Core Viewpoint - The company is undergoing a significant share reduction by its major shareholders, which has led to a decline in stock price despite a broader market rally. The company's recent performance has been negatively impacted by goodwill impairment, resulting in a shift from profit to loss. Group 1: Shareholder Actions - The actual controller of the company, Li Yanqiu, along with other shareholders, plans to reduce their holdings by 6% of the company's shares, potentially cashing out nearly 300 million yuan based on the previous day's closing price of 8.93 yuan per share [3][5] - Following the announcement of the share reduction plan, the company's stock price fell by 2.35% to 8.72 yuan per share, despite a strong market performance due to favorable financial policies [5][7] Group 2: Company Performance - In 2023, the company reported total revenue of 2.396 billion yuan, but net profit was only 4.12 million yuan, indicating weak financial performance [11] - The company’s 2024 annual report revealed a revenue decline of 14.64% to 2.045 billion yuan and a net loss of 192.24 million yuan, a significant drop from the previous year [12][13] - The decline in profitability is primarily attributed to a goodwill impairment of approximately 150 million yuan, which will affect the 2024 financial results [13] Group 3: Business Transition - Established in 2000, the company initially focused on printing services and has since transitioned into technology education, acquiring several leading firms in the education and AI training sectors [8][10] - The company has experienced substantial growth in market capitalization, rising from approximately 4 billion yuan to a peak of 7.8 billion yuan during the hype around humanoid robots, despite limited revenue impact from related educational products [5][8]

Group 1: Financial Performance - The company's education business gross margin increased by 2.41 percentage points in 2024 compared to the previous year [3][14] - The gross profit of the printing comprehensive service business decreased by 13.06% year-on-year [6] - The technology education sector is expected to see significant growth, with the Chinese children's programming market projected to reach nearly 50 billion yuan in 2024, with potential to exceed 100 billion yuan in the next decade [5] Group 2: Market Strategy and Competition - The company focuses on differentiated competition strategies in the packaging printing sector, including capacity upgrades, technological advancements, talent development, and business expansion [2] - Major clients in the packaging business include well-known food and pharmaceutical companies such as Wei Long, Si Nian, and Huazhu [5][15] - The company aims to solidify its position in the packaging industry, targeting sectors like food, pharmaceuticals, beauty, and health [5][15] Group 3: Digital Transformation and Innovation - The company is leveraging digital technologies such as mobile internet, big data, and cloud computing to enhance its printing services and education business [7] - The "Le Bo Le Bo 4.0" curriculum has been upgraded to include artificial intelligence courses, reflecting the company's early investment in AI education [8][11] - The company has established a comprehensive technology education system that integrates products, content, and platforms, serving various customer segments [12] Group 4: Future Growth and Development - The company is optimistic about the future of the technology education service industry, supported by improving policies and technological advancements [5] - The company plans to continue enhancing its educational services and expanding its market reach through various channels, including online platforms [14] - The printing and packaging industry is expected to see a total output value exceeding 3 trillion yuan by the end of the 14th Five-Year Plan [5]

4月23日，盛通股份（002599）发布2024年年报，公司实现营业总收入20.45亿元，同比下降14.64%；归 属于母公司净利润为-1.92亿元，同比下降4771.21%。扣除非经常性损益后的净利润为-1.99亿元，同比 下降3332.14%。公司业绩大幅下滑，主要受商誉减值影响。 印刷综合服务业务：荣誉与挑战并存 盛通股份的科技教育服务业务主要为3-18岁青少年提供编程、机器人、人工智能等课程。2024年，公司 升级了"乐博乐博4.0"课程体系，整合了《人工智能启蒙》和《Python编程课程》，并推出了《人工智能 课程》系列，进一步提升了课程的科学性和完善性。 在业务拓展方面，公司持续开拓C端以外的渠道，与中国儿童中心、腾讯云等机构建立了战略合作，并 通过OMO教学服务平台打通线上线下（300959）教学服务。此外，公司教育品牌中鸣机器人于2025年1 月获得鸿蒙生态产品兼容性证书，标志着其正式进入鸿蒙生态系统，为未来获取更多技术支持和市场机 会奠定了基础。 尽管公司在科技教育领域取得了一定进展，但整体业务规模仍较小，且市场竞争激烈。2024年，公司科 技教育服务业务的收入未能显著提升，且成本压力较大， ...