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美体小铺前CEO要买Bodycare
Sou Hu Cai Jing· 2025-10-23 10:24
Group 1 - The former CEO of The Body Shop, Charles Denton, is leading a bid to rescue the struggling health and beauty retailer Bodycare, planning to reopen 75 stores and recall approximately 700 employees [1][2] - Denton previously helped The Body Shop recover after its bankruptcy, achieving stability and revitalization during challenging times [1] - Bodycare, founded in the 1970s, specializes in affordable makeup, skincare, haircare, and fragrances, and has faced significant challenges, including entering bankruptcy management in September 2023, leading to the closure of all 147 stores and the loss of around 1,400 jobs [2][3] Group 2 - Denton has gathered a group of supporters to acquire Bodycare's brand and assets, positioning himself as a leading candidate among 4 or 5 potential bidders [2][3] - The strategy for revitalizing Bodycare includes leveraging the brand's heritage, expanding the product line, and increasing investment in e-commerce [2][3] - Bodycare's website has also ceased taking orders, indicating a complete halt in operations during the bankruptcy process [3]