Core Insights - The article emphasizes the transformative role of live streaming in rural revitalization, particularly in the agricultural sector, highlighting its potential to drive sales and enhance the marketing of local products [1][2] Group 1: Live Streaming as a New Agricultural Tool - Live streaming has become a significant method for promoting local agricultural products, with platforms like Kuaishou reporting 140 million deep interest users in agriculture by 2025 [1] - The daily active users seeking agricultural knowledge on Kuaishou reach 4.1 million, with 1.5 million users accessing authoritative agricultural information daily [1] Group 2: Challenges in Live Streaming - There are concerns about the sustainability of live streaming in agriculture, with issues such as prioritizing traffic over quality and short-term gains over long-term development [1] - The article warns that these "virtual fires" could harm the reputation of rural industries if not addressed [1] Group 3: Key Factors for Success - Product quality is crucial; agricultural products must meet market demands through standardized production and enhanced processing to increase their value [1] - A vibrant talent pool is necessary, with a focus on training farmers to become effective communicators and marketers of their products [2] - An efficient logistics system is essential to overcome barriers like high transportation costs and ensure fresh products reach urban markets [2] Group 4: Broader Implications - The value of live streaming extends beyond sales; it aims to reconstruct production, distribution, and marketing models in rural industries [2] - A strong foundation of quality products, supported by skilled personnel and efficient logistics, is vital for live streaming to act as an accelerator for rural industry revitalization [2]

Core Viewpoint - The rise of live-streaming to assist farmers has been marred by fraudulent practices, undermining genuine support efforts and harming farmers' interests [1][2] Group 1: Issues in Live-Streaming for Agriculture - Some live-streamers create false personas and narratives to mislead consumers, turning assistance into a marketing scam [1] - High-priced sales of ordinary agricultural products by influencers result in minimal profits for farmers, creating a black market that damages trust [1] Group 2: Recommendations for Sustainable Live-Streaming Mechanism - Establish a grading and quality control system for agricultural products to ensure fair pricing and incentivize farmers to improve quality [2] - Create stable supply relationships with farmers to ensure consistent income and encourage participation in live-streaming initiatives [2] - Collaboration among government, platforms, streamers, and farmers is essential for developing a sustainable live-streaming model [2]