Core Viewpoint - The article emphasizes the need for algorithms and online platforms to genuinely serve farmers by supporting real agricultural experts and punishing fake ones, highlighting the prevalence of fraudulent agricultural advisors targeting farmers' finances [1][2][3]. Group 1: Characteristics of Fake Experts - Fake agricultural experts exhibit three main characteristics: exaggerating promises, ambiguous identities, and identical promotional content across multiple accounts [2]. - These fraudulent practices not only lead to financial losses for farmers but also jeopardize their annual harvests [2]. Group 2: Demand for Genuine Agricultural Services - There is a significant demand among farmers for effective agricultural technology services, which are currently insufficient and disconnected from their actual needs [2]. - The article calls for genuine agricultural experts to engage more actively in providing guidance, both online and in-person, to meet farmers' needs [2]. Group 3: Recommendations for Improvement - The evaluation system for agricultural colleges and institutions should be revised to recognize contributions to real agricultural services [3]. - Agricultural technology promotion systems need to adapt to modern trends, enhancing their effectiveness and reach, especially through mobile platforms [3]. Group 4: Combating Fraud and Ensuring Quality - There is a need to strengthen the crackdown on counterfeit agricultural products and establish a quality traceability system to purify the market environment [4]. - A collaborative effort is essential to ensure that farmers receive genuine assistance and guidance, ultimately contributing to rural revitalization [4].

Core Viewpoint - The article discusses the launch of a two-month special action by the Central Cyberspace Administration of China to address the issue of misinformation spread by self-media, aiming to regulate information dissemination and enhance public trust [1]. Summary by Categories Key Issues Targeted - The special action focuses on four major issues: 1. Malicious hype and misleading public information, including impersonation of individuals during significant events and fabricating information in critical fields like finance and military [2]. 2. Distortion of facts through various means, such as using AI to create fake identities, manipulating narratives, and spreading false information about policies and events [3]. 3. Lack of proper source attribution, where information is shared without clear or accurate sourcing, leading to confusion and misinformation [4]. 4. Dissemination of false information in professional fields without proper certification, misrepresenting expertise, and creating misleading narratives [5].