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小屏幕链接大市场!胶州市铺集镇激活乡村振兴新动能
Qi Lu Wan Bao Wang· 2025-09-26 15:17
把好源头选品关 让田间地头的优质产品"出道"是直播助农的第一步与关键环。铺集镇摒弃"筐里装来皆可卖"的粗放思 维,从特色、品控与品牌入手精挑细选。 深挖地域特色,擦亮地标名片。聚焦规模化与特色化,深挖铺集"地理味",打造差异化产品标签。聚焦 规模化,甄选种植面积广、具有鲜明镇域特色的小麦(全镇种植面积超8.2万亩)、玉米(全镇种植面 积超8.3万亩),磨粉成面作为直播主推品类产品,打造"铺集滋味"核心标识。聚焦特色化,将"遇见铺 集"系列产品作为特色IP重点培育,选择与随园家庭农场、文信苹果农场、正玖香菇烧鸡等全镇14家口 碑良好、具有正规生产资质的合作社进行合作,有效避免与其他地区电商产品的同质化竞争。 严守质量关卡,筑牢标准防线。铺集镇建立多层级甄选与审核机制。各自然村组建由村干部、党员农技 骨干、村民代表构成的"特产甄选团",全面梳理本村特色农产品与手工制品,从源头筛选优质货源。同 时,联合安全生产保障组、市场监管所、动物卫生与产品质量工作站等部门组成质检小组,对产品商家 开展实地考察,重点评估生产环境、卫生标准、质量检测流程等,形成"村级初筛—镇级审核—部门监 管"的三级品控体系,让每一件进入直播间的 ...
湖北随州:百支青年电商直播团队激活乡村
Huan Qiu Wang· 2025-09-17 10:48
Core Viewpoint - The "Qingyun China" live-streaming agricultural assistance initiative in Suizhou, Hubei Province, has significantly boosted agricultural product sales, achieving a total of 1.16 million yuan in sales and over 5 million views on promotional short videos [1][2]. Group 1: Sales and Economic Impact - The initiative has led to the sale of local specialty products such as Suizhou flower mushrooms and fragrant rice, with total e-commerce platform live sales exceeding 13 million yuan, contributing to rural revitalization [2][3]. - The live-streaming events have transformed the sales landscape for local agricultural products, with the highest single live-stream sales reaching over 100,000 yuan [3]. Group 2: Talent Development and Training - The Suizhou Youth League has established a network to support young entrepreneurs, facilitating training and resource sharing among over 100 youth e-commerce live-streaming teams and nearly 3,000 individuals [2][4]. - A tailored training program has been implemented to enhance the skills of young e-commerce entrepreneurs, resulting in the successful cultivation of over 100 professional trainees in live-streaming e-commerce [4][5]. Group 3: Resource and Infrastructure Support - The initiative has created a "Suizhou Good Products" database to connect local high-quality agricultural products with e-commerce youth, ensuring a steady supply of quality resources [6]. - A youth talent station has been established to address housing challenges for young e-commerce creators, allowing them to utilize shared resources for their live-streaming ventures [7][8]. Group 4: Community Engagement and Innovation - The involvement of local university students in live-streaming events has injected youthful energy into the promotion of Suizhou's agricultural products, enhancing brand visibility and community engagement [8]. - The initiative emphasizes the importance of youth in urban development and positions live-streaming e-commerce as a key driver of the digital economy [8].
