 31, features over 260 brands and 500 unique products, with a focus on health supplements, food and beverages, personal care, and products for the elderly [4] - Li Jiaqi's live stream, lasting nearly 5 hours, became the highlight of the promotional activities in August, showcasing a diverse range of Hong Kong products and achieving significant sales [4][5] Group 1 - The live stream began with Li Jiaqi introducing selected Hong Kong brand products, with the first product, Meifeng preserved plums, achieving sales of over 12,000 units shortly after its introduction [4] - The live stream included nostalgic elements such as vintage advertisements and real-time tasting sessions, enhancing viewer engagement and evoking childhood memories [4] - The collaboration between Li Jiaqi's team and the Hong Kong Trade Development Council has established a benchmark for live e-commerce, promoting quality products and deepening cultural connections between consumers in both regions [5] Group 2 - Compared to the first festival, this year's selection of products was more diverse, including both classic brands and emerging Hong Kong brands, catering to various consumer preferences and demographics [5] - The live stream maintained peak viewership in the tens of millions, with an average user engagement time exceeding 28 minutes, leading to rapid product sell-outs and urgent restocking [5] - Efficient supply chain and bonded warehouse direct shipping ensured that consumers received their orders within 24 hours, enhancing the cross-border shopping experience [5]