转自：贵州日报 贵州日报天眼新闻记者 梁圣 岁末年初，国家级乡村工匠名师龙禄颖带着一身风尘与满怀憧憬，从云南回到黔东南州。2025年，她的 足迹遍布北京、长沙、米兰、大阪等城市，将苗绣的古老纹样织进世界的视野。 "要跟上时代，要讲好我们的非遗故事。怎样借力各个新媒体平台，更好地把品牌宣传出去，是目前我 们正在思考的问题。"龙禄颖目光炯炯，对未来充满信心。 2025年，她创立的贵州省施秉县舞水云台旅游商品开发有限公司迎来硕果，主营业务创收突破3000万 元，与"认领一头牛"的联名产品备受青睐，与"真维斯"的合作亦已启航。这标志着她不仅将苗绣技艺带 出了村庄，登上了国际舞台，更完成了从"非遗代表性传承人"到"乡村致富带头人"的蜕变。 "让苗绣走出苗寨，让乡亲们靠手艺赚钱"是龙禄颖不曾动摇的初心。她摸索出"公司+工坊基地+培训 +农户"模式，将分散的指尖力量汇聚成产业动能，搭建起集培训、生产、销售于一体的产业平台。二 十年来，累计培训5800余人次，培育出60余名传承人、技能人才，还建立了4个刺绣培训基地、9个村落 生产点，让留守妇女、返乡农民工无需远行就能掌握谋生技能。 当古老的纹样邂逅现代设计，传统的工艺融入品 ...

Core Insights - The article emphasizes the transformative role of live streaming in rural revitalization, particularly in the agricultural sector, highlighting its potential to drive sales and enhance the marketing of local products [1][2] Group 1: Live Streaming as a New Agricultural Tool - Live streaming has become a significant method for promoting local agricultural products, with platforms like Kuaishou reporting 140 million deep interest users in agriculture by 2025 [1] - The daily active users seeking agricultural knowledge on Kuaishou reach 4.1 million, with 1.5 million users accessing authoritative agricultural information daily [1] Group 2: Challenges in Live Streaming - There are concerns about the sustainability of live streaming in agriculture, with issues such as prioritizing traffic over quality and short-term gains over long-term development [1] - The article warns that these "virtual fires" could harm the reputation of rural industries if not addressed [1] Group 3: Key Factors for Success - Product quality is crucial; agricultural products must meet market demands through standardized production and enhanced processing to increase their value [1] - A vibrant talent pool is necessary, with a focus on training farmers to become effective communicators and marketers of their products [2] - An efficient logistics system is essential to overcome barriers like high transportation costs and ensure fresh products reach urban markets [2] Group 4: Broader Implications - The value of live streaming extends beyond sales; it aims to reconstruct production, distribution, and marketing models in rural industries [2] - A strong foundation of quality products, supported by skilled personnel and efficient logistics, is vital for live streaming to act as an accelerator for rural industry revitalization [2]