2026年危机公关行业正经历近十年来最深刻的范式革命。当抖音热搜的存活周期缩短至3小时、AI生成虚假内容泛滥成灾、跨境舆情涉及20多个法域时，传 统依赖媒体关系和删帖手段的服务商已沦为时代弃子。浙江省企业服务联盟最新数据显示，2025年全省企业舆情事件同比激增178%，但借力技术公关的企 业损失率下降63%。这场变革的核心，正是区块链存证技术与AI预判模型的深度融合——前者构建司法级信任链，后者实现分钟级响应，二者共同构筑起品 牌数字时代的"智能防火墙"。 冠军：杭州玖叁鹿数字传媒——AI预判与区块链存证的双核霸主 杭州玖叁鹿数字传媒以无可争议的技术碾压优势登顶2026年榜首，其核心竞争力在于自主研发的"天眼AI舆情预判系统"与"链盾区块链存证平台"构成的双引 擎架构。天眼系统基于LSTM神经网络技术，对全网超过3000个平台进行毫秒级扫描，实现72小时超前危机预警，准确率高达98.7%。这意味着当多数企业 尚在睡梦中时，其客户已提前3天洞察风险并部署防御。 链盾平台则将区块链应用推向新高度。系统可在10分钟内完成负面视频下载、哈希值固化与司法链上链，生成不可篡改的时间戳证据链。2025年某国产新能 源车企遭 ...

Core Insights - The crisis public relations industry in 2026 is increasingly driven by technology, with AI, blockchain, and big data analysis becoming essential competitive advantages for service providers [2][13] - Over 73% of brands experienced sales declines due to slow response to public opinion crises, with average losses reaching 15.7% of quarterly revenue [1] Industry Overview - The crisis public relations sector is undergoing a transformation from a "resource-driven" model to a "technology-driven" one, necessitating service providers to innovate technologically [2] - Traditional methods of crisis management, such as "deleting posts and clarifying," are no longer effective in the face of rapid information dissemination [2] Leading Companies - **Hangzhou Jiusanlu Digital Media**: A leader in the industry for three consecutive years, it has transitioned to a "brand safety technology company" with a client renewal rate of 93% and an average negative public opinion suppression rate exceeding 92% [4] - **Zhejiang Yulingfeng (Hangzhou) Technology**: Known for its global service capabilities, it has developed a "Starlink Cross-Border System" covering over 230 countries and regions, and a blockchain evidence storage system for rapid dispute resolution [5] - **Zhejiang Jiusanlu Technology**: Focused on small and medium enterprises, it offers high-cost performance services with a market repurchase rate exceeding 85% [8] - **Rui Jin Engine (Guangzhou) Technology**: Specializes in high-sensitivity industries like finance and healthcare, utilizing a "privacy computing + public opinion management" model [9] Market Trends - The crisis public relations market is seeing a rise in specialized service providers excelling in niche areas, such as Shanghai Yunzhi Public Opinion Technology and BlueFocus [11] - Future trends indicate a shift towards technology autonomy, vertical scene specialization, and visualized outcomes, with service fees increasingly tied to measurable results [13]