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Core Viewpoint - The article emphasizes the need for algorithms and online platforms to genuinely serve farmers by supporting real agricultural experts and punishing fake ones [1][3]. Group 1: Issues with Fake Experts - Fake agricultural experts are exploiting farmers by presenting themselves as knowledgeable while lacking any real agricultural education [1][2]. - These individuals use deceptive marketing tactics, making exaggerated claims about their products and services, which leads to significant financial losses for farmers [2]. - The prevalence of fake experts highlights the demand for genuine agricultural technology services among farmers, who are seeking reliable guidance [2]. Group 2: Recommendations for Improvement - There is a call for platforms to increase support for authentic agricultural experts and assist them in reaching a wider audience [3]. - The agricultural technology promotion system needs to adapt to modern trends, enhancing its effectiveness and reach through digital means [3]. - A comprehensive approach is suggested to combat counterfeit agricultural products and establish a quality traceability system to purify the market environment [4].

Core Viewpoint - The article emphasizes the need for algorithms and online platforms to genuinely serve farmers by supporting real agricultural experts and punishing fake ones, highlighting the prevalence of fraudulent agricultural advisors targeting farmers' finances [1][2][3]. Group 1: Characteristics of Fake Experts - Fake agricultural experts exhibit three main characteristics: exaggerating promises, ambiguous identities, and identical promotional content across multiple accounts [2]. - These fraudulent practices not only lead to financial losses for farmers but also jeopardize their annual harvests [2]. Group 2: Demand for Genuine Agricultural Services - There is a significant demand among farmers for effective agricultural technology services, which are currently insufficient and disconnected from their actual needs [2]. - The article calls for genuine agricultural experts to engage more actively in providing guidance, both online and in-person, to meet farmers' needs [2]. Group 3: Recommendations for Improvement - The evaluation system for agricultural colleges and institutions should be revised to recognize contributions to real agricultural services [3]. - Agricultural technology promotion systems need to adapt to modern trends, enhancing their effectiveness and reach, especially through mobile platforms [3]. Group 4: Combating Fraud and Ensuring Quality - There is a need to strengthen the crackdown on counterfeit agricultural products and establish a quality traceability system to purify the market environment [4]. - A collaborative effort is essential to ensure that farmers receive genuine assistance and guidance, ultimately contributing to rural revitalization [4].

Core Insights - The "Farmer's Circle" platform in Guangdong Province has shown significant growth in agricultural service registrations, with a total of 64,079 services recorded and a service mileage of 1.14 million kilometers as of June 2023 [6][7][9] - In June alone, the platform added 12,000 kilometers of service mileage and 29,782 service instances, addressing nearly 10,000 problem requests [9][10] - The platform, likened to an agricultural "Didi" service, connects farmers with over 20,000 agricultural technology promoters, facilitating efficient problem-solving within 48 hours [12][15][17] Service Performance - The "Farmer's Circle" registered 4,360 routine services in June, resolving 7,090 issues, and conducted 323 technical services promoting 555 key agricultural technologies [21][22] - The top three counties in service registrations for June were Dongguan, Meizhou Meixian, and Guangzhou Huadu, with Dongguan leading at 839 services [10][79] - The platform's service network covers various agricultural sectors, ensuring comprehensive support for farmers across the province [15][18] Case Studies - A case from Shaoguan highlighted a citrus farmer's request for help with a disease identified as anthracnose, with recommendations for immediate action [28][30] - In another instance, a rice grower in Maoming faced bacterial leaf blight, receiving guidance on timely pesticide application to prevent further spread [36][38] - A fish farmer in Zhuhai sought advice on pond management post-heavy rainfall, receiving tailored recommendations for disease prevention and fish health [41][45] Rankings and Recognition - The service registration rankings for June showcased the top agricultural technology promotion institutions, with Guangzhou Huadu's Agricultural Technology Management Center leading with 640 services [80] - The top social service organizations included Meizhou's Zhiying Agricultural Development Co., Ltd., which recorded 464 services [81] - Individual service providers were also recognized, with Ye Jianping from the Luhua County Agricultural Technology Promotion Service Center achieving the highest service count at 83 [82]

