（来源：千龙网） 最引人注目的，莫过于"青云助农"电商直播大赛的颁奖环节。这场吸引700余支队伍参赛、话题点击量 超1340万次的赛事，不仅捧出了一批带货能手，更点燃了青年助农的热情。 "拿到'最佳创意之星'这个奖，我特别激动！"田梓伊捧着奖杯，声音里满是雀跃。她的团队采用情景剧 的形式直播，把西青的农文旅资源串成故事，单场直播销售额突破10万元。而天津交通职业学院的陈佳 艺团队，则凭借从零起步的成长速度，荣获"最佳成长之星"。"从第一次直播只有3个观众，到现在每场 稳定上千人观看，西青的乡村给了我们成长的土壤。"陈佳艺说。 除了现金奖励，两位"新星"还收获了沉甸甸的"大礼包"：半年免费使用西青人才公寓与指定直播间、免 费参加专业培训，更被纳入西青区青年创业人才库，可优先获取就业创业资源。"我们想留下来，把西 青的好物卖向全国。"陈佳艺的话，道出了许多青年的心声。 访谈环节的圆桌旁，高校青年、"新农人"、村干部与部门负责人围坐一起，畅谈直播助农的酸甜苦 辣。"以前觉得直播就是对着手机说话，真正做起来才知道，要懂产品、懂用户、懂传播。"天津农学院 学生李阳分享着自己的感悟，他和团队帮农户卖过滞销的芹菜，也帮非遗 ...

（来源：团结报） 转自：团结报 □ 朱 莹 适逢赣南脐橙丰收季，在台湾阿公王文瑞的镜头里，他的故乡江西省赣州市脐橙果树在山头连片铺开， 脐橙缀满枝头，他一边带领网友"云游果园"，一边"吆喝"推介。 王文瑞近日接受记者采访时说："我今年的赣南脐橙直播销售暂告一段落，共帮助销售赣南脐橙超过5.5 万斤。" 今年66岁的王文瑞来自台湾嘉义，祖籍江西赣州。一百多年前，其祖父王长发离开大陆前往台湾谋生。 祖父离世后，仅留下一块写着"江西省于都县长盛乡潭石保瑶坡段人氏"的祖籍牌。 时间回到2022年。"我和家人始终想回祖籍地看看，我的年纪越来越大了，找到自己的'根'是余生最大 的愿望。"王文瑞在社交平台上发布一条寻亲视频，"本来不抱希望，没想到大陆网友很热情，提供了很 多有价值的线索"。 根据线索，王文瑞联系到了赣州市于都县车溪乡的宗亲。不久后，在一片爆竹声中，他回到车溪乡的王 氏祠堂祭祖认亲，两岸家人紧紧相拥。他说，宗亲们一句句"阿公回家了"让他十分动容，"慎终追远、 敬宗睦族是中华民族的传统，能与大陆的亲人们紧紧相拥很幸福"。 赣州是"世界橙乡"、大陆最大的脐橙主产区。2024年，王文瑞返乡第一次尝试带货；2025年 ...

去年以来，朝天区围绕如何助农增收，解决群众急难愁盼问题，开展了党员网络主播培育行动，通过培 训赋能、一线实战、技能比武等方式，培养网络主播。这些主播纷纷化身"朝天旅游推介员"，在直播 间"既卖山货、又推民宿"，把采摘鲜果、品尝地道农家宴、入住特色民宿打包成"体验套餐"，推荐给各 地网友。 《 人民日报 》（ 2025年12月18日 11 版） "这是我们朝天区自产的赤松茸，肉质饱满、新鲜采摘，炖汤炒菜都鲜美！"镜头前，四川广元市朝天区 党员网络主播向桂蓉正对着手机镜头，热情地推介农产品。 "一场直播，销售额突破3万元。"朝天区大尖山村第一书记苟亮喜不自禁，"多亏了区里党员直播团队来 帮忙，打开了线上销路。"目前，像这样的直播助农活动已开展了100余场，帮助2000多户农户实现增收 超500万元。 (责编：胡永秋、杨光宇) ...

