创意市集

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顺义天竺打造航空慢生活特色街区,招募艺术民宿、创意市集等项目
Xin Jing Bao· 2025-05-30 06:34
楼台村集体建设用地同样备受关注,天竺镇已启动楼台村"飞行花园艺术街区"策划方案,计划打造融合 多种功能的居、旅、产复合型街区,邀请投资方和运营方共同打造京郊航空慢生活特色街区,主要招募 艺术民宿、创意市集等"乡村振兴+农商文旅"融合项目。 近年来,天竺镇依托毗邻首都国际机场的区位优势,锚定临空服务与国际消费"双核驱动"发展路径,构 建"1+3"现代化产业体系,即"临空经济+国际体育、文化创意和大健康产业",致力于构建开放型经济生 态圈,以"商业为基础、商务为引擎、商贸为纽带"的立体化战略,全力打造经济高质量发展新高地。 新京报讯(记者耿子叶)5月29日,"产耀天竺·城载机遇"2025年天竺镇优质资源推介暨招商引资大会举 办。现场,顺义区天竺镇与多家行业协会、第三方服务机构及重点企业签署战略合作协议,将在医药健 康、酒店、体育等多领域展开合作。顺义区首个"企业会客厅"在会上揭牌,该会客厅位于天竺镇,打 造"类海外"商务服务空间,将为重点企业免费提供交流场所。 该企业会客厅分为三层,一层是展示区域,展示天竺镇及镇域企业的独特风采,并可承接50人左右的各 类活动和小型发布会。二层和三层是功能完备的洽商区,贴心设置了 ...
市集遍地,但流量密码失灵?
创业邦· 2025-05-21 10:34
以下文章来源于惊蛰研究所 ,作者惊蛰研究所消费组 惊蛰研究所 . 探索发现新经济。 图源丨Midjourney 每逢周末或是节假日,在绿茵草地上或蔚蓝海滨旁,在城市森林的夹缝或是市井社区的开阔地里,一 个个不同主题的创意市集聚焦着众多热爱赶"集"的年轻消费者们。 宠物市集、复古市集、非遗市集、手账市集、谷子市集……这些不同主题的创意市集不仅是年轻人消 遣娱乐的好去处,更为摊主们提供了自主创业的舞台,也成为了部分小众文化爱好者们的社交空间。 然而,随着市集越开越多、越开越卷,市集也面临商业化、同质化程度越来越高的难题。特别是面对 重视体验、强调情绪价值的年轻消费者,摊主和市集主办方也需要找到让市集经济继续火下去的方 法。 创意涌现:万物皆可变市集 市集的形态由来已久,早在农耕时代,人们便习惯聚集在一起,交易彼此需要的物品,以物易物,互 通有无,由此形成了最早的市集。 如今冠上"创意"之名的市集除了延续贸易的商业属性,更强调对生活方式的重塑与社交体验的营造。 而这一点在众多创意市集的命名方式上可见端倪:"街头艺术节""创意生活节""青春嘉年华"的市集主 题彰显了市集主理人们的"野心",即市集不仅是商品交换的场所, ...
“市集游”撬动文旅大市场
Su Zhou Ri Bao· 2025-05-07 00:13
Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]