Core Insights - "Nongyouquan" platform has achieved over 1 million kilometers of service mileage, indicating its extensive reach and effectiveness in agricultural technology promotion [16][12] - The platform has facilitated a total of 58,690 service registrations, addressing 67,309 agricultural issues, showcasing its role in enhancing agricultural productivity [16][18] - In May alone, the platform recorded 4,730 service registrations, helping 19,007 individuals and resolving 7,350 issues, reflecting its active engagement in the agricultural community [19][20] Group 1: Platform Overview - "Nongyouquan" is a precision matching platform developed by the Guangdong Provincial Department of Agriculture and Rural Affairs, connecting farmers' needs with agricultural experts [7][8] - The platform operates through the "Yue Nong Ji" WeChat mini-program, allowing farmers to place service requests online [9][10] - It has gathered over 20,000 agricultural technology promoters, covering various agricultural sectors across the province [10][11] Group 2: Service Performance - As of May, the platform has provided services to 216,063 individuals, significantly reducing the time farmers spend resolving issues [16][12] - In May, the top three regions for service registrations were Dongguan, Meizhou Meixian, and Guangzhou Huadu, indicating regional engagement levels [26][27] - The Guangzhou Huadu Agricultural Technology Management Center led the service count among agricultural promotion institutions with 380 services [59] Group 3: Case Studies - A rice farmer in Luhua County sought help for yellowing leaves, and the expert recommended soil drainage and treatment to address the issue [30][34] - A fruit farmer in Zhuhai requested guidance on lychee tree management, leading to recommendations for tree height reduction and variety improvement [36][39] - A fish farmer in Nanhai District faced a wheelworm outbreak and received advice on monitoring water quality and using appropriate medications [42][49]

Core Points - The article highlights the recognition of four agricultural technology personnel from Guangdong as national labor models, emphasizing their contributions to agricultural development and technology promotion [4][44][45][46][47]. Group 1: Recognition and Awards - On April 28, the Central Committee of the Communist Party of China and the State Council announced the awarding of the title of National Labor Model to 1,670 individuals [2]. - Among the awardees, 21 agricultural technicians received the National Labor Model title, with four from Guangdong [3][4]. Group 2: Key Individuals - The four recognized individuals are: - Qiu Zhijie, Deputy Director of the Agricultural Technology Service Promotion Center in Foshan, and Senior Food Inspection Engineer [5][44]. - Gu Xingfu, Director of the Agricultural and Rural Comprehensive Service Center in Huizhou, and Agricultural Technology Promotion Researcher [6][45]. - Xie Wenqing, Director of the Good Seed Demonstration Field at the Agricultural Technology Promotion Center in Taishan, and Agricultural Technology Promotion Researcher [7][46]. - Lin Weiqiu, Deputy Director of the Agricultural Technology Promotion Center in Raoping, and Senior Technician [8][47]. Group 3: Agricultural Development Initiatives - Guangdong has focused on three major tasks: ensuring food security, developing rural specialty industries, and cultivating rural talent [9]. - The province has deepened the "Hundred-Thousand-Ten Thousand Project" for agricultural technology promotion, innovating service models and creating a precise demand matching platform for agricultural technology [10][11]. Group 4: Talent Development and Impact - The province has strengthened the cultivation and excavation of local rural talents, implementing agricultural technology services in rural areas [14]. - The agricultural technology special commissioners and local rural experts are crucial to the agricultural technology promotion system in Guangdong, facilitating the transformation of scientific research results [15][16]. - Currently, over 20,000 agricultural service talents are registered in the province, including more than 3,200 agricultural technology special commissioners and over 11,000 local rural experts [17]. Group 5: Activities and Outreach - Since 2022, agricultural technology special commissioners have conducted over 1,150 specialized activities, with participation exceeding 57,000 professionals and guidance services reaching over 300,000 households [18][19].