（来源：工人日报） 重庆市秀山土家族苗族自治县食羊养羊的传统绵延数百年。清嘉庆年间，陈氏家族创立"啃一腿蛮子羊 脚"，历经11代传承人的打磨，将武陵山区的饮食智慧融入每一道工序，最终成为扎根秀山味蕾的非遗 味道。 今年53岁的陈天培，是羊脚烹饪技艺"啃一腿蛮子羊脚"县级非物质文化遗产传承人。2002年，他倾尽积 蓄开设小店，让百年非遗羊脚重回大众视野。 2020年开始，陈天培以"公司+基地+农户"模式建成占地200多亩的黑山羊养殖基地，为农户提供种羊、 技术指导并保底收购，合作农户每户年均增收3万多元。 近年来，陈天培积极拥抱电商新业态，组建专业团队拓展线上市场，还帮助乡亲们销售笋干、酸辣椒等 山货，让武陵山区特色农产品走出大山。 本报通讯员 胡程 摄 ...

Core Insights - The article emphasizes the transformative role of live streaming in rural revitalization, particularly in the agricultural sector, highlighting its potential to drive sales and enhance the marketing of local products [1][2] Group 1: Live Streaming as a New Agricultural Tool - Live streaming has become a significant method for promoting local agricultural products, with platforms like Kuaishou reporting 140 million deep interest users in agriculture by 2025 [1] - The daily active users seeking agricultural knowledge on Kuaishou reach 4.1 million, with 1.5 million users accessing authoritative agricultural information daily [1] Group 2: Challenges in Live Streaming - There are concerns about the sustainability of live streaming in agriculture, with issues such as prioritizing traffic over quality and short-term gains over long-term development [1] - The article warns that these "virtual fires" could harm the reputation of rural industries if not addressed [1] Group 3: Key Factors for Success - Product quality is crucial; agricultural products must meet market demands through standardized production and enhanced processing to increase their value [1] - A vibrant talent pool is necessary, with a focus on training farmers to become effective communicators and marketers of their products [2] - An efficient logistics system is essential to overcome barriers like high transportation costs and ensure fresh products reach urban markets [2] Group 4: Broader Implications - The value of live streaming extends beyond sales; it aims to reconstruct production, distribution, and marketing models in rural industries [2] - A strong foundation of quality products, supported by skilled personnel and efficient logistics, is vital for live streaming to act as an accelerator for rural industry revitalization [2]

Core Viewpoint - The company has successfully transformed traditional culinary skills into a thriving business, contributing to local economic development and community prosperity through innovative practices and collaboration with local farmers [1][2][3]. Group 1: Business Development - The company started with a small 70-square-meter shop specializing in lamb feet, which initially struggled but later saw daily revenue increase from 400 yuan to 2,000 yuan within a year [1]. - In 2016, the company was established to combine traditional skills with modern food processing, leading to the development of over 20 new products, including spicy lamb tripe and mustard lamb [2]. - By 2019, the company expanded its lamb restaurant to 1,000 square meters, achieving peak daily revenues exceeding 60,000 yuan [2]. Group 2: Community Engagement - The company established a black goat breeding base covering over 200 acres in 2020, implementing a "company + base + farmers" model to support local farmers with breeding stock and technical guidance [2]. - More than 100 local households are now involved in goat farming, with each household potentially increasing their income by over 30,000 yuan annually [2]. Group 3: E-commerce and Market Expansion - The company began exploring e-commerce in 2018 and formed a professional team in 2023, achieving nearly 10 million yuan in online revenue this year [3]. - The company not only sells its own lamb products but also helps local farmers sell other mountain goods, thereby increasing their income [3]. Group 4: Future Aspirations - The company aims to build a standardized supply chain to enhance its brand and strengthen local industries, ensuring that more community members can benefit from economic growth [3].