大学生开直播 以青春镜头赋能乡村振兴
Core Viewpoint - The article highlights the innovative use of live streaming by university students to promote local culture and agricultural products, enhancing rural revitalization efforts through digital engagement and education [1][2][6]. Group 1: Live Streaming Initiatives - University students are leveraging live streaming to showcase traditional Chinese medicine practices and local specialties, effectively engaging audiences and promoting cultural heritage [1][6]. - The "Three Going to the Countryside" social practice teams from various universities are integrating live streaming into their community service projects, focusing on rural e-commerce and tourism [2][3]. Group 2: Impact on Local Economy - The live streaming efforts have successfully increased the visibility of local products, such as the wind-dried pepper chicken from Nanyang, leading to expanded sales channels for farmers [2]. - In Hunan, live streaming has significantly boosted local tourism, with one event resulting in over 200 tickets being claimed for a scenic area, demonstrating a direct impact on visitor numbers [3][4]. Group 3: Educational Contributions - Students are not only promoting products but also providing training for local merchants on effective live streaming techniques, addressing gaps in their digital marketing skills [2]. - The practice teams are creating promotional materials, such as hand-drawn maps and scripts, to leave behind for local communities, ensuring sustainable knowledge transfer [5]. Group 4: Cultural Engagement - The live streaming sessions have fostered a deeper appreciation for local cultural practices, such as traditional medicine, with interactive elements that engage viewers and highlight the craftsmanship involved [6][7]. - The average viewership for the non-heritage themed live streams has been stable at around 1,000 participants, indicating a growing interest in local culture beyond geographical boundaries [7].
谨防假助农直播毁坏真帮扶通道
Core Viewpoint - The rise of live-streaming to assist farmers has been marred by fraudulent practices, undermining genuine support efforts and harming farmers' interests [1][2] Group 1: Issues in Live-Streaming for Agriculture - Some live-streamers create false personas and narratives to mislead consumers, turning assistance into a marketing scam [1] - High-priced sales of ordinary agricultural products by influencers result in minimal profits for farmers, creating a black market that damages trust [1] Group 2: Recommendations for Sustainable Live-Streaming Mechanism - Establish a grading and quality control system for agricultural products to ensure fair pricing and incentivize farmers to improve quality [2] - Create stable supply relationships with farmers to ensure consistent income and encourage participation in live-streaming initiatives [2] - Collaboration among government, platforms, streamers, and farmers is essential for developing a sustainable live-streaming model [2]
江西武宁:流量变销量 直播助农奏响乡村振兴新乐章
Zhong Guo Xin Wen Wang· 2025-07-10 15:57
Group 1 - The core viewpoint of the articles highlights the efforts of local individuals in Wuning County, Jiangxi Province, to promote agricultural products through internet marketing and live streaming, contributing to rural revitalization [1][2] - Li Ping, the president of the Wuning New Alliance Network, returned to his hometown in 2022 and established a live streaming team to promote local specialties, achieving over 20,000 yuan in monthly online sales for handmade sweet potato noodles [1] - Zhang Zujin, another local entrepreneur, started his agricultural company in 2024 and has generated nearly 3 million yuan in sales over the past year through live streaming, while also providing e-commerce training for local farmers [2] Group 2 - The Wuning County United Front Work Department has been actively supporting new local leaders to leverage short videos and live streaming for agricultural product sales and cultural tourism, enhancing rural development [2] - The establishment of a practical base for rural live streaming and an agricultural product trading center is planned to cultivate more e-commerce leaders in the region [2]
粤荔世界享!6·6给“荔”节助广东荔枝甜遍全球
Nan Fang Nong Cun Bao· 2025-06-07 04:34
Core Viewpoint - The "6·6 Give 'Lychee' Festival" in Guangdong aims to promote the global consumption of Guangdong lychees through innovative marketing strategies and collaboration among various stakeholders in the agricultural sector [12][40][49]. Group 1: Event Overview - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, inviting global audiences to enjoy Guangdong lychees [12][3]. - The event utilized new media and marketing concepts to mobilize both online and offline resources, engaging farmers, distributors, and influencers [4][5][40]. - The festival featured a variety of activities, including live streaming and product recommendations from influencers, showcasing lychee products from major production areas [20][21][36]. Group 2: Marketing Strategies - The event introduced new marketing models, such as lychee-flavored beverages and snacks, to attract younger consumers [77][78]. - A unique "I have a lychee tree in Guangdong" campaign was launched, allowing global consumers to virtually adopt lychee trees and engage with the production process [79][80]. - Collaborations with major e-commerce and logistics platforms like Meituan, JD.com, and SF Express were established to enhance distribution efficiency and reach [91][92][94]. Group 3: Economic Impact - Guangdong's lychee industry supports approximately 1.8 million workers and contributes significantly to the local economy, with stable planting areas of around 4 million acres [50][49]. - The festival aims to boost farmers' incomes and enhance the vitality of rural areas through increased sales and marketing efforts [6][7][88]. - The event's success is reflected in a significant increase in sales, with JD.com reporting over 560% growth in transaction volume for Guangdong lychees [95]. Group 4: Cultural Significance - Guangdong lychee is not only a product but also a cultural symbol, with historical significance and representation in various cultural activities during the festival [54][70]. - The festival included cultural performances and discussions about the heritage of lychee cultivation, reinforcing its status as a cultural icon [68][69].