Core Viewpoint - The article highlights the transformation of Huaihuang Village in Shaoxing, Zhejiang Province, where the local economy has shifted from traditional bamboo cultivation to a thriving orchid industry, significantly increasing the income of villagers through innovative marketing strategies like live streaming [1][2]. Group 1: Economic Transformation - The orchid industry has become a key economic driver for Huaihuang Village, with over 20% of villagers benefiting from it, averaging an income increase of nearly 20,000 yuan per household [1]. - The village transitioned from bamboo cultivation, which struggled with pricing, to orchid farming, leveraging local conditions and avoiding homogeneous competition [1]. Group 2: Challenges and Solutions - Despite successful cultivation techniques, villagers faced challenges in selling their orchids, leading to high maintenance costs and unsold inventory [1]. - The introduction of live streaming as a sales channel initially failed due to a lack of training among villagers, prompting the village leadership to engage returning young entrepreneurs for assistance [2]. Group 3: Community Engagement and Growth - The establishment of a creative center and professional training for villagers has led to improved sales performance, with some individuals significantly increasing their income through effective online marketing [2]. - The local orchid industry is expanding, with new projects underway to enhance infrastructure and market presence, including a new 30-acre orchid greenhouse equipped with advanced technology [3].

"蜜都"饶河：助农直播搭"云桥" 让边城农货"飞"进城 中新网双鸭山11月19日电 题："蜜都"饶河：助农直播搭"云桥" 让边城农货"飞"进城 作者 孔令双 王佩东 "三农"主播孙道林(右二)在镜头前介绍村民带来的特色农林产品。 饶河县融媒体中心供图 近年来，饶河县依托得天独厚的优质农林产品资源，把培养"三农"主播当成重点事来抓，并推出培训指 导、物流对接、包装设计等"一站式"服务，精准破解直播带货中的各类痛点难题。同时，饶河县积极搭 建发展平台，举办首届优质农林产品电商产业供应链洽谈对接会，并组织本地特色农林产品亮相哈洽 会、兴农大集等各类活动，推动线上线下深度融合，让饶河农林产品的知名度持续提升、销路越来越 广。此外，县里还出台多项扶持政策，鼓励更多年轻人返乡创业，加入助农直播队伍，让电商产业在乡 村深深扎根、蓬勃生长，为边疆乡村振兴注入强劲动能。 据饶河县电子商务发展中心副主任高扬介绍，目前，饶河县已有各类自媒体达人100余名，年直播带货 销售额突破12亿元，有效带动了特色农产品销售和农户增收。 "下一步，我们将持续加强电商人才的培养，完善物流配送体系，打造更多区域公共品牌，让直播助农 成为我县乡村振兴 ...

Core Insights - The article highlights the establishment of a "one-stop" live streaming base in Pujizhen, Jiaozhou City, aimed at addressing the challenges of rural product sales and market access, leveraging party leadership to enhance agricultural income and community wealth [1] Group 1: Product Selection and Quality Control - Pujizhen focuses on selecting high-quality local products by emphasizing regional characteristics and brand differentiation, with significant cultivation areas for wheat (over 82,000 acres) and corn (over 83,000 acres) [2] - A multi-tiered selection and review mechanism is established, involving local leaders and quality inspection teams to ensure product quality through a three-level control system [3] Group 2: Operational Empowerment and Resource Integration - The town creates a comprehensive live streaming hub to overcome fragmented rural e-commerce efforts, enhancing operational capabilities and resource integration [4] - Training programs are implemented for local leaders and aspiring e-commerce participants, fostering a new talent pool in rural e-commerce [4] Group 3: Sales and Distribution Mechanisms - Long-term agreements with farmers ensure above-market prices for staple crops, while local products are integrated into live streaming sales with government backing to build consumer trust [5] - A shared live streaming space is established to support local cooperatives and entrepreneurs, providing free resources and training to enhance product promotion [6] Group 4: Economic Empowerment and Community Development - The live streaming initiative aims to increase farmers' incomes and transform them into modern e-commerce practitioners, with significant sales figures reported for wheat and seasonal fruits [7] - A profit-sharing mechanism is introduced to ensure community benefits from the live streaming revenues, supporting local public welfare projects and incentivizing village leaders [8]

