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苏州:“寸丝寸金”的缂丝变时尚单品
Su Zhou Ri Bao· 2025-05-26 08:06
2017年,蔡霞明与国际著名服装设计师劳伦斯许合作的30多套苏绣服装登上巴黎时装周;2019年,蔡 霞明与笠轩华服合作,携70余件缂丝作品再登巴黎时装周。蔡霞明缂丝艺术馆成立后,为了更好地推 动缂丝走进日常生活,蔡霞明结合年轻人的喜好,设计了缂丝手包、缂丝挂坠、缂丝耳饰等缂丝生活 衍生品。同时,她还将缂丝技艺进行延伸,向收藏品、工艺品方向发展,推出了缂丝宫扇、缂丝台屏 等特色产品。 "上周的直播我们筹备了很久,准备了团扇、耳饰、台屏、卡包、胸针等十多种产品。"当晚,直播间 涌入的流量,给蔡霞明带来了惊喜。"缂丝制品价格高,做起来慢,起初我们还担心没人来买。没想 到,首场直播的数据就这么好。"蔡霞明告诉记者,直播结束后他们一下子发出了近80单货品,其中单 价最高的是一把价值2.7万元的缂丝宫扇。 "我们常说刺绣是'锦上添花',缂丝是'无中生有'。"蔡霞明介绍,缂丝采用"通经断纬"的技法,不仅工 艺繁琐、用时长,且制作过程充满了随机性,一步做错就要拆掉重来。"一名熟练的织工一天也只能织 1到2厘米,我们创作一幅缂丝作品的时间都是按年来计算的,因此缂丝一直属于'奢侈品'的范畴。"蔡 霞明说。 如何让缂丝更加生活化、 ...
大阪世博会“苏州日”开幕
Su Zhou Ri Bao· 2025-05-22 22:23
Group 1 - The "Suzhou Day" event was held in Osaka, Japan, showcasing Suzhou's unique cultural heritage through various intangible cultural heritage performances, including Suzhou embroidery and Kunqu opera [1][2] - Suzhou has a strong foreign investment presence, with 19,000 foreign enterprises operating in the city and 493 projects established by 178 Fortune Global 500 companies, making Japan the third-largest source of foreign investment in Suzhou [1] - The event highlighted Suzhou's commitment to sustainable development through its carbon neutrality service platform, which provides a one-stop service chain for carbon reduction needs of small and medium-sized enterprises [2] Group 2 - The theme of the 2025 Osaka World Expo is "Building Future Society, Imagining Tomorrow's Life," with a focus on sustainable socio-economic systems, aligning with Suzhou's initiatives [2] - Suzhou's cultural and economic strategies intertwine traditional heritage with modern practices, presenting a comprehensive picture of sustainable development and open collaboration [2]
“为一个节奔赴一座城” 336个非遗项目扎根成都,激活文旅消费新动能
Mei Ri Jing Ji Xin Wen· 2025-05-22 14:10
Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].
从“中国游”到“中国购”(市场漫步)
Ren Min Ri Bao· 2025-05-20 21:51
围绕文旅消费,一场新的"中国热"正在全球兴起。与产业投资、到中国去建厂不同,这场"中国热"走进 了更多国外普通民众的视野 最近,两则消息成为国内外社交平台的热点。 "中国制造"正在向"中国创造"转变,品质和创新成为其核心竞争力。近年来,外国游客的购物清单不断 拓展丰富,从服装、食品到手机、翻译器,从智能家居到小家电,凭借着创新创造和高性价比,中国商 品深受全球消费者的喜爱。 这轮"中国游""中国购"还带来了新的变化,在文旅消费融合带动下,中国文化吸引了更多外国游客关 注。中式礼服、缂丝团扇、青花瓷茶具等带有中国文化符号的特色商品,装满了不少外国游客的行李 箱,越来越多的外国游客爱上穿着汉服在中国旅游。 中国文化与中国制造的融合碰撞,正是"中国购"的魅力所在。 当外航的航班穿越云海,当退税商店的灯光点亮夜色,当"中国制造"闪耀国际舞台,这些生动的场景共 同勾勒出中国作为开放大国的自信与担当。在全球化遭遇逆流的今天,中国正以"游在中国""购在中 国"为纽带,书写着开放共赢的新篇章。这是中国的机遇,也是世界的机遇。 何以"中国热"?与近年来的开放政策有很大关系。 5月13日,在中拉论坛第四届部长级会议开幕式上,中国 ...
“市集游”撬动文旅大市场
Su Zhou Ri Bao· 2025-05-07 00:13
Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]
免签政策撬动文旅新纪元:解码中国入境游的黄金时代
Sou Hu Cai Jing· 2025-05-04 10:30
Core Insights - The article highlights the transformative impact of visa-free policies on China's inbound tourism, with a significant increase in foreign visitors, reaching over 9.215 million in Q1 2025, a 40.2% year-on-year growth [1] - The integration of cultural experiences and innovative tourism strategies is essential for attracting and retaining international tourists, moving beyond mere sightseeing to immersive cultural engagement [3][5] Policy Benefits - China's implementation of visa-free or visa-on-arrival policies for 89 countries has facilitated easier access for tourists, significantly reducing visa processing times from 15 days to 72 hours [3][5] - The easing of visa restrictions has led to a surge in international cruise tourism, with Shanghai's cruise terminal receiving 7 international cruise ships and nearly 7,000 tourists in the first three months of 2025 [3] Cultural Experience Innovation - Cultural experiences have become a key factor in enhancing tourist satisfaction, with 65% of inbound tourists spending on intangible cultural heritage and traditional crafts, surpassing typical shopping expenditures [6] - Innovative cultural offerings, such as immersive experiences in historical settings and local craftsmanship, have resonated with tourists, leading to unique consumption patterns [6][11] Regional Collaboration - The growth of inbound tourism in the Yangtze River Delta is characterized by regional collaboration, with Shanghai serving as a hub connecting various cultural and tourism resources [8][10] - Events like "Foreign Friends' Spring Outing Day" in Jiaxing have significantly increased the proportion of foreign visitors, demonstrating the effectiveness of coordinated regional tourism strategies [10] Consumer Behavior Trends - The rise of mobile payment usage among international tourists has transformed shopping experiences in China, with tourists adeptly using local payment methods [10] - The "long-tail effect" of cultural consumption is evident, as tourists seek unique, participatory experiences rather than traditional souvenirs, indicating a shift in consumer preferences [11] Future Directions - The article identifies three emerging trends in the inbound tourism market: deepening policy facilitation, granular cultural experiences, and thematic regional connections [13] - Future initiatives may include expanded visa options and innovative cultural tourism routes, such as the "Tea Horse Road" and "Yangtze Poetry Road," aimed at enhancing cultural exchange [13]