直播助农 功夫更要下在镜头外(一线行走)
Ren Min Ri Bao· 2025-06-04 21:41
Core Viewpoint - The article emphasizes that rural live-streaming for agricultural assistance should not be limited to flashy appearances but must focus on substantial efforts behind the scenes to ensure sustainable development and benefits for local farmers [1][2]. Group 1: Live-streaming and Agricultural Assistance - In Changren Village, Jiangxi Province, live-streaming has transformed from a "cold scene" to a vibrant platform for selling fresh vegetables, with the involvement of local officials and community members [1]. - The initial challenges included nervousness from the hosts and low viewer engagement, prompting local officials to take a supportive role rather than dominating the process [1][2]. - The approach taken by local officials aims to empower villagers by providing them with skills and knowledge, ensuring that the initiative can continue even if personnel changes occur [1]. Group 2: Operational Support and Sales Growth - The live-streaming initiative has led to significant sales growth, with Changren Village's agricultural sales exceeding 200,000 yuan in 2024 through a combination of online live-streaming and offline group purchases [2]. - The operational aspects of live-streaming, such as product quality control, logistics coordination, and brand promotion, are crucial for success and require dedicated efforts from the support team [2]. - The article highlights the importance of integrating both online and offline strategies to maximize the impact of agricultural live-streaming, showcasing the evolving role of technology in rural development [2].
“兵支书”带货青红脆李 肇庆供销 “千村千社千主播” 在行动
Nan Fang Nong Cun Bao· 2025-05-26 15:34
Core Viewpoint - The article highlights the initiative of village leaders in Zhaoqing to leverage live streaming for promoting local agricultural products, specifically the Qinghong plums, to boost economic development in rural areas [1][21]. Group 1: Village Leader's Role - Village Party Secretary Zhao Niudi has embraced the role of a live streamer to promote local agricultural products, showcasing the abundant Qinghong plums in his village [3][5]. - Zhao Niudi's background as a soldier and his leadership in the village have motivated him to take the lead in this initiative, reflecting his commitment to community development [6][9]. Group 2: Agricultural Development - The plum cultivation in Shanshe Village began in 2018, with the introduction of Qinghong plums and other varieties after learning from other regions [10][11]. - Initial challenges included lack of experience and funding, but through continuous learning and the establishment of a cooperative, the village has seen economic benefits, with the cooperative generating an annual income of 12,000 yuan for the community [12][14]. Group 3: Digital Marketing Initiative - The "Thousand Villages, Thousand Societies, Thousand Broadcasters" initiative aims to enhance the digital marketing capabilities of village leaders, promoting local products through social media platforms [16][21]. - The Zhaoqing Supply and Marketing Cooperative is actively involved in organizing live streaming events to facilitate the sale of local agricultural products, particularly during the plum harvest season [18][20]. Group 4: Future Development Plans - A recent event marked the launch of a collaborative framework involving government, enterprises, and educational institutions to foster talent in rural digital economy [21][22]. - The initiative includes systematic training in AI technology, content production, and data operations to cultivate skilled personnel for rural revitalization, aiming to enhance the quality of agricultural development in Zhaoqing [23][25].