Core Viewpoint - The "Qingyun China" live-streaming agricultural assistance initiative in Suizhou, Hubei Province, has significantly boosted agricultural product sales, achieving a total of 1.16 million yuan in sales and over 5 million views on promotional short videos [1][2]. Group 1: Sales and Economic Impact - The initiative has led to the sale of local specialty products such as Suizhou flower mushrooms and fragrant rice, with total e-commerce platform live sales exceeding 13 million yuan, contributing to rural revitalization [2][3]. - The live-streaming events have transformed the sales landscape for local agricultural products, with the highest single live-stream sales reaching over 100,000 yuan [3]. Group 2: Talent Development and Training - The Suizhou Youth League has established a network to support young entrepreneurs, facilitating training and resource sharing among over 100 youth e-commerce live-streaming teams and nearly 3,000 individuals [2][4]. - A tailored training program has been implemented to enhance the skills of young e-commerce entrepreneurs, resulting in the successful cultivation of over 100 professional trainees in live-streaming e-commerce [4][5]. Group 3: Resource and Infrastructure Support - The initiative has created a "Suizhou Good Products" database to connect local high-quality agricultural products with e-commerce youth, ensuring a steady supply of quality resources [6]. - A youth talent station has been established to address housing challenges for young e-commerce creators, allowing them to utilize shared resources for their live-streaming ventures [7][8]. Group 4: Community Engagement and Innovation - The involvement of local university students in live-streaming events has injected youthful energy into the promotion of Suizhou's agricultural products, enhancing brand visibility and community engagement [8]. - The initiative emphasizes the importance of youth in urban development and positions live-streaming e-commerce as a key driver of the digital economy [8].

Core Viewpoint - The article highlights the innovative use of live streaming by university students to promote local culture and agricultural products, enhancing rural revitalization efforts through digital engagement and education [1][2][6]. Group 1: Live Streaming Initiatives - University students are leveraging live streaming to showcase traditional Chinese medicine practices and local specialties, effectively engaging audiences and promoting cultural heritage [1][6]. - The "Three Going to the Countryside" social practice teams from various universities are integrating live streaming into their community service projects, focusing on rural e-commerce and tourism [2][3]. Group 2: Impact on Local Economy - The live streaming efforts have successfully increased the visibility of local products, such as the wind-dried pepper chicken from Nanyang, leading to expanded sales channels for farmers [2]. - In Hunan, live streaming has significantly boosted local tourism, with one event resulting in over 200 tickets being claimed for a scenic area, demonstrating a direct impact on visitor numbers [3][4]. Group 3: Educational Contributions - Students are not only promoting products but also providing training for local merchants on effective live streaming techniques, addressing gaps in their digital marketing skills [2]. - The practice teams are creating promotional materials, such as hand-drawn maps and scripts, to leave behind for local communities, ensuring sustainable knowledge transfer [5]. Group 4: Cultural Engagement - The live streaming sessions have fostered a deeper appreciation for local cultural practices, such as traditional medicine, with interactive elements that engage viewers and highlight the craftsmanship involved [6][7]. - The average viewership for the non-heritage themed live streams has been stable at around 1,000 participants, indicating a growing interest in local culture beyond geographical boundaries [7].

Core Viewpoint - The rise of live-streaming to assist farmers has been marred by fraudulent practices, undermining genuine support efforts and harming farmers' interests [1][2] Group 1: Issues in Live-Streaming for Agriculture - Some live-streamers create false personas and narratives to mislead consumers, turning assistance into a marketing scam [1] - High-priced sales of ordinary agricultural products by influencers result in minimal profits for farmers, creating a black market that damages trust [1] Group 2: Recommendations for Sustainable Live-Streaming Mechanism - Establish a grading and quality control system for agricultural products to ensure fair pricing and incentivize farmers to improve quality [2] - Create stable supply relationships with farmers to ensure consistent income and encourage participation in live-streaming initiatives [2] - Collaboration among government, platforms, streamers, and farmers is essential for developing a sustainable live-streaming model [2]

Group 1 - The core viewpoint of the articles highlights the efforts of local individuals in Wuning County, Jiangxi Province, to promote agricultural products through internet marketing and live streaming, contributing to rural revitalization [1][2] - Li Ping, the president of the Wuning New Alliance Network, returned to his hometown in 2022 and established a live streaming team to promote local specialties, achieving over 20,000 yuan in monthly online sales for handmade sweet potato noodles [1] - Zhang Zujin, another local entrepreneur, started his agricultural company in 2024 and has generated nearly 3 million yuan in sales over the past year through live streaming, while also providing e-commerce training for local farmers [2] Group 2 - The Wuning County United Front Work Department has been actively supporting new local leaders to leverage short videos and live streaming for agricultural product sales and cultural tourism, enhancing rural development [2] - The establishment of a practical base for rural live streaming and an agricultural product trading center is planned to cultivate more e-commerce leaders in the region [2]