央视网消息：最近，第六届"长三角国际文化产业博览会"，在上海国家会展中心举行，集中展示长三角文化产业整体形象，搭建长 三角及中外文化产业的合作交易平台。 记者在现场发现，中药茶饮、中医问诊、非遗产品及传统文化体验等展位吸引了众多观众的目光。其中包括扎染、花灯、刺绣、古 法竹纸、缂丝等项目，无不体现出传统技艺与创新设计的完美融合。 参展商张鹏宇介绍，把剪纸还有一些传统元素融合到产品里，做出像醒狮、葫芦这一系列带有吉祥寓意的手工类DIY产品。同时， 他们也做了一些更加新的工艺，利用棉纸实现香氛效果。单说这一款产品，每天零售达到100多个。 本届长三角文博会展览面积达8万平方米，吸引了来自长三角及贵州、吉林等超过1500家文化产业相关单位和企业参展。多地博物 院也纷纷带来了独具匠心的文创精品。 参展商袁俊表示，帮助更多文旅、文博的受众，能够在接受内容体验时，从观赏一直到沉浸体验，能够有很好的交互，提升用户的 消费体验。 "科技赋能文化项目"也成为本届展会的一大亮点，共有33个沉浸式项目亮相，各种新技术新体验纷纷登场。包括敦煌文化、秦朝咸 阳宫廷、越剧昆曲古戏台等，观众不仅能沉浸式观察文物细节，还可以根据自己喜好选择 ...

Core Viewpoint - The "East Silk West Solid" initiative aims to develop the silk industry into a trillion-yuan sector by 2028, with a total output value exceeding 300 billion yuan nationwide [1][5]. Group 1: Industry Development - The silk industry is experiencing a resurgence driven by the "national style" trend, with significant contributions from both eastern and western regions of China [1]. - Since the implementation of the "East Mulberry West Move" project in 2006, the scale of mulberry cultivation and silkworm rearing in western provinces like Guangxi and Sichuan has expanded, now accounting for over 70% of the total [1][2]. - The initiative emphasizes the need for a coordinated development strategy that leverages the strengths of eastern innovation and western production capacity [1][3]. Group 2: Technological and Quality Enhancements - Eastern regions are focusing on technological advancements to enhance the quality of silk products, with plans to establish a national silk technology center [4]. - The goal is to cultivate over 10 leading enterprises with revenues exceeding 500 million yuan in the western regions by 2028, with high-quality silk products making up 75% of local production [3]. Group 3: Market Expansion and Brand Development - By 2028, the eastern regions aim to develop around 10 industry-leading companies with revenues exceeding 10 billion yuan and to create over 20 well-known brands with independent intellectual property rights [5]. - High-end silk product exports from the eastern regions are expected to exceed 50% of total production [5]. Group 4: Collaborative Innovation - The initiative encourages collaboration between leading eastern enterprises and western companies, as well as partnerships with universities to foster innovation [6]. - A series of measures are proposed to facilitate project transfers and regional cooperation, including the establishment of information databases and hosting promotional activities [6]. Group 5: Cultural and Creative Aspects - The silk industry is positioned to thrive through innovation and cultural heritage, with a focus on preserving traditional techniques while integrating modern technology [7].

Core Insights - The transformation of highway service areas into multi-functional cultural hubs enhances the travel experience for tourists, moving beyond traditional perceptions of service areas as mere rest stops [1][2][3] Group 1: Cultural and Recreational Enhancements - The Tai'an service area on the Jing-Tai Highway has undergone a "Taishan culture" themed renovation, becoming a vibrant showcase of Qilu culture, featuring local specialties and cultural artifacts [1][2] - The Yangcheng Lake service area incorporates elements of Jiangnan water town aesthetics, with over 10,000 square meters of gardens and cultural performances, attracting significant visitor numbers [4][5][6] Group 2: Economic and Social Impact - The Tai'an service area has introduced a "same city same price" policy, aligning prices with local convenience stores, enhancing customer satisfaction and encouraging spending [1][2] - The Yangcheng Lake service area has seen a dramatic increase in visitor traffic, with nearly 9.5 million visitors expected in 2024, and average stay duration increasing from 15 minutes to 45 minutes, indicating a shift from a transit point to a destination [6] Group 3: Innovative Service Offerings - The Chongqing Lengshui service area combines traditional automotive services with recreational activities, offering diverse experiences such as outdoor sports, wellness retreats, and gourmet dining [7][8] - The Lengshui service area has developed into a comprehensive ecological tourism destination, positively impacting surrounding attractions and creating a chain of economic benefits for the local community [8]

Core Insights - The event "Silk and Porcelain" held in Jingdezhen aimed to foster deep cultural and industrial exchanges between Suzhou and Jingdezhen, attracting over a hundred representatives from both regions [1][2] Group 1: Event Overview - The "Silk and Porcelain" themed event included exhibitions, industry dialogues, and cultural performances, creating a platform for collaboration [1] - The event featured a special showcase of Suzhou's textile intangible cultural heritage at the iconic cultural brand event "Taoranji" in Jingdezhen [2] Group 2: Cultural and Industrial Exchange - The exchange focused on traditional craftsmanship innovation and industrial collaboration, with artisans sharing experiences on integrating ceramic craftsmanship with modern aesthetics [1] - Suzhou representatives promoted unique cultural projects, including the silk industry dialogue and the development of creative talent [1] Group 3: Exhibition Highlights - The "Silk and Porcelain" exhibition included three main sections: "Craftsmanship Integration," "Aesthetic Living," and "Masterpieces," showcasing over 50 exquisite works [2] - Notable items included a silk cup set from the Taihu Snow brand and 15 silk products inspired by traditional paintings [2]

Core Points - The 2025 World Youth Development Forum's Cultural Heritage Protection and Transmission Forum was held in Suzhou, China, with over 200 participants from 83 countries and 8 international organizations discussing the importance of youth in preserving cultural heritage [2][3] - The forum emphasized the role of youth in fostering international cooperation and innovative approaches to cultural heritage protection, highlighting the need for creative transformation and development of traditional culture [3][5] - Various initiatives, such as joint archaeological teams and digital projects, were discussed to enhance cultural exchange between countries, particularly between China and Egypt [4][6] Group 1: Cultural Heritage Protection - The forum served as a platform for youth to engage in dialogue about innovative technologies and methods for the protection of endangered cultural heritage [2][3] - The importance of cultural heritage as a shared memory and wealth of humanity was underscored, with calls for youth to actively participate in its preservation [3][5] - The concept of building "cross-national bridges" for cultural heritage protection was highlighted, showcasing successful examples of international collaboration [3][4] Group 2: Youth Engagement and Innovation - Youth are seen as key players in the creative industries, with examples from Mongolia where young people are developing digital games that incorporate local history and culture [5][6] - The integration of new technologies, such as virtual reality and digital storytelling, is enabling the dynamic transmission of cultural heritage, making it more accessible to a broader audience [7][8] - The role of social media and community-driven initiatives in promoting cultural heritage and enhancing cultural exchange was emphasized, particularly in the context of tourism [6][7] Group 3: Technological Empowerment - Digitalization efforts, such as those by the Dunhuang Research Academy, are being led by a predominantly young team, showcasing the potential of technology in cultural heritage preservation [8][9] - Innovative approaches, including the use of drones and AI for heritage management, are being implemented to enhance the protection and understanding of cultural sites [8][9] - The fusion of traditional craftsmanship with modern technology, as demonstrated by young artisans, is revitalizing cultural heritage practices and making them relevant in contemporary contexts [9][10]

Group 1 - The 2025 World Youth Development Forum in Suzhou highlights the importance of cultural heritage protection and transmission among youth from various countries [1][2] - Young people are seen as natural innovators who can bridge traditional skills with contemporary expressions, fostering cultural heritage in a modern context [2][4] - The forum emphasizes the role of youth in cultural heritage preservation, showcasing their ability to engage with and revitalize traditional practices [3][4] Group 2 - The event features various cultural activities, including hands-on experiences with traditional crafts, demonstrating the enthusiasm of young participants for cultural heritage [1][2] - The publication of the "World Youth Literature Special Edition" reflects the diverse perspectives of young writers from around the globe, emphasizing shared human emotions and connections [4] - The integration of new technologies, such as artificial intelligence, is expected to enhance the preservation and innovation of traditional crafts like Kesi weaving [3]

Group 1 - The World Youth Development Forum focused on cultural heritage protection and transmission, emphasizing the role of youth in safeguarding global cultural assets [1] - The forum highlighted the importance of innovative methods for youth engagement in cultural heritage, with examples from various countries including Egypt, Japan, Mongolia, and Spain [2] - The event featured practical experiences and case studies from Chinese cultural heritage management, showcasing the significance of hands-on activities in promoting intangible cultural heritage [3] Group 2 - The Egyptian museum director discussed the cultural dialogue between Egypt and China, stressing the collaborative efforts of youth in cultural heritage protection [2] - The Japanese youth organization presented case studies on community activities that effectively engage youth in preserving cultural traditions [2] - The interactive session on intangible cultural heritage attracted foreign youth, who actively participated in traditional craft-making, highlighting the appeal of cultural heritage [3]

Group 1 - The "Suzhou Day" event was held in Osaka, Japan, showcasing Suzhou's unique cultural heritage through various intangible cultural heritage performances, including Suzhou embroidery and Kunqu opera [1][2] - Suzhou has a strong foreign investment presence, with 19,000 foreign enterprises operating in the city and 493 projects established by 178 Fortune Global 500 companies, making Japan the third-largest source of foreign investment in Suzhou [1] - The event highlighted Suzhou's commitment to sustainable development through its carbon neutrality service platform, which provides a one-stop service chain for carbon reduction needs of small and medium-sized enterprises [2] Group 2 - The theme of the 2025 Osaka World Expo is "Building Future Society, Imagining Tomorrow's Life," with a focus on sustainable socio-economic systems, aligning with Suzhou's initiatives [2] - Suzhou's cultural and economic strategies intertwine traditional heritage with modern practices, presenting a comprehensive picture of sustainable development and open collaboration [2